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Activision Did Not Want CoD: Modern Warfare

By - Source: Tom's Hardware US | B 30 comments

Activision wanted more World War II. We're glad Infinity Ward didn't.

It's hard to imagine that any publisher wouldn't want a stunning shooter series such as Call of Duty: Modern Warfare in their stable, but it turns out that Activision originally rejected the idea.

"With Call of Duty 2, we were dead set against it being World War 2," Infinity Ward boss Vince Zampella told the Official PlayStation Magazine, as reported by CVG. "And something I'll add to that, Activision also did not want Modern Warfare. They thought working on a modern game was risky and [thought], 'oh my god you can't do that, it's crazy!' They were doing market research to show us we were wrong the whole time."

"We had to fight for everything," chimed in CoD project lead, Jason West. "They wanted it to be World War 2. Again."

Of course, Call of Duty 4: Modern Warfare ended up being one of the biggest hits of 2007 and its sequel, Modern Warfare 2 will easily be one of the biggest for 2009.

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  • 25 Hide
    agentjon , October 8, 2009 8:42 PM
    Shows that execs have no clue what us plebs want.
  • 19 Hide
    crosko42 , October 8, 2009 8:32 PM
    Big props to I.W. on ignoring the so called "research" and pushing forward anyway.

    I'm looking forward to spending most of my gaming time during winter break with MW2.
  • 17 Hide
    doomtomb , October 8, 2009 8:43 PM
    Activision is like a wannabe EA now
Other Comments
  • 19 Hide
    crosko42 , October 8, 2009 8:32 PM
    Big props to I.W. on ignoring the so called "research" and pushing forward anyway.

    I'm looking forward to spending most of my gaming time during winter break with MW2.
  • 5 Hide
    nun , October 8, 2009 8:38 PM
    "Of course, Call of Duty 4: Modern Warfare ended up being one of the biggest hits of 2007 and its sequel, Modern Warfare 2 will easily be one of the biggest for 2009."

    Hell yea!
  • 4 Hide
    IronRyan21 , October 8, 2009 8:39 PM
    Ugh if COD4 was another WW2....... I wonder what sold more COD WAW or COD4. Modern Warfare Rocked, and I can't wait for MW2. Good call by the Project Team.
  • 25 Hide
    agentjon , October 8, 2009 8:42 PM
    Shows that execs have no clue what us plebs want.
  • 17 Hide
    doomtomb , October 8, 2009 8:43 PM
    Activision is like a wannabe EA now
  • 2 Hide
    fonzy , October 8, 2009 8:46 PM
    If i had to pick one I would buy Battlefield Bad Company 2 but I probably won't pick up either.

    I'm patiently waiting for BF3.
  • 1 Hide
    Jerky_san , October 8, 2009 8:52 PM
    The thing about Cod 4 is that it didn't paint anyone in a real bad light. Yeah you had "terrorist" but they weren't all from a specific country.. nor did they mention which country the war was going on in even though you could probably guess.. Sometimes edgy is the best way to go.
  • 3 Hide
    Platypus , October 8, 2009 8:53 PM
    Now if the MMO companies would try to think on their own instead of just copying all of the previous "fantasy" titles before it, we might start a nice trend here.

    Occasionally you get a title outside of the typical genre (Eve, City of Heroes) but there are so many other areas of fiction already out there developers refuse to touch. They keep going with fantasy "because that's what the research tells us to do."

    Props to anyone who is willing to take that chance and make something different.
  • 7 Hide
    spectrewind , October 8, 2009 9:27 PM
    agentjonShows that execs have no clue what us plebs want.


    Exactly. This statement reaches far beyond the entertainment industry as well.
  • 1 Hide
    schmich , October 8, 2009 9:40 PM
    It's written (especially the title) as if they didn't want the final product COD4:MW, as if the product was bad. That's not true, they simply wanted it set in WW2. If the same team developed the game WW2 it would probably also be a great game. WW2 games needed a break though, so I'm glad they didn't.
  • 3 Hide
    Dekasav , October 8, 2009 10:24 PM
    Actually, the entire reason I never bought CoD: MW was the modern part. Guess I'm odd...
  • 2 Hide
    x3nophobe , October 8, 2009 10:27 PM
    Love COD4 but would welcome a remake of COD2 with the achievements and new lobby system. COD2 is still my favourite in the series .
  • 6 Hide
    stradric , October 8, 2009 10:49 PM
    My guess is that Activision wanted to stick with a politically safe WW2 story rather than let the developers have creative freedom with the tumultuous political climate of today.

    As far as my money goes, I'm way more interested in modern warfare than WW2 warfare. I didn't even bother with WaW despite it being complete gameplay-wise. The WW2 shooter genre is completely oversaturated as far as I'm concerned. I'll stick with what's in there and not even bother with anything new.
  • 2 Hide
    hakuryuu , October 8, 2009 11:43 PM
    Well Activision wasn't asking the right people because myself and a lot of people are so friggin sick of WW2 games at this point. I wasn't that interested in WW2 in the first place so why would I want to play the same basic story yet again? There is a reason I didn't play CoD5:WaW.
  • -6 Hide
    eddieroolz , October 8, 2009 11:46 PM
    I still take CoD:WaW over MW any day though...have both installed. MW is most for my brother now.
  • 5 Hide
    Anonymous , October 9, 2009 1:33 AM
    There's only so much you can mine out of WWII. Kudos to Infinity Ward to trying something new.
  • 1 Hide
    hakesterman , October 9, 2009 2:05 AM
    Why would you want to base video games now on something that happened 40-80 years ago when you have the ability to put them into todays weapons???? Kinda silly if you ask me. Although i think WW2 games still have a nitvh, but they need to be more creative in their game designs and better AI.

  • -5 Hide
    Anonymous , October 9, 2009 3:34 AM
    First person shooter games never said anything to me.
    I know I'm probably gonna get a lot of thumbs down on this comment, but I just don't understand why a game like this would be popular...
    I have more fun with Nintendo games, and racing games, or third person shooters.
  • 5 Hide
    Maxor127 , October 9, 2009 4:21 AM
    Just shows publishers don't know shit. I'm actually disgusted now reading how dumb Activision was and probably how every other publisher is. That's why we get franchises that get run into the ground instead of fresh games because publishers don't like taking risks. And the sad thing is Modern Warfare wasn't that big of a risk. In fact, it was a long overdue and logical evolution of the series.
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