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Sony Launching Ultrabook in December Says Intel

Just a few weeks ago Sony reportedly declined to offer a reason why it didn't want to jump on the ultrabook bandwagon. But speculation pointed to a company concerned over the high cost and low profit margins associated with Intel's new form factor. Sony also previously launched its own Z-series of ultra-portable VAIO laptops sporting high-performance hardware crammed inside an ultra-thin 0.66-inch design.

But apparently Sony has changed its mind, and is planning to release an ultrabook variant sometime before Christmas 2011. Intel CEO Paul Otellini actually spilled the beans in an interview with FOX News, but didn't provide any additional details, only that eleven companies will offer ultrabooks this Christmas, including Sony.

As for the other manufacturers in line for a pre-Christmas release, these include Lenovo, Asus, Acer and Toshiba. HP will also reportedly offer an ultrabook model this year, and possibly Samsung and LG. MSI and Fujitsu may also release ultrabooks by New Years Eve, followed by Gigabyte and Dell in early 2012.

During the interview, Otellini said that sixty more ultrabook designs will be unleashed in 2012 once Intel intros Ivy Bridge. He also talked about his reaction to the news that HP was considering kicking out its PC division, either as a spin-off or an outright sale. He said was shocked just like everyone else in the industry.

"I was stunned and [thought] what was he thinking?" he said. "I hope that they will decide to stay in the business. To leave consumer digital electronics, to me, would be a very strange decision to make when your whole business model is tied up into imaging and those kinds of things."

Otellini also plans to tell the new CEO to "stay the course," and to not "jettison" its PC business. Maybe he'll use the same convincing tactics on HP that he used on an ultrabook-reluctant Sony.

  • xx_pemdas_xx
    YAH 1,000 + for.... HD.. intel graphics :(
    Reply
  • LuckyDucky7
    Looks interesting.

    As long as it offers the same stuff, like a 1920 x 1080 screen (matte, even) and the Power Media Dock which has a Radeon 6650M inside it (you just plug it into the side of the machine), it looks like it's a better option than anything I can think of. And that dock also contains a DVD drive (and I'm sorry, manufacturers, but we still need it). Oh, and did I mention that this thing uses Light Peak?

    But why not just release it with an Ivy Bridge processor instead? It's just too close to the release date to bother spending 1500+ dollars on a new laptop with Sandy Bridge in it.

    But it looks like the best option of any Ultrabook out there though it's probably going to cost a ludicrous amount of money (i.e. 2500 dollars) for one. I still don't believe the hype that "40% of all computers sold in 2012 will be Ultrabooks" though.
    Reply
  • stonedatheist
    xX_PEMDAS_XxYAH 1,000 + for.... HD.. intel graphics
    Exactly my thoughts. There is no reason they can't add a better GPU into them except that the ultrabooks are Intel's idea and they wouldn't let a manufacturer use non-Intel graphics.

    Remember the original 15" HP Envys? They were under an inch thick and had ATi mobility 4830s. Talk about awesome, you got the whole package: portability and performance.
    Reply
  • halcyon
    otacon72So it will be over priced and under powered....sounds like an Apple product.
    I've always liked Sony products...their design their build quality. In recent years some of both seems to have slipped but the latest VAIO Z is a nice design...but almost freakishly expensive (to me). I also like Apple products. The most relevant to this article and your comment would be the MacBook Air. How is the MacBook Air underpowered? ...its seems to fulfill its intended role quite well. Overpriced to some, a bargain to others. I think an Ultrabook from Sony would likely be gorgeous and will likely cost more than a MacBook Air. ...its getting late, I ramble.
    Reply
  • house70
    Knowing SONY, this will be too pricey for it's specs. \
    I believe that they (the ultrabook people) are betting on the Windows 8 for the solution, and hoping this will be the professional answer to the tablet.
    Reply
  • de5_Roy
    sony's recent external thunderbolt dock idea was good, but their laptops are too costly. ultrabooks might not cost any less than their current stuff.
    Reply
  • Wish I Was Wealthy
    Companies are after the most profit that they can make, obviously they may not be able to make it that product.
    Reply
  • xx_pemdas_xx
    9319535 said:
    I've always liked Sony products...their design their build quality. In recent years some of both seems to have slipped but the latest VAIO Z is a nice design...but almost freakishly expensive (to me). I also like Apple products. The most relevant to this article and your comment would be the MacBook Air. How is the MacBook Air underpowered? ...its seems to fulfill its intended role quite well. Overpriced to some, a bargain to others. I think an Ultrabook from Sony would likely be gorgeous and will likely cost more than a MacBook Air. ...its getting late, I ramble.




    UMMMM... what good is a macbook air if it can't play games, id rather buy a thicker laptop with better preformance and longevity. The macbook air has no graphic capability just like these ultra books. Have fun with your spread sheets!
    Reply
  • halcyon
    9320102 said:
    UMMMM... what good is a macbook air if it can't play games, id rather buy a thicker laptop with better preformance and longevity. The macbook air has no graphic capability just like these ultra books. Have fun with your spread sheets!

    You do realize that not everyone wants to play games on their computers...right? The MacBook Air is selling like hotcakes. Not saying its good or bad, I know THG's forum members tend to dislike anything Apple. I also know the MacBook Air can run image editing programs and audio editing programs quite well. IMO, the MacBook Air/Ultrabook is typically not anyone's primary machine but an luxury ultralight for those that don't need heavy lifting or that can do their heavy lifting elsewhere.
    Reply
  • eddieroolz
    I personally think Sony already does well in the premium notebook category. In fact if I need high-performance hardware in a slim, sexy silhouette the first I think of is Sony.
    Reply