Apple Changes iPad's '4G' for 'Cellular' in UK, Australia
Apple has ditched the '4G' label in favor of 'Cellular.'
Apple's latest model of iPad is the first 4G LTE product the company has produced. However, the company was soon facing complaints when the iPad launched abroad. While the iPad was capable of utilizing the U.S.'s 4G LTE networks, the LTE bands in countries like Australia and the United Kingdom were different. As a result, those who bought the 4G + WiFi iPad wouldn't actually be able to use the device to surf the 4G airwaves.
Consumers outside of the U.S. complained that Apple's website clearly labeled the iPad 3 as '4G + WiFi' without making it clear that they wouldn't be able to get 4G speeds if they weren't on a compatible network. It has since emerged that Apple has changed the wording to better reflect the iPad's capabilities. ZDNet notes that Apple's U.K. and Australian online retail stores have both replaced the "4G" with "Cellular" in an effort to smooth things over with Australia's Competition and Consumer Commission (ACCC) and the Advertisement Standards Authority (ASA) in the UK. Apple has also removed mention of 4G from the iPad video it has on its website.
4G LTE networks in the United States run on the 700 - 2100MHz spectrum, while the UK's 4G LTE will (once it's launched) operate on the 800 - 2600MHz spectrum. Owners of the new iPad will still avail of faster 3G speeds than those rocking the old iPad 2, but they won't be able to get onto the 4G networks when they launch.
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5 Hidezanny , May 15, 2012 9:22 AMOf course they changed it from 4G, American 4G isn't real ITU certified 4G, it is just shitty low bandwidth cruft to try to rip off consumers who don't know any better. They are nowhere near the 100mbit minimum to have actual 4G.
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4 Hideamk-aka-Phantom , May 15, 2012 9:50 AMConclusion: inserting words like "simple" and "easy to use" in your product description convinces the customers that the products are indeed simple and easy to use.
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9 Hidedel35 , May 15, 2012 10:01 AMSome would say that if you are clueless enough to buy Apple products, then you deserve to be deceived.
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4 Hideneon871 , May 15, 2012 10:09 AMa worm in the Apple
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3 Hidejankeke , May 15, 2012 10:42 AMSo what is the bandwith of 4G in the US ?
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3 Hidetorbendalum , May 15, 2012 11:07 AM100 mbit is the maximum bandwith for LTE, to get something faster we will have to wait for LTE advanced 1Gbit
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1 Hidetorbendalum , May 15, 2012 11:09 AMI live in Denmark with 800-2600 MHz like UK and we reach download speeds up to 80 Mbit
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0 Hideatmos929 , May 15, 2012 1:20 PMCellular sounds so.... 90's
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0 Hideeddieroolz , May 15, 2012 3:11 PMIt's a shame that LTE bands are just as bad or worse than 3G/UMTS band fragmentation.
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0 Hideneon871 , May 15, 2012 4:32 PMwill 4G LTE play Crysis?
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0 HideGreaseMonkey_62 , May 16, 2012 4:25 PMBut is it still magical and revolutionary?
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0 HideAnonymous , May 23, 2012 3:49 PMRevolutionary? NO, Magical? ask your fairy godmother
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0 Hideheatherlinney , May 24, 2012 2:44 AMwhat about the states?
