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How to Opt Out of Apple's Targeted iAds

By - Source: Tom's Hardware US | B 30 comments

Become just a little more anonymous.

Earlier today we reported that Apple's new privacy policy states that it can collect your location data (albeit anonymously) through the GPS and cell towers.

While this is surely going to raise large privacy outrage, the same sort of thing is going for Android users too. It seems that in order to use one of today's best smartphones, you're just going to have to give a little to big brother.

There is still a little bit of control left, however, as Apple is allowing users of iOS 4 devices to opt-out of targeted iAds.

According to iLounge, Apple notes:

"If you do not want to receive ads with this level of relevance on your mobile device, you can opt out by accessing the following link on your device: http://oo.apple.com. If you opt out, you will continue to receive the same number of mobile ads, but they may be less relevant because they will not be based on your interests. You may still see ads related to the contrent on a web page or in an application or based on other non-personal information. This opt-out applies only to Apple advertising services and does not affect interest-based advertising from other advertising networks."

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Top Comments
  • 12 Hide
    babachoo , June 23, 2010 12:03 PM
    In before they have an app that removes all ads completely.
  • 10 Hide
    TunaSoda , June 23, 2010 12:58 PM
    I opted out of Apple...
Other Comments
  • 7 Hide
    Spanky Deluxe , June 23, 2010 11:16 AM
    To be honest, if I have to see adverts, I'd rather they be targeted adverts pertaining to my interests.
  • 7 Hide
    vectorm12 , June 23, 2010 12:03 PM
    Still no word on how the adds will be transfered to your cell or at what amount. I predict you'll have to reserv a few hundred MBs per month for ads alone at some point in the near future.
  • 12 Hide
    babachoo , June 23, 2010 12:03 PM
    In before they have an app that removes all ads completely.
  • 0 Hide
    nonxcarbonx , June 23, 2010 12:13 PM
    They make it sound like getting less relevant adds is such as sad thing, as if I pay any attention whatsoever to the pandora ads when I have the screen turned off as I listen to music.
  • 9 Hide
    Anonymous , June 23, 2010 12:23 PM
    So in the end it boils down that apple (and google too for that matter) want to sell you a mobile TV filled with adds. At the expense of their customers who not only pay premium for the devices but also for the soon excessive storage requirments; the extra bandwith-polution (already unlimited plans are dumbed by telcos for more costly plans in the long run) and the costly delivery system itself (3G/4G).
    It seems I'm gonna stick to Windows Mobile 6.1 for much longer then I anticipated. In fact with this in mind a WM 6.5 equipped HTC HD2 doesn't seem too bad after all (if only Vito Audio Notes touch incall-recording fully worked).

    Funny thing is that this is the same company that mocked with "Big Brother" in 1984.
  • 1 Hide
    theuerkorn , June 23, 2010 12:25 PM
    Advertisement is the heralded Golden Cow for consumerism. Too bad it's also forced onto the user and often completely useless (ignored anyway). As someone said before, I hope the ads don't count against your data quota or else it would be terrible for the 200 MByte plan.
  • 6 Hide
    casperstouch , June 23, 2010 12:33 PM
    Just wait until use your gps to get your speed then report that information to your local police. Happy Ticketing.
  • 4 Hide
    cantstanzya , June 23, 2010 12:37 PM
    So the decision comes down to whether I want to click a link to talk to 'Jennifer', the girl in the town next to mine, or 'Michele', just some random hot girl
  • 4 Hide
    r0x0r , June 23, 2010 12:50 PM
    Using new technology to annoy the hell out of your customers.

    So much for progress

    P.S. Cheap phones = win
  • 10 Hide
    TunaSoda , June 23, 2010 12:58 PM
    I opted out of Apple...
  • 5 Hide
    rantoc , June 23, 2010 1:14 PM
    Just another reason not to purchase products like this when you first pay for the product, then you pay for the bandwith (sometimes éven with limited amonth of data wich likely "generously" get eaten by the adds too) and then you also have to endure adds, what a nice way to give "value" to the product. Im happy i never became a cultist...
  • 1 Hide
    jitpublisher , June 23, 2010 1:19 PM
    i-Idiots. Don't worry, with ATT you won't be able to receive the ads most of the time.
  • 3 Hide
    Onus , June 23, 2010 1:44 PM
    Silly. The best way to opt-out is to not buy the device in the first place.
    Or, call the places that impose ads on you. Tell them you will NEVER do business with them because of their advertising methods.
  • 4 Hide
    theuerkorn , June 23, 2010 1:52 PM
    casperstouchJust wait until use your gps to get your speed then report that information to your local police. Happy Ticketing.

    Quite a possibility. Can be deducted automatically from your credit card, which is what it's all about anyway. ;-)
  • 2 Hide
    cknobman , June 23, 2010 2:10 PM
    So lets see here. ATT starts capping the data plans therefore limiting how much data you can use on their network. Now Apple is going to impose adds which will be extra content sent to your phone all the time. How much extra data could this add up too? Will this extra data count against your monthly total? So theoretically you could be forced to use precious kb of data usage on adds you have no control over therefore limiting how much actual productive real use you get out of your shiny new iphone?

  • 0 Hide
    razercultmember1 , June 23, 2010 2:12 PM
    WHAT?! I thought this was a joke! Apple needs to focus on making their macbooks more affordable not wasting them on ads...
  • 1 Hide
    orionantares , June 23, 2010 3:10 PM
    What I find hilarious is how iOS4 is released and the same day my iTouch will crash every time it finishes backing up to any computer I have running iTunes... I haven't upgraded to iOS4.
  • 1 Hide
    Mirth , June 23, 2010 3:18 PM
    theuerkornQuite a possibility. Can be deducted automatically from your credit card, which is what it's all about anyway. ;-)

    Not much of a surprise in Apple's move to force advertising on their customers. In Apple's home state, the state itself is looking at "mobile adtertising" with electronic license plates.

    http://tinyurl.com/29agamf
  • 4 Hide
    obiown77 , June 23, 2010 3:33 PM
    I have been playing fair with my iphone 3gs, I paid for all my apps, over $300 worth, and I didn't jailbreak, ( not that I have a problem with it ) but the minute I start seeing ads pop up on my phone, I "will" jailbreak my phone, because someone with find a way to disable the ads. Nothing p me off more then forced advertising. it's in ours faces everywhere we look. It wont be long until HARRP start transmitting commercials wirelessly into our brains. and NO, I am not kidding, this can be done already.
  • 2 Hide
    sliem , June 23, 2010 4:08 PM
    So not only you have to pay lots of $$$ for the phone and the monthly bill, now you gotta see advertisements too? What the hell?
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