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Nintendo "Experimenting" with Apps for Tablets, Phones

By - Source: King 5 News | B 15 comments

We've heard from previous reports that Nintendo investors want the company to sink its teeth into support for mobile devices like tablets and smartphones. Heck, gamers want the same thing, and both Microsoft and Sony have taken that step to some degree. But what about Nintendo? Why can't the company offer some of its titles in a reduced format that won't take away from the hardware sales?

According to Nintendo of America's COO and President, Reginald "Reggie" Fils-Aime, that's a topic of debate that arises all the time. The company is well aware of the number of mobile devices Nintendo could cash in on, but right now Nintendo is "being very smart" about how it will use the devices as marketing tools.

"We're also doing a lot of experimentation of what I would call the little experiences you can have on your smartphone and tablet that will drive you back to your Nintendo hardware," Fils-Aime told KING 5 News. "It's largely going to be much more marketing activity-oriented, but we've done little things where there's some element of gameplay – a movement, a shaking, something like that."

"We believe our games are best played and best enjoyed on our devices," he added, "and so the full game play will only be on Nintendo devices."

The interview goes on to talk about how the Wii U doesn't have the same success as the industry-changing Wii. Yet Fils-Aime said that it's too premature to call the current console a failure, as it still has a few more years to go. The problem, it seems, is that the proprietary experiences are taking their time getting to the market. Wii Fit U is a perfect example: the game was slated for Q1 2013 but won't arrive until Q1 2014.

"The delay in some of this key software is really what's been difficult for us," he said. "What I can tell you is that we have a very strong pipeline coming."

If Nintendo were to produce content for mobile devices, what would it be? We could easily see older games make an appearance, similar to what Sega and Square Enix are doing on Android and iOS. What about a watered-down "little experience" version of Mario Kart to compete with Angry Birds Go! and Sonic Racing? Pack it with elements that could unlock specific features in the full-blown Wii U/3DS version.

Regardless, to read the full interview, head here.

Display 15 Comments.
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  • 5 Hide
    Elevory , December 21, 2013 2:11 AM
    Or just make games for the PC. I would buy so many Nintendo games.
  • 1 Hide
    eklipz330 , December 21, 2013 4:17 AM
    i'm preparing myself for a boatload of [removed] pokewalker apps

    Watch the language - G
  • 0 Hide
    NightLight , December 21, 2013 5:16 AM
    nes emulator app for xbox one?
  • 0 Hide
    Old_Fogie_Late_Bloomer , December 21, 2013 5:48 AM
    Quote:
    i'm preparing myself for a boatload of shitty pokewalker apps

    "My body is ready."
  • 2 Hide
    knowom , December 21, 2013 8:28 AM
    I agree Nintendo should make PC games.
  • 1 Hide
    eklipz330 , December 21, 2013 1:09 PM
    i THIRD that. seriously, it's a market you can only grow in and it mostly likely would only help the company. pc gamers purchase consoles still, but i bet they aren't making much off that wii u anyway...HD LINK
  • 0 Hide
    kinggraves , December 21, 2013 1:32 PM
    It's so weird how I see a sensationalist title and already know Kevin wrote it. Since when did "gamers" start considering mobile actual games? Nintendo releasing their titles for other systems would be incredibly shortsighted. Exclusivity protects the IPs and still guarantees them hardware sales. Listening to investors is a good way to run it into the ground, those pigs just like to play games with the stock. Who do you think wanted the Wii U to look and act like Wii instead of being a "hardcore" machine? Don't become Sega or Squeenix, those ships are sinking fast.
  • 0 Hide
    seinfeld , December 21, 2013 7:15 PM
    console creators. need to embrace the smartphone and tablet market. as well as PC. if sony and microsoft provided me with a PCI-E x4 with the necessary hardware to decode the games and run them on my windows machine (or a new O/S) which ever they want to do. Id be more then happy to pay $200 for the hardware + the cost of games. now that its X86/64 technology there shouldnt be any reason to not do it. they would increase their sales and reduce build demand on their own systems. its win win!
  • 0 Hide
    hakesterman , December 21, 2013 7:29 PM
    $ 59.99 For Digital down Loads is a Rip Off. People please I beg you don't pay it, a new Game Digital down load should cost no more than $ 44.00. We have to make them understand that over charging for digital down loads is unacceptable.
  • 0 Hide
    kinggraves , December 22, 2013 3:16 AM
    It's so weird how I see a sensationalist title and already know Kevin wrote it. Since when did "gamers" start considering mobile actual games? Nintendo releasing their titles for other systems would be incredibly shortsighted. Exclusivity protects the IPs and still guarantees them hardware sales. Listening to investors is a good way to run it into the ground, those pigs just like to play games with the stock. Who do you think wanted the Wii U to look and act like Wii instead of being a "hardcore" machine? Don't become Sega or Squeenix, those ships are sinking fast.
  • -1 Hide
    whoeverdontcare , December 22, 2013 4:17 AM
    Fuck a Nintendo "app". Stick with your hardware, Nintendo. While the other guys are doing gaming just for kicks, you are a real gaming-only company. show these dbags what you got. Screw an app. These cellphones and tablets crash all the time. My Wii, SNES, etc. never had those problems. You saved video gaming, Nintendo. You can do it again! Mobile gaming sucks.
  • 0 Hide
    mrmotion , December 22, 2013 6:37 AM
    Hardware and Games for the computer! Leave the console behind. Take the next step.

    Mobile: most people already have emulators and your games running on them anyway.
  • 0 Hide
    ericburnby , December 22, 2013 7:57 AM
    Nintendo will disappear if they're not careful. Their stock has fallen continually for the last 3 years to 1/3rd of its former value.

    Nintendo should make a controller for the iPhone. The Moga and Logitech controllers are average at best so Nintendo is in the perfect position to release a fantastic controller that works with their games.

    Then release iOS versions of their games and watch the money roll in from both hardware and software sales.

    The App Store already dwarfs all of Nintendo in terms of revenue. There are 600 million iOS device owners and I'm sure Nintendo could grab a significant number of them to sell to.
  • 0 Hide
    CrArC , December 23, 2013 1:43 AM
    If they insist on having their own hardware, why don't they release a bluetooth-enabled controller for smartphones which has a game-pack slot in it? Maybe one for original Gameboy/colour, one for Gameboy Advance, etc... and have emulator software reading the pack via bluetooth on the phone.

    Converting phones into 'genuine' Ninetendo gaming systems, they can control the experience via their own software and controller hardware and original game packs.

    I would be all for that. I would also be all for it supporting a Nintendo app-store from which you can buy games to play on your phone/controller combo in case you don't have the game packs.

    Could do the same for PC, except maybe USB connectivity. Could even have a console-lookalike. Imagine something that resembles an N64/NES which plugs in with USB, reads the cartridges, and works with the original controllers.

    But watered-down experiences and marketing apps are going to do next to nothing in comparison. I don't even own any Nintendo gear now except for an ancient Gameboy. I won't be buying a Wii U, least of all because of an rubbish app where there's "some element of gameplay – a movement, a shaking, something like that."
  • 0 Hide
    bboiprfsr , December 23, 2013 8:12 AM
    i have a better idea. How about Nintendo make an internal Android subscription-based software, like netflix (or xbox live) - that way they can profit. As for playing best on their devices, ... they can invest in accessories or hardware add-ons.