Nvidia's GeForce GTX260 Cards Debut Well Above MSRP

So it's 50% more expensive than a card (HD 4870) that's faster than it.

wow....I can't imagine how nvidia expects to make money.

^ from ignorance of masses.

yes....

njalterio nvidia makes MOST of its money from vendors like Dell & HP.

People put a precieved performance on price, not benchmarks.

???
Newegg has 4 GTX260 cards at $399, including a BFG card. On a side note, they also have the PNY GTX280 for $600 after $50 rebate.

^^ I was just going to say the same thing.

marketing works wonders...

Geez guys!

Thanks for flaming me...lol. I was mainly referring to the enthusiast market. Not Dell, HP, etc.

Nvidia is probably short on supply of these puppies, so stores are charging inflated rates before they sell out of them. Of course the fact that the card has a $400 MSRP is purely Nvidia's ignorance/greed.

@techtre

You think they would have check the egg, as far as I can tell its the defacto standard for cheap pricing on computer parts.

what review says the 4870 is a better performer than the GT280? I thought ATI was ceding the ultimate performance market to the GT280/GT260 and making a go at the mid-high performance market with the 4870 which may be 10% less perf but 30-50% less money.

wow, i've been seeing them on newegg for $399 all day.

http://www.newegg.com/Product/Prod [...] 6814130370

but, Nvidia is the "way it's meant to be played"...

That's because Newegg frack'n rocks!!!

Who else in the planet will buy a GTX260 @399 and 4870 completely destroys it in performance?

@bliq

The 4870 isn't faster than the GTX 280 in most cases (I think it won 3Dmark06 but I hardly count those benchmarks)

BUT, in all cases where the crossfire functions (there are some games where crossfire doesn't scale or causes a performance impact but in fairness, there are other games where SLI does the same thing) two 4870 cards in crossfire will stop a new mudhole in a GTX280. And that is exactly what AMD/ATI was aiming for.

*stomp

They're not saying its better than the 280, they're saying its better than the 260. Note how those are different numbers.

I hope this just because premium rate (aka. just get out), and will be close on MRSP in sometime and event below it in few months.

I dont know if people who wrote this article actually looked at the websites to find prices on these cards But i actually found GTX260 at $399, in fact almost all stock models come at the recommended price, if you dont believe me look at it yourself http://www.newegg.com/Product/Prod [...] name=896MB Before you post stuff on websites like this its better to do more research, than misleading people in wrong direction, i'm very disappointing with this post.

HAh $430 it's insane ithink 4870 is beter or 4850 crossfire it'e completely destroy GT 260 in almost benchmark

The only people who will buy the GTX 260 or 280 (once the 4870x2 comes out) are idiots who don't research anything.

There is absolutely no reason to get the GTX 260 since the 4870 is more powerful at $100 less. Also, once the 4870x2 comes out it will destroy the GTX 280 in performance and be $200 cheaper (4870x2 has a projected MSRP of only $450 compared to GTX 280's ridiculous $650+ price tag).

The ONLY card that Nvidia will have to compete with ATI in this generation is the dual-GPU version of the GTX 280 they're going to release (who knows when), and that will more than likely have an MSRP of at least $800, effectively making it out of reach for the bulk of people in the market for a GPU.

Attention all idiots ...

This is a card for you.

Calling all idiots ...

NVidia Fanboys ... rollup ... rollup.

Throw down twice the cash you need.

Ohhh ... it says GTX ... must be good eh??

SUCKERZ

@magicandy - Where have you seen x2 4870's for $450? Every site I've been too has been $300+ per card...

Even still, it's pretty crazy that you can get 2 of ATI's best performing cards for roughly the same price as Nvidia's best single card. However, I'd like to see some benchmarks on a GTX 280 SLI setup. Not every one is a poor schmuck like the rest of us.

The 4870 beats the 280 frequently with 8x aa and 16 af on. But those settings aren't tested most of the time for some reason. I mean lets face it, all these cards give us way more FPS than we need. It's only the filter loads that matter. So in that case, the 4870 > 280 for less than half the price. Count in a 30% boost in any future dx10.1 game and the PhysX mod for Ati cards and you're left with absolutely no excuse to buy the 280/260 GTX... save for linux, ati is bad with linux support.

way too expensive .

I will buy a GTX 260 for it's Linux support. I've seen one for €300. I also intend to program for CUDA, so I cannot buy an ATI card. Not everyone who buys a GTX 260 is an idiot, you know!

...end of comments.

Seriously, why?