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Nvidia Still Betting Big on Cloud Gaming

By - Source: VB | B 25 comments

In a recent interview Phil Eisler, general manager of GeForce Grid Cloud Gaming at Nvidia, said that the setback at OnLive did not discourage Nvidia to back away from cloud gaming. He believes that there will be a comeback for the technology next year.

Eisler said that, while Nvidia supported OnLive, "think a lot of their problems were of their own doing." He conceded that "naysayers certainly had a field day with the demise of OnLive", but that would not change the way Nvidia thinks about cloud gaming as a future opportunity for the company. He said that Nvidia still sees "a lot of potential for the vision of cloud gaming", but they would not have done "some things the way that OnLive did".

As for the time frame when consumer cloud computing could get its next shot, Eisler said that he believes there will be "a lot" happening "next year". According to the executive, Nvidia is sampling products to its partners addressing this market segment, but he noted that much of the traction is not in the U.S., but is led by Asia. "We’ll see [consumer cloud gaming] gain momentum throughout next year," he said. "But if I look out five years, I think it could be a significant portion of the way people play games."

Even though Gaikai and OnLive have both dramatically changed since their inception, Eisler said that Nvidia will continue supporting the cloud gaming companies.

Read the full interview here.

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Top Comments
  • 23 Hide
    thecolorblue , September 25, 2012 2:48 PM
    No thanks, not interested.
    I'll stick with my home desktop and hardware.
  • 16 Hide
    spasmolytic46 , September 25, 2012 2:48 PM
    Quote:
    he noted that much of the traction is not in the U.S.


    Translation = The U.S. internet infrastructure is sub-par to the rest of the civilized world.
Other Comments
  • 23 Hide
    thecolorblue , September 25, 2012 2:48 PM
    No thanks, not interested.
    I'll stick with my home desktop and hardware.
  • Display all 25 comments.
  • 16 Hide
    spasmolytic46 , September 25, 2012 2:48 PM
    Quote:
    he noted that much of the traction is not in the U.S.


    Translation = The U.S. internet infrastructure is sub-par to the rest of the civilized world.
  • 6 Hide
    underpatch , September 25, 2012 2:51 PM
    I think the biggest problems with could gaming is not the tech. But when you give them money you don't get a product in return. So if the company goes down you loose everything you paid money for.

    Maybe if the "next gen" cloud gaming goes a 100% rental system. You pay only when you play. Or maybe get deep discounts when you buy a month block of play time. The moddle will only work if a customer can walk away from the product and any time. Also at no point spent the kind of money that would make one feel that you bought something. Hence you feel like you are owed something.
  • 1 Hide
    hannibal , September 25, 2012 2:52 PM
    Hmmm... really? So I would rent GPU power from the net. Maybe if I will get optical fibre connection with really good speed (and low cost). Maybe this is more usefull for consoles?
  • 4 Hide
    maximus81 , September 25, 2012 2:53 PM
    The issue is alot of people don't have the connection to sustain a playable experience. Internet connections have not matured enough for this kind of bandwidth. I can never see my self use this service. I would rather install the game locally.
  • 0 Hide
    Jerky_san , September 25, 2012 3:18 PM
    Could always do like I did.. Make an ESXI box at home thats an All in One box.. its my storage, my gaming machine, my dev, machine, and everything else I could want. All for under 1,000.(not including hard drives for storage and GPU). It works incredibly well.
  • 5 Hide
    viktorbkk , September 25, 2012 3:21 PM
    Here is why Cloud Gaming will never ever gain traction:

    It is actually cheaper to render on location than render at a server and stream the data to the consumer. As time goes on, and hardware becomes cheaper and more power efficient, this reality will grow even bolder. Internet providers charge for increased bandwidth usage, because streaming gigabytes of data isn't free. It costs money and power.

    The only meaningful application that I can see for cloud gaming is services is things like demos on the fly etc. Streaming endless gigabytes to your PC will never be more efficient than buying a graphics card. And graphics cards will keep going down in price a lot faster than internet infrastructure.
  • 3 Hide
    atikkur , September 25, 2012 3:27 PM
    does this mean they will stop producing top end graphics card or the development in graphics card will be stagnant?

    cloud gaming could be applied for mobile device, but for home gaming entertainment,, locally is the better experience (bigger, crispier, faster, hassle free).
  • 0 Hide
    shloader , September 25, 2012 3:30 PM
    If there's a market for Cloud gaming in the OnLive sense then there would also always be a market for consoles in the current and suggested future market model. Not speaking to the merits of either but can anyone really imagine an something like OnLive displacing consoles in the living room or blow-out sales on Steam/Origin?
  • -2 Hide
    ubercake , September 25, 2012 4:23 PM
    I tried onLive and found it to be a few network speed generations away from being a real replacement to gaming as we know it. Imagine never having to upgrade your hardware to play the latest games? You'd just need a game controller/keyboard/mouse (whatever you use to game) and an internet-ready television with an onLive-like app running. I, personally, wouldn't mind banking my yearly hardware budget if this were really possible.

    If they can figure out how to get rid of the lag I experienced when playing multi-player basketball over onLive and allow higher graphics settings (don't see why the can't) over the connection, they'll have something very viable.

    The only way I can see a hardware company thinking this is a good thing is if the hardware company itself is looking to provide the services in the future using their hardware to render the imagery passed over the network making this type of gaming possible.
  • 0 Hide
    Anonymous , September 25, 2012 4:25 PM
    Interesting timing. Steam seems to be down right now. At least certain aspects of their support and download facilities are offline...tested from two different VPN locations just to be sure it wasn't on my end. Can't play my steam games. Even it was on my end...I still can't play the games I paid for.

    Seems cloud computing... especially cloud gaming, is highly flawed.
  • 4 Hide
    PhoenixMJ , September 25, 2012 4:31 PM
    Nvidia betting big on cloud gaming.....

    Next title..

    Nvidia failing big on cloud gaming.....
  • 0 Hide
    alidan , September 25, 2012 4:40 PM
    underpatchI think the biggest problems with could gaming is not the tech. But when you give them money you don't get a product in return. So if the company goes down you loose everything you paid money for.Maybe if the "next gen" cloud gaming goes a 100% rental system. You pay only when you play. Or maybe get deep discounts when you buy a month block of play time. The moddle will only work if a customer can walk away from the product and any time. Also at no point spent the kind of money that would make one feel that you bought something. Hence you feel like you are owed something.


    10$ a month, you companies want o make multiplayer the main focus of your game, make damn sure its good enough that i will spend more than 1 month playing it.

    -------------

    on a side note, i could see cloud rendering a future option, like you pay a certain amount of money, and you get a highly demanding task done off site, and it gets sent back, because say it all you want, most people cant afford a 4cpu board and a fully decked out server with quad gpus, but when we could use it, it could be at our disposal, because some time soonish, it would be faster to transfer 20gb of files and re download them than it would be to render them on site.
  • 1 Hide
    atikkur , September 25, 2012 4:44 PM
    VV00DYInteresting timing. Steam seems to be down right now. At least certain aspects of their support and download facilities are offline...tested from two different VPN locations just to be sure it wasn't on my end. Can't play my steam games. Even it was on my end...I still can't play the games I paid for.Seems cloud computing... especially cloud gaming, is highly flawed.


    "Steam was unable to to sync your files with the Steam Cloud"

    apparently steam cloud saving is down.. but i still can play the game, torchlight2. ingame login is functioning too.
  • 2 Hide
    vanquished , September 25, 2012 4:51 PM
    Meh, I'd rather have my games on my own device.
  • 1 Hide
    Third-Eye , September 25, 2012 5:56 PM
    Cloud gaming only makes sense for online only games, like MMOs or anything not an fps or twitch based game-play.

    I can't see people playing single player games "in the cloud" for the same reasons why people are annoyed or angry with always-on style "DRM" with single player games. The biggest issues being, you lose the ability to play when you want and where you want, even when you have no internet access and there is less modding support or none at all.

    The game publishers seem to be trying to snuff out modding in their games so they can keep milking people with dlc or next years version with only a minimal amount of changes to call it a "new" game.
  • 1 Hide
    blurr91 , September 25, 2012 6:10 PM
    Cloud gaming...sounds like Diablo3 taken to the logical conclusion. The "company" controls everything while we rent playing time. Any little hiccup will result in money/time lost.
  • 1 Hide
    happyballz , September 25, 2012 6:18 PM
    With outrageous pricing on "metered" internet from shitty ISP's. I want nothing to do with cloud or gaming in the same sentence. Casual dumb farmville-like games can maybe get away with it but those are not serious/demanding games. I like to host my own servers and play my games as I like, anytime I want on my own hardware with internet or not.
  • 0 Hide
    Anonymous , September 25, 2012 6:36 PM
    You guys are missing the point that the target market is not the US. In Asia (at least in Taiwan) internet is mostly fiber with very high adoption rates since they cost roughly
  • 0 Hide
    Cerunnos , September 25, 2012 6:42 PM
    got cut...
    cost roughly <$30 USD a month for 50/10mbs, <$40 for 100/20mbs with no caps or restrictions. Latency to domestic servers are always below 20ms, typically below 10. This is why cloud gaming will be possible in smaller countries, particularly developed Asian countries as well as most European ones. The internet infrastructure in the US isn't behind technologically, though it is limited by actual distance and most of all, corporations.
    While of course the optimal gaming experience is locally computed, you have to remember that high end gaming computers don't exist for most families. Many purchase ultrabooks not knowing the difference between them and regular laptops. Many don't even know why desktops are faster. This is the target that Nvidia and Onlive (as well as others) are aiming for, to tap into a market where higher demanding games never reached. People who browse these sites (enthusiasts) will never touch this, they know that and obviously aren't targetting you, you can keep buying their hardware while they expand into other markets.
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