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Amazon UK Introduces £10 Minium for Free Delivery

By - Source: Engadget | B 11 comments

Amazon says only a small number of orders will be affected by the change.

Free shipping. Two of our favourite words when it comes to online shopping. Unfortunately for Amazon users in the UK, there's now a £10 minimum order before you can avail of free shipping. Amazon introduced the new rule just this week and sent out an email to users informing them of the change in service.

"We're writing to you because you've previously used our Free Super Saver Delivery service," the letter reads. "We wanted to let you know that has introduced a £10 minimum spend to qualify for Free Super Saver Delivery in a number of product categories, effective 23 July 2013."

It's not a hard rule, though. If you're buying books, DVDs, Blu-rays, music, video games or software, you'll still for Free Super Saver Delivery even if you're spending under £10. Any order that contains any of these items will also not be subjected to the minimum threshold (Amazon gives the example of a book and a HDMI cable totaling less than £10). 

Amazon didn't elaborate on why it's putting this new policy in place except to say that it would allow the company to offer customers 'a significantly expanded selection of lower priced products.' Also no word if the same policy will be rolled out in other markets or if it is exclusive to the UK.

Display 11 Comments.
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  • 3 Hide
    guru_urug , July 24, 2013 11:41 PM
    Typo in the title
  • 0 Hide
    Mike Friesen , July 25, 2013 12:03 AM
    In the title!?! C'mon, tom's.
  • 0 Hide
    kartu , July 25, 2013 12:19 AM
    German amazon had 20 Euro minimum req for ages.
  • 4 Hide
    builder4 , July 25, 2013 12:43 AM
    That's not a typo, it is informing you that they now sell lead tetroxide for £10 with free shipping. see for yourself:
  • 0 Hide
    SlitWeaver , July 25, 2013 1:34 AM
    @builder4 LOL! :D 
  • 0 Hide
    guru_urug , July 25, 2013 2:42 AM
    And thats actually 10 Pounds!! Lol what a co-incidence :p 
  • 0 Hide
    Usersname , July 25, 2013 6:06 AM
    Horrified at the prospect of having to pay some UK corporate tax, Amazon turns to its customers to protect a potential shortfall in its profits.
  • -1 Hide
    Usersname , July 25, 2013 6:12 AM
    Many products that were slightly over £10 or £11 pounds a couple of days ago have now dropped in price to £9.95 and £9.99 + postage. Capitalism. Oh, the joys of unadulterated greed.
  • -1 Hide
    Usersname , July 25, 2013 6:18 AM
    @ kartu,

    "German amazon had 20 Euro minimum req for ages."

    Yes, but they started the war. Oh, hang on… No they didn't, it was the British who declared war on Germany. Though, in fairness, Germany only had itself to blame for ruffling US feathers in those two major 19th century conflicts.
  • 0 Hide
    06yfz450ridr , July 25, 2013 7:00 AM
    well its $20 here already I believe but i have prime anyways
  • 1 Hide
    aevm , July 25, 2013 8:01 PM
    Amazon Canada had a $39 minimum for years, then they lowered it to $25. And no exceptions for books or DVDs or whatever. UK customers are still getting a better deal.