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Android Tops 81 Percent of the Smartphone Market

In spite of all of Apple's recent success and the launch of the new batch of iPhones and iPads, Android is still the top dog – and more so now than ever before. Google's semi-open source OS topped out at 81.3 percent of total market share in Q3 according to Strategy Analytics.

Android numbers dug into Apple and Blackberry which both saw significant drops in their market share. Windows Phone remarkably doubled its year-on-year phone activations, making it the fastest growing platform by far. Total smartphone shipments in Q3 alone passed 251 million. Blackberry fell from 4 percent to 1 percent, and Apple dropped from 15.6 percent to 13.4 percent.

These figures are absolutely mind-boggling and prove very well that Android's broader approach appealing to both power users and those in the developing world was a spectacular move. The fact that all smartphone shipments grew almost 50 percent is equally incredible. Smartphones aren't just here to stay; they are, quite clearly, the place to be.

Android's continued growth in terms of share is "unlikely" according to the research firm, however. From their blog post, "Apple also lost some ground to Android because of its limited presence at the lower end of the smartphone market. Android will need to take further shipments from Apple if it wants to keep growing in the future, but this is unlikely in the near-term as the new iPhone 5s model is proving popular and it will help Apple to regain volumes worldwide in the fourth quarter of 2013."

Check out the full results here.

  • jarred125
    This really isn't surprising. With Android being on so many handsets (including the freebies that carriers give out), it really is expected. I prefer my iOS devices (I've used what feels like every handset out there), but Android offers some compelling points obviously.
    Reply
  • dimar
    I don't know about "iPhone 5s model is proving popular". Most of the time I hear people getting tired of Apple.
    Reply
  • excella1221
    I'm actually on a 2-yr old iPhone 4 right now and I honestly can't wait to get rid of it. Right now I have my eyes on either an Xperia Z1 or a Nexus 5.
    Reply
  • damianrobertjones
    In other news:
    http://www.wpcentral.com/windows-phone-world-fastest-growing-smartphone-operating-system

    I wonder if Tom's would bother posting such an article? Probably not seeing as the site hasn't bothered to even review the Surface 2 and Pro 2.
    Reply
  • stevejnb
    11851795 said:
    In other news:
    http://www.wpcentral.com/windows-phone-world-fastest-growing-smartphone-operating-system

    I wonder if Tom's would bother posting such an article? Probably not seeing as the site hasn't bothered to even review the Surface 2 and Pro 2.

    Neat, but as a Windows phone user, I can understand why MS didn't report this. There are multiple ways to spin these numbers negatively, but really only one to spin them positively, which is the one they chose to headline. Fastest growing is all good and fine, but they sold 10.2 million out of over 250 million total units. Fastest growing = small increase in their tiny fraction of market share. They are still a tiny, tiny player - to put this in perspective, Windows phone holds less of the phone market than Apple does of the desktop OS market. Small players warrant limited attention. Sorry to say, this applies to the Surface line of products as well - and I say this as a happy Surface RT owner.

    Not that surprising from a site that finishes off the article with "How long until we pass iOS in quarterly shipments with Windows Phone?" You don't identify yourself as "we" in relation to a product unless you're *really* invested.
    Reply
  • house70
    Even more interesting is the fact that Samsung has taken the lead in terms of smartphone sales (again).
    I am not very fond of having any smartphone manufacturer taking a significant lead over the rest, as only competition leads to better devices and good prices for consumers.
    That being said, any manufacturer is better than Apple; because of their closed and over-controlled environment Apple devices are a prime example of what technology should NOT become (tech equivalent of the Third Reich), and this is the main reason of being despised by anyone with half a brain still functioning.
    Reply
  • Samsroid
    I have a nephew who changed from iOS (iPhone) to Android (Samsung), and after a week returned it and got the iPhone 5S instead. he says the change to Android/Samsung almost made him vomit.
    Reply
  • amk-aka-Phantom
    I have a nephew who changed from iOS (iPhone) to Android (Samsung), and after a week returned it and got the iPhone 5S instead. he says the change to Android/Samsung almost made him vomit.

    Things moving too fast can do that to people. It's okay, I'm sure he'll be fine.
    Reply
  • TEAMSWITCHER
    With all this "success" you would think that more Android companies would be as wildly profitable as Samsung and Google. Android certainly isn't the Windows of mobile software.
    Reply
  • Dark Lord of Tech
    My 2 Best friends dropped Iphone for a Droid s4.
    Reply