Nintendo reportedly plans to cut Switch 2 production by 33% after a lackluster holiday season — gaming giant slashes 2 million units from planned output
This is bad news for the creator of Mario Bros.
Nintendo is reportedly planning to reduce Switch 2 production after the company failed to meet its expected year-end holiday sales in 2025. Bloomberg reports that the Japanese gaming giant intends to reduce output from 6 million to 4 million units — a 33% reduction from its initial plan — effective April 2026. This is a disastrous development for the maker of the popular gaming handheld, especially after it had a blockbuster opening weekend sales of 3.5 million units, selling a million more units than the original Switch did during its first month.
This is certainly a challenge for Nintendo, especially as a console’s second year could potentially mark how it will perform over the rest of its lifespan. So, if the company fails to maintain the Switch 2’s momentum, third-party developers might be discouraged from making new titles for the console owing to its smaller user base compared to other competitors like the Sony PlayStation and the Steam Deck.
Some reports blame the larger download sizes and the increasing price of microSD Express cards that the console requires for the sluggish game sales on the Nintendo platform. However, a few gamers contest this, saying that more expensive titles and the lack of compelling new releases are the primary reasons why fewer people are buying games for the Switch 2. Thankfully, the just-released Pokémon Pokopia has seemingly garnered the interest of fans, with the title selling over two million units in just four days, providing a much-needed boost to Nintendo.
Others inside the company argue that the reduced sales were caused by people buying the Switch 2 much earlier than expected. The report claims that this was because of the ample supply that Nintendo had leading up to the release of the console. If true, then this could be the reason why the company experienced fewer sales during the holiday season. Furthermore, it could have been compounded by the uncertainty brought about by the tariffs set by President Donald Trump, with some people buying the console as early as they can to avoid any possible price increases brought about by the import taxes.
The company’s problems do not end at the underperforming sales of its handheld console, though. Skyrocketing RAM and storage chip prices are posing a challenge for every manufacturer, and Nintendo is purportedly already considering increasing the Switch 2’s $450 price, which could further reduce sales numbers. It’s also reportedly working on a hardware revision for the EU market, where the handheld may get a removable battery to comply with regulations that will take effect next year. While this will initially be limited to Europe, the fact that it will have to make some hardware changes would entail additional cost at a time when global instability and uncertainty are making everything else so expensive.
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Jowi Morales is a tech enthusiast with years of experience working in the industry. He’s been writing with several tech publications since 2021, where he’s been interested in tech hardware and consumer electronics.
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Notton That's weird, because Switch 2 was the best selling console of 2025, and Dec 2025 in the US.Reply
It also sold quite well in Japan, their main market.
matpiscatella.bsky.social/post/3mczdup376s2bView: https://bsky.app/profile/matpiscatella.bsky.social/post/3mczdup376s2b -
beyondlogic they are most likely cutting production more to do with they have to much stock. if they didn't sell the predicted units.Reply
switch 2 doesn't have a decent dedicated library yet slow adoption. -
Marlin1975 ReplyNotton said:That's weird, because Switch 2 was the best selling console of 2025, and Dec 2025 in the US.
It also sold quite well in Japan, their main market.
matpiscatella.bsky.social/post/3mczdup376s2bView: https://bsky.app/profile/matpiscatella.bsky.social/post/3mczdup376s2b
yea but all the others were down as well. So being 1 of a bad year is still a bad year.
On top of that hardware cost, memory/storage, are up so no point paying for product you can't sell and by the time you can those parts may be cheaper. -
bigdragon Not a surprise. Nintendo launched the Switch 2 too early. They did not have enough exclusive, must-have games to support the console. They also priced both the console and the games too high. US consumers are likely to pull back on video game purchases in 2026 because of the increasing energy and fuel prices too. The perfect storm is coming together to hurt Nintendo...at least in the US market.Reply -
LordVile Reply
It hurts the games industry as a whole. Would say it hurts Nintendo the least due to their cheap subscription and reliance on 1st party titles which give them a large margin vs PS and Xbox both of which rely on 3rd party significantly more.bigdragon said:Not a surprise. Nintendo launched the Switch 2 too early. They did not have enough exclusive, must-have games to support the console. They also priced both the console and the games too high. US consumers are likely to pull back on video game purchases in 2026 because of the increasing energy and fuel prices too. The perfect storm is coming together to hurt Nintendo...at least in the US market. -
hotaru251 imagine releasing a console that has very few exclusives (let alone for the main target of nintendo fans) and most your games are on switch 1, and fact your new games are more expensive...and how some of the games people WOULD buy it for (i.e. mario kart) were so badly done they are no longer fun for average player as people abuse mechanics since launch day and its impossible to have a fair race unless you try hard.Reply
I own a Switch 2 (i own every nintendo console minus virtua boy & nano) but i barely play it and prefer my switch 1 games more. -
usertests Reply
Do you get any automatic performance benefits from running your Switch 1 games on Switch 2?hotaru251 said:I own a Switch 2 (i own every nintendo console minus virtua boy & nano) but i barely play it and prefer my switch 1 games more. -
Basaduir "...third-party developers might be discouraged from making new titles for the console owing to its smaller user base compared to other competitors like the Sony PlayStation and the Steam Deck."Reply
I'm sorry, but how many units of the Steam Deck have been sold? -
beyondlogic Replyusertests said:Do you get any automatic performance benefits from running your Switch 1 games on Switch 2?
most require a patch. sometimes its free sometimes its a so called upgrade for a new extra pounds etc -
beyondlogic ReplyBasaduir said:"...third-party developers might be discouraged from making new titles for the console owing to its smaller user base compared to other competitors like the Sony PlayStation and the Steam Deck."
I'm sorry, but how many units of the Steam Deck have been sold?
steam deck is different its still on the steam platform which is a incentive for company's to make it compatible