Nvidia's GeForce GTX260 Cards Debut Well Above MSRP

News
By Wolfgang Gruener
published

Nvidia’s GTX260 cards are hitting retail shelves today and if you are looking to buy one of these cards, don’t expect to get a good deal. At least we have not been able to spot a card at the suggested retail price of $399 today.

The cheapest GTX260 models appear to be EVGA’s cars with retails prices hovering around $435. XFX, PNY and Palit cards are slightly more expensive with an observed price range of $440 to $530. BFG cards are traditionally pricey and the GTX260 is no exception. These cards are currently offered between $575 and $750. At that point, you may want to consider a GTX280 card, which are on the market from about $645.

Wolfgang Gruener
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29 Comments Comment from the forums
  • compy386
    So it's 50% more expensive than a card (HD 4870) that's faster than it.
    Reply
  • njalterio
    wow....I can't imagine how nvidia expects to make money.
    Reply
  • dariushro
    ^ from ignorance of masses.
    Reply
  • macer1
    yes....

    njalterio nvidia makes MOST of its money from vendors like Dell & HP.

    People put a precieved performance on price, not benchmarks.
    Reply
  • eagle07
    dariushro^ from ignorance of masses.
    Bingo...give dariushro a point....Nvidia has a great pr machine.
    Reply
  • techtre2003
    ???
    Newegg has 4 GTX260 cards at $399, including a BFG card. On a side note, they also have the PNY GTX280 for $600 after $50 rebate.
    Reply
  • mr roboto
    ^^ I was just going to say the same thing.
    Reply
  • goonting
    marketing works wonders...
    Reply
  • njalterio
    Geez guys!

    Thanks for flaming me...lol. I was mainly referring to the enthusiast market. Not Dell, HP, etc.
    Reply
  • gm0n3y
    Nvidia is probably short on supply of these puppies, so stores are charging inflated rates before they sell out of them. Of course the fact that the card has a $400 MSRP is purely Nvidia's ignorance/greed.

    @techtre

    You think they would have check the egg, as far as I can tell its the defacto standard for cheap pricing on computer parts.
    Reply