Ouya Hitting All Target Locations Later This Month

It's been almost four months since Ouya hit shelves. Now it looks like Ouya Inc is expanding availability ahead of the holiday shopping season. News broke on Thursday that Ouya will soon be available at all Target locations in the United States. Speaking to gaming site Polygon, Ouya CEO and founder Julie Uhrman said that the console will be available at all 1,800 Target branches later this month, which will mean the company can start doing national campaigns. Not only that, but the company is introducing demo kiosks in 2014, and launching the Ouya in France, Italy, Germany, Spain, and the Middle East at the end of October.

Ouya arrived at online and local store shelves across North America, Canada and the UK in June of this year. Participating retailers include Amazon (U.S., Canada, and the UK), Best Buy, GAME (UK), GameStop, and Target, and on OUYA.tv. The console is priced at $99.99 USD (additional controllers retail for $49.99) and is the result of a Kickstarter campaign launched in July, 2012. The project far exceeded its goal by the time the funding period ended a month later. In total, Ouya reeled in 63,416 backers pledging $8,596,474 USD (the goal was $950,000 USD).

The console was released to developers on December 28, 2012 followed by Kickstarter funders on March 28, 2013. Both were incomplete models, with the latter leading to early but negative hands-on reviews. The console currently holds a score of 62 on gadget reviews and rating site GDGT. It has a score of 6 on the critics scale (based on 19 reviews) and a score of 6.9 from a total of 23 user reviews.

Ouya is based on Nvidia's Tegra 3 SoC and packs a 1.7 GHz quad-core CPU, 8 GB of internal flash storage, 1 GB of DDR SDRAM, support for USB 2.0, HDMI, Micro USB, WiFi, Bluetooth LE 4.0, and Ethernet. It runs on Android Jelly Bean.

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  • dredre9987
    Best set top box for xbmc currently
  • teh_chem
    Oh good, other countries need paperweights too. *queue thumb-down*
  • dredre9987

    For gaming yeah pretty much useless unless you like android gaming, but as a box for XBMC this thing is awesome. And cheaper than building a HTPC for it....Beats out rasberrypi, ATV2, Gbox midnights and any other ready made XBMC box.