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Nvidia's GeForce GTX260 Cards Debut Well Above MSRP

By - Source: Tom's Hardware US | B 29 comments

Nvidia’s GTX260 cards are hitting retail shelves today and if you are looking to buy one of these cards, don’t expect to get a good deal. At least we have not been able to spot a card at the suggested retail price of $399 today.

The cheapest GTX260 models appear to be EVGA’s cars with retails prices hovering around $435. XFX, PNY and Palit cards are slightly more expensive with an observed price range of $440 to $530. BFG cards are traditionally pricey and the GTX260 is no exception. These cards are currently offered between $575 and $750. At that point, you may want to consider a GTX280 card, which are on the market from about $645.

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  • 1 Hide
    compy386 , June 27, 2008 6:02 PM
    So it's 50% more expensive than a card (HD 4870) that's faster than it.
  • 1 Hide
    njalterio , June 27, 2008 6:07 PM
    wow....I can't imagine how nvidia expects to make money.
  • 5 Hide
    dariushro , June 27, 2008 6:10 PM
    ^ from ignorance of masses.
  • Display all 29 comments.
  • 1 Hide
    macer1 , June 27, 2008 6:11 PM

    njalterio nvidia makes MOST of its money from vendors like Dell & HP.

    People put a precieved performance on price, not benchmarks.
  • 1 Hide
    eagle07 , June 27, 2008 6:12 PM
    dariushro^ from ignorance of masses.

    Bingo...give dariushro a point....Nvidia has a great pr machine.
  • 0 Hide
    techtre2003 , June 27, 2008 6:14 PM
    Newegg has 4 GTX260 cards at $399, including a BFG card. On a side note, they also have the PNY GTX280 for $600 after $50 rebate.
  • 0 Hide
    mr roboto , June 27, 2008 6:15 PM
    ^^ I was just going to say the same thing.
  • 1 Hide
    goonting , June 27, 2008 6:22 PM
    marketing works wonders...
  • -1 Hide
    njalterio , June 27, 2008 6:23 PM
    Geez guys!

    Thanks for flaming I was mainly referring to the enthusiast market. Not Dell, HP, etc.
  • 1 Hide
    gm0n3y , June 27, 2008 6:25 PM
    Nvidia is probably short on supply of these puppies, so stores are charging inflated rates before they sell out of them. Of course the fact that the card has a $400 MSRP is purely Nvidia's ignorance/greed.


    You think they would have check the egg, as far as I can tell its the defacto standard for cheap pricing on computer parts.
  • -1 Hide
    bliq , June 27, 2008 6:27 PM
    what review says the 4870 is a better performer than the GT280? I thought ATI was ceding the ultimate performance market to the GT280/GT260 and making a go at the mid-high performance market with the 4870 which may be 10% less perf but 30-50% less money.
  • 0 Hide
    Anonymous , June 27, 2008 6:29 PM
    wow, i've been seeing them on newegg for $399 all day.
  • 0 Hide
    nvalhalla , June 27, 2008 6:29 PM
    but, Nvidia is the "way it's meant to be played"...
  • 1 Hide
    jeverson , June 27, 2008 6:31 PM
    That's because Newegg frack'n rocks!!!
  • 1 Hide
    silversound , June 27, 2008 6:58 PM
    Who else in the planet will buy a GTX260 @399 and 4870 completely destroys it in performance?
  • 1 Hide
    sublifer , June 27, 2008 8:28 PM

    The 4870 isn't faster than the GTX 280 in most cases (I think it won 3Dmark06 but I hardly count those benchmarks)

    BUT, in all cases where the crossfire functions (there are some games where crossfire doesn't scale or causes a performance impact but in fairness, there are other games where SLI does the same thing) two 4870 cards in crossfire will stop a new mudhole in a GTX280. And that is exactly what AMD/ATI was aiming for.
  • 0 Hide
    sublifer , June 27, 2008 8:29 PM

  • 1 Hide
    gm0n3y , June 27, 2008 8:51 PM
    They're not saying its better than the 280, they're saying its better than the 260. Note how those are different numbers.
  • 1 Hide
    liemfukliang , June 28, 2008 1:45 AM
    I hope this just because premium rate (aka. just get out), and will be close on MRSP in sometime and event below it in few months.
  • 0 Hide
    starhoof , June 28, 2008 3:37 AM
    I dont know if people who wrote this article actually looked at the websites to find prices on these cards But i actually found GTX260 at $399, in fact almost all stock models come at the recommended price, if you dont believe me look at it yourself Before you post stuff on websites like this its better to do more research, than misleading people in wrong direction, i'm very disappointing with this post.
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