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Blizzard Details Heart of the Swarm Launch Events

By - Source: Blizzard Email | B 21 comments

The party starts at 3 a.m. PDT on March 11.

On Tuesday Blizzard revealed its launch plans for StarCraft 2: Heart of the Swarm, reporting that as with the original release, launch parties will take place here in the States, France, Australia, South Korea, Singapore, Taiwan, Russia, Brazil and Mexico. These will begin in the evening of March 11, hosted by key retail partners and Blizzard developers.

To kick things off and follow the launch celebration as it spreads across the planet, Blizzard said that in conjunction with Twitch TV, the company will cohost a special 21-hour launch broadcast with eSports personality and commentator Sean "Day[9]" Plott. The stream will start at 3 a.m. PDT on March 11, and give viewers the opportunity to watch the Australia, South Korea, France and US launch events live.

"Viewers will also be treated to additional exclusive content, including community-created videos and 'King of the Beta' tournament matches between top pro gamers, hosted by Day[9], who’ll be transmitting from a bunker deep inside Blizzard’s Irvine HQ," Blizzard said.

Here in the States, the kickoff party will take place in The Great Wheel Court of the Irvine Spectrum Mall in Irvine, California. Festivities will start at 9:00 p.m. PDT (March 11) and feature special guest hosts from the StarCraft 2 and eSports community, including commentators Day[9] and Mike "Husky" Lamond.

"Live eSports show matches will be played by top pro gamers from the US and South Korea, and demonstrations will introduce the crowd to some of the powerful new features included in StarCraft 2: Heart of the Swarm," Blizzard said. "A series of epic prize giveaways will round out the celebration, and when the clock strikes midnight, gamers will be able to pick up their copies of the expansion as well as have them autographed by members of the StarCraft 2 development team."

Can't make it to the California event? Not to worry: thousands of stores worldwide will be open at midnight to welcome players and help roll out the next blockbuster StarCraft 2 chapter.

"The StarCraft community has been anticipating Heart of the Swarm for a long time," said Mike Morhaime, CEO and cofounder of Blizzard Entertainment, who is probably looking forward to the flood of revenue the expansion will bring. "I believe you will find it was worth the wait."

For more information about the launch broadcast feed, head here.

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Top Comments
  • 11 Hide
    nolarrow , February 27, 2013 11:09 PM
    Snooze, wake me up when warcraft 4 is announced and no I don't mean another WoW expansion.
Other Comments
  • 2 Hide
    edogawa , February 27, 2013 10:03 PM
    I love SC, but man do I sometimes wish I were a Korean. I'm not that good at SC, but I do enjoy and love it, especially custom maps.
  • 8 Hide
    hok , February 27, 2013 10:43 PM
    I don't think its about being korean... its the environment and players you can train with...
  • 2 Hide
    atavax , February 27, 2013 10:47 PM
    so why exactly did they need to break up starcraft 2 into 3 games?
  • 0 Hide
    samuelspark , February 27, 2013 10:52 PM
    I'm fairly good at Starcraft. Playing both Protoss and Terran on a high diamond level. Looking forward to what HOTS brings to the table as well as exploring the campaign. Reading the books got me pumped up!
  • 1 Hide
    tomfreak , February 27, 2013 10:54 PM
    atavaxso why exactly did they need to break up starcraft 2 into 3 games?
    money obviously, but who cares SC2 is not my type of games anyway.
  • 4 Hide
    Rur , February 27, 2013 11:09 PM
    atavaxso why exactly did they need to break up starcraft 2 into 3 games?


    People still whine about this?

    They're called expansions, StarCraft 1 had the same thing! So did WarCraft III and every other Blizzard game. Why did they have to break these games into 2? hur dur

    I'd rather get 3 deep and unique campaigns then 6-9 short and shallow ones. If you can't afford 60 bucks every 2+ years for these incredible games, go get a job.
  • 11 Hide
    nolarrow , February 27, 2013 11:09 PM
    Snooze, wake me up when warcraft 4 is announced and no I don't mean another WoW expansion.
  • 1 Hide
    largg , February 27, 2013 11:19 PM
    samuelsparkI'm fairly good at Starcraft. Playing both Protoss and Terran on a high diamond level. Looking forward to what HOTS brings to the table as well as exploring the campaign. Reading the books got me pumped up!


    Profit.
  • 2 Hide
    gilgamex , February 28, 2013 1:00 AM
    RurPeople still whine about this?They're called expansions, StarCraft 1 had the same thing! So did WarCraft III and every other Blizzard game. Why did they have to break these games into 2? hur durI'd rather get 3 deep and unique campaigns then 6-9 short and shallow ones. If you can't afford 60 bucks every 2+ years for these incredible games, go get a job.


    Heart of the swarm is actually $40! Plus people don't process the fact that it's not so easy to whip up 3 completely lengthy and distinct campaigns, with all the cinematics, graphical effects and all else. People just expected it because SC1 did that, but those campaigns weren't nearly as hard or time consuming to create than what Blizzard is pulling off now.

    It also brings you on a journey so to speak. You could even compare it to the Lord of the Rings trilogy, they could have just make a 9 hour epic all together (for this example just imagine thats a viable choice) but no you make each one, seperate it by a year or 2 and develop it, keeps interest alive and you can also learn and try new things along the way. Build that tension, makes people eager to see how it all works out. And in Starcraft 2's case they get to introduce new units each time, and try something new like Brood War.

  • 1 Hide
    wdmfiber , February 28, 2013 2:21 AM
    I remember the advertising campaign for SCII WoL (Wings of Liberty) back in 2010/11. A couple of Boeing 747's in the Korean Airlines fleet had Starcraft II and a picture of Jim Raynor painted on the fuselage.

    Since then Blizz has sold several million copies of SCII at ~approx $50 a piece. The total$$ wouldn't even be enough to by one new 747 (350+ million dollars).

    With Exxon Mobile, Apple, Microsoft(and many others) making 10's of billions every 4 months(financial quarter). I'm just glad Blizzard is still turning out the expansion packs even though profit margins are small. I'll be buying HotS on March 12th. Didn't buy Aliens, Colonial Marines(for example)... as it's terrible (just another "let down" really).

    Anyway, thanks Blizzards for all the hard work, attention to detail and continued commitment to Starcraft.
  • 5 Hide
    lpedraja2002 , February 28, 2013 2:44 AM
    Maaan, when will we get Warcraft 4? I was a very late adopter of Warcraft 3 since I grew up with the Age of Empire games but as soon as I played WC3 I saw how brilliant, fun and balanced the game was, I don't think I ever had so much fun playing an RTS before in my life.
  • 1 Hide
    Anonymous , February 28, 2013 4:11 AM
    RTS is hard... T_T
  • -2 Hide
    mazty , February 28, 2013 6:23 AM
    RurPeople still whine about this?They're called expansions, StarCraft 1 had the same thing! So did WarCraft III and every other Blizzard game. Why did they have to break these games into 2? hur durI'd rather get 3 deep and unique campaigns then 6-9 short and shallow ones. If you can't afford 60 bucks every 2+ years for these incredible games, go get a job.

    I'm guessing you never actually played SC then? SC had a) 1 expansion and b) the industry was vastly different back then.

    Whether you care to admit it or not, the campaign was piss-poor in SC2 in every way. Also SC and Diablo 2 (D1 didn't have an expansion did it?) had expansions quite some time after release whereas SC2 was clearly designed to milk cash from fanboys otherwise why are there so many units in the campaign which you can't get in MP?

    If you think SC2 is an incredible game you must think every game is amazing, and something like Supreme Commander must blow your mind.
  • 1 Hide
    6kaine9 , February 28, 2013 8:00 AM
    Quote:
    (D1 didn't have an expansion did it?)


    Yes it did. It was called Hellfire. If you don't think the game is a good deal don't buy it.
  • 1 Hide
    Soda-88 , February 28, 2013 8:52 AM
    RurPeople still whine about this?They're called expansions, StarCraft 1 had the same thing! So did WarCraft III and every other Blizzard game. Why did they have to break these games into 2? hur durI'd rather get 3 deep and unique campaigns then 6-9 short and shallow ones. If you can't afford 60 bucks every 2+ years for these incredible games, go get a job.

    Hey, I don't work because I live in a piece of shit country with massive unemployment rates and I can still afford everything Blizzard throws out (stopped with WoW since early Cataclysm because it's a casual garbage compared to TBC days).
  • 1 Hide
    spigias , February 28, 2013 9:11 AM
    Soda-88Hey, I don't work because I live in a piece of shit country with massive unemployment rates and I can still afford everything Blizzard throws out (stopped with WoW since early Cataclysm because it's a casual garbage compared to TBC days).


    I live in Greece and i had to robe two old people to get the money for the expansion :-)
  • 1 Hide
    rantoc , February 28, 2013 12:07 PM
    I will wait and see what reviews it get, after the disappointment that was Diablo3 my trust in the once rock solid Blizzard have taken a turn for the worse and I wont be pre purchasing anything from them in the future.
  • 1 Hide
    susyque747 , February 28, 2013 1:57 PM
    Big companies have destroyed two great companies. Activision killed Blizzard and EA killed Bioware. RIP you two were great at one time but now you are just whores.
  • 0 Hide
    spartanmk2 , February 28, 2013 4:42 PM
    Winter is coming, Jim Raynor!
  • 1 Hide
    GNCD , March 1, 2013 2:34 PM
    atavaxso why exactly did they need to break up starcraft 2 into 3 games?



    You would not be asking that if you played WoL.
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