Valve is bringing an end to one of Steam's longest-running payment options. On its official Steam support page, the company has confirmed that it will be discontinuing Steam gift cards by the end of 2026. It will no longer be restocking physical gift cards at retail stores and expects existing stock to wrap up by the end of the year. Customers with existing Steam gift cards will continue to be eligible to redeem them at any time, subject to applicable local laws.
For those interested in grabbing one of the last remaining physical Steam gift cards, several retailers should still have them in stock, including Best Buy. Users who prefer gifting Steam Wallet funds will still be able to purchase and send digital Steam gift cards directly through Steam, meaning the gifting option itself isn't going away, only the physical retail cards are being phased out.
According to Valve, ever since the launch of physical Steam gift cards in 2012, scammers have increasingly used them to defraud unsuspecting victims. Over the years, the company has taken several measures to combat the problem, including working with retailers and law enforcement agencies, adding warnings to gift cards, restricting redemption to the currency of a user's Steam Wallet, and even removing cards from sale in regions where suspicious activity was detected.
Unfortunately, scammers have continued to adapt despite these safeguards. "As we have continued to put more and more restrictions in place, scammers have adapted. They continue to have an impact on Steam customers and other unsuspecting individuals. So we've made the difficult decision to end the Steam Gift Card program at retail stores," the company notes.
Valve's decision comes just a few weeks after it introduced a reservation-based system for its newly launched Steam Controller to combat scalpers and automated bots. The $99 controller sold out almost immediately after pre-orders opened, with some units quickly appearing on eBay for as much as $300. In response, Valve restricted reservations to eligible Steam accounts with a purchase history and good standing, helping ensure genuine customers received priority over resellers.
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