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Nvidia's GeForce GTX260 Cards Debut Well Above MSRP

By - Source: Tom's Hardware US | B 29 comments

Nvidia’s GTX260 cards are hitting retail shelves today and if you are looking to buy one of these cards, don’t expect to get a good deal. At least we have not been able to spot a card at the suggested retail price of $399 today.

The cheapest GTX260 models appear to be EVGA’s cars with retails prices hovering around $435. XFX, PNY and Palit cards are slightly more expensive with an observed price range of $440 to $530. BFG cards are traditionally pricey and the GTX260 is no exception. These cards are currently offered between $575 and $750. At that point, you may want to consider a GTX280 card, which are on the market from about $645.

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  • 1 Hide
    compy386 , June 27, 2008 6:02 PM
    So it's 50% more expensive than a card (HD 4870) that's faster than it.
  • 1 Hide
    njalterio , June 27, 2008 6:07 PM
    wow....I can't imagine how nvidia expects to make money.
  • 5 Hide
    dariushro , June 27, 2008 6:10 PM
    ^ from ignorance of masses.
  • 1 Hide
    macer1 , June 27, 2008 6:11 PM
    yes....

    njalterio nvidia makes MOST of its money from vendors like Dell & HP.

    People put a precieved performance on price, not benchmarks.
  • 1 Hide
    eagle07 , June 27, 2008 6:12 PM
    dariushro^ from ignorance of masses.


    Bingo...give dariushro a point....Nvidia has a great pr machine.
  • 0 Hide
    techtre2003 , June 27, 2008 6:14 PM
    ???
    Newegg has 4 GTX260 cards at $399, including a BFG card. On a side note, they also have the PNY GTX280 for $600 after $50 rebate.
  • 0 Hide
    mr roboto , June 27, 2008 6:15 PM
    ^^ I was just going to say the same thing.
  • 1 Hide
    goonting , June 27, 2008 6:22 PM
    marketing works wonders...
  • -1 Hide
    njalterio , June 27, 2008 6:23 PM
    Geez guys!

    Thanks for flaming me...lol. I was mainly referring to the enthusiast market. Not Dell, HP, etc.
  • 1 Hide
    gm0n3y , June 27, 2008 6:25 PM
    Nvidia is probably short on supply of these puppies, so stores are charging inflated rates before they sell out of them. Of course the fact that the card has a $400 MSRP is purely Nvidia's ignorance/greed.

    @techtre

    You think they would have check the egg, as far as I can tell its the defacto standard for cheap pricing on computer parts.
  • -1 Hide
    bliq , June 27, 2008 6:27 PM
    what review says the 4870 is a better performer than the GT280? I thought ATI was ceding the ultimate performance market to the GT280/GT260 and making a go at the mid-high performance market with the 4870 which may be 10% less perf but 30-50% less money.
  • 0 Hide
    Anonymous , June 27, 2008 6:29 PM
    wow, i've been seeing them on newegg for $399 all day.

    http://www.newegg.com/Product/Product.aspx?Item=N82E16814130370
  • 0 Hide
    nvalhalla , June 27, 2008 6:29 PM
    but, Nvidia is the "way it's meant to be played"...
  • 1 Hide
    jeverson , June 27, 2008 6:31 PM
    That's because Newegg frack'n rocks!!!
  • 1 Hide
    silversound , June 27, 2008 6:58 PM
    Who else in the planet will buy a GTX260 @399 and 4870 completely destroys it in performance?
  • 1 Hide
    sublifer , June 27, 2008 8:28 PM
    @bliq

    The 4870 isn't faster than the GTX 280 in most cases (I think it won 3Dmark06 but I hardly count those benchmarks)

    BUT, in all cases where the crossfire functions (there are some games where crossfire doesn't scale or causes a performance impact but in fairness, there are other games where SLI does the same thing) two 4870 cards in crossfire will stop a new mudhole in a GTX280. And that is exactly what AMD/ATI was aiming for.
  • 0 Hide
    sublifer , June 27, 2008 8:29 PM
    *stomp


  • 1 Hide
    gm0n3y , June 27, 2008 8:51 PM
    They're not saying its better than the 280, they're saying its better than the 260. Note how those are different numbers.
  • 1 Hide
    liemfukliang , June 28, 2008 1:45 AM
    I hope this just because premium rate (aka. just get out), and will be close on MRSP in sometime and event below it in few months.
  • 0 Hide
    starhoof , June 28, 2008 3:37 AM
    I dont know if people who wrote this article actually looked at the websites to find prices on these cards But i actually found GTX260 at $399, in fact almost all stock models come at the recommended price, if you dont believe me look at it yourself http://www.newegg.com/Product/ProductList.aspx?Submit=ENE&N=2010380048+1305520548+106792634+1068340784&name=896MB Before you post stuff on websites like this its better to do more research, than misleading people in wrong direction, i'm very disappointing with this post.
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