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Second Life is King of Social Networks?

Second Life developer Linden Labs released a few numbers last week, revealing that its users have spent one billion hours socializing and building the virtual world. Unlike most MMORPGs, Second Life isn't necessarily a task-oriented game, nor does it offer any kind of role-playing elements. In fact, many will argue that it's not a game at all, but a virtual social website. Linden Labs agrees, comparing its creation with other popular destinations.

"Second Life Residents spend an average of about 100 minutes in-world per visit," the company reported in this press release. "This average session time is significantly greater than those seen with popular social networking Web sites and reveals the uniquely high level of engagement Residents have with Second Life."

Linden Labs also provided additional interesting details surrounding Second Life, reporting that residents have spent more than (the equivalent of)  $1 billion USD in transactions between each Resident, purchasing virtual goods and services from one another. Residents are also creating more than 250,000 new virtual goods each day, have used more than 18 billion minutes of voice chat since 2007, and send approximately 1,250 text-based messages each day. Linden Labs also said that the virtual terrain of Second Life is roughly the size of Rhode Island.

With that said, it's difficult to throw Second Life into the same group as Facebook, MySpace, and other social networks. But in relation to selling virtual goods, Second Life does take the grand prize, but then again, Facebook and other static social sites are focused on an entirely different network of people. Could Second Life really be considered as the king of social networks?

  • burnley14
    Wow, this is ridiculous. What happened to people living their actual lives, not just virtual ones, and spending money on actual physical things that actually matter?
    Reply
  • El_Capitan
    burnley14Wow, this is ridiculous. What happened to people living their actual lives, not just virtual ones, and spending money on actual physical things that actually matter?Is there really a difference?
    Reply
  • skykaptain
    I like my real stuff and people. I prefer lips/sound/touch to reading text or VoIP.
    Reply
  • wildwell
    It's an interesting idea. It's only a matter of time before all the big real world companies get their hands into the real world money being passed around these alternative social networking / game sites.
    Reply
  • jellico
    I did Second Life for a little while. It's ok, but in the end it just feels a little thin. If I'm going to spend time in a social online environment, I'd prefer a directed experience (i.e. a game) such as World of Warcraft or whatever game you prefer.
    Reply
  • doomtomb
    I think these guys who made Second Life like the smell of their own shit.
    This average session time is significantly greater than those seen with popular social networking Web sites
    Maybe because it's a GAME and the other social networking websites are just plain html WEBSITES.
    Reply
  • Kelavarus
    doomtombI think these guys who made Second Life like the smell of their own shit. Maybe because it's a GAME and the other social networking websites are just plain html WEBSITES.
    ... What social network is plain HTML? Kind of hard to be social on a non-dynamic website.
    Reply
  • doomtomb
    Kelavarus... What social network is plain HTML? Kind of hard to be social on a non-dynamic website.I know it's not just HTML in literal terms but my point being that it is a text & image website vs. an online 3D game. I wonder who wins.
    Reply
  • nukemaster
    Its actually sad. How long until the human race never leaves there homes since they can live in the virtual world. God this sucks.
    Reply
  • the_one111
    El_CapitanThat's what she said.Go. Away.
    Reply