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Apple Changes iPad's '4G' for 'Cellular' in UK, Australia

By - Source: ZDNet | B 13 comments

Apple has ditched the '4G' label in favor of 'Cellular.'

Apple's latest model of iPad is the first 4G LTE product the company has produced. However, the company was soon facing complaints when the iPad launched abroad. While the iPad was capable of utilizing the U.S.'s 4G LTE networks, the LTE bands in countries like Australia and the United Kingdom were different. As a result, those who bought the 4G + WiFi iPad wouldn't actually be able to use the device to surf the 4G airwaves. 


Consumers outside of the U.S. complained that Apple's website clearly labeled the iPad 3 as '4G + WiFi' without making it clear that they wouldn't be able to get 4G speeds if they weren't on a compatible network. It has since emerged that Apple has changed the wording to better reflect the iPad's capabilities. ZDNet notes that Apple's U.K. and Australian online retail stores have both replaced the "4G" with "Cellular" in an effort to smooth things over with Australia's Competition and Consumer Commission (ACCC) and the Advertisement Standards Authority (ASA) in the UK. Apple has also removed mention of 4G from the iPad video it has on its website.

4G LTE networks in the United States run on the 700 - 2100MHz spectrum, while the UK's 4G LTE will (once it's launched) operate on the 800 - 2600MHz spectrum. Owners of the new iPad will still avail of faster 3G speeds than those rocking the old iPad 2, but they won't be able to get onto the 4G networks when they launch.

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  • 5 Hide
    zanny , May 15, 2012 9:22 AM
    Of course they changed it from 4G, American 4G isn't real ITU certified 4G, it is just shitty low bandwidth cruft to try to rip off consumers who don't know any better. They are nowhere near the 100mbit minimum to have actual 4G.
  • 4 Hide
    amk-aka-Phantom , May 15, 2012 9:50 AM
    Conclusion: inserting words like "simple" and "easy to use" in your product description convinces the customers that the products are indeed simple and easy to use.
  • 9 Hide
    del35 , May 15, 2012 10:01 AM
    Some would say that if you are clueless enough to buy Apple products, then you deserve to be deceived.
  • Display all 13 comments.
  • 4 Hide
    neon871 , May 15, 2012 10:09 AM
    a worm in the Apple
  • 3 Hide
    jankeke , May 15, 2012 10:42 AM
    So what is the bandwith of 4G in the US ?

  • 3 Hide
    torbendalum , May 15, 2012 11:07 AM
    100 mbit is the maximum bandwith for LTE, to get something faster we will have to wait for LTE advanced 1Gbit
  • 1 Hide
    torbendalum , May 15, 2012 11:09 AM
    I live in Denmark with 800-2600 MHz like UK and we reach download speeds up to 80 Mbit
  • 0 Hide
    atmos929 , May 15, 2012 1:20 PM
    Cellular sounds so.... 90's
  • 0 Hide
    eddieroolz , May 15, 2012 3:11 PM
    It's a shame that LTE bands are just as bad or worse than 3G/UMTS band fragmentation.
  • 0 Hide
    neon871 , May 15, 2012 4:32 PM
    will 4G LTE play Crysis?
  • 0 Hide
    GreaseMonkey_62 , May 16, 2012 4:25 PM
    But is it still magical and revolutionary?
  • 0 Hide
    Anonymous , May 23, 2012 3:49 PM
    Revolutionary? NO, Magical? ask your fairy godmother
  • 0 Hide
    heatherlinney , May 24, 2012 2:44 AM
    what about the states?