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Apple to Purchase Quattro Wireless for $275m

By - Source: Tom's Hardware US | B 8 comments

BoomTown today carries an exclusive report that says Apple is planning to buy mobile ad network Quattro Wireless.

Apple is apparently set to announce that it has acquired Quattro Wireless for more than a quarter of a billion dollars. BoomTown predicts that this announcement could come as early as today, the same day as a scheduled Google event during which the company is expected to announce the much talked about Nexus One.

A couple of months back Google acquired its own mobile ad network, AdMob, for nearly three times the price Apple is paying. In November Google paid $750 million in stock. Google said of the acquisition, "Mobile advertising has enormous potential as a marketing medium … ” While AdMob Founder and CEO, Omar Hamoui said, "I think people underestimate how important ads have been to funding the development of innovative content on the Internet."

We'll keep you posted on this one but it's not exactly a stretch to assume that with the success of the iPhone, Apple realizes the enormous potential of mobile advertising.

Read the full scoop on the Apple deal here.

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  • 4 Hide
    warmon6 , January 5, 2010 2:19 PM
    Quote:
    more than a quarter of a million dollars.


    Shouldn't that be "more than a quarter of a billion dollars"?
  • 2 Hide
    smashley , January 5, 2010 2:19 PM
    should say quarter of a Billion?
  • 1 Hide
    volks1470 , January 5, 2010 2:30 PM
    damn, you guys beat me to the punch! I was going to mention that only $250,000 was a 1/4 of 1 Million.
  • 1 Hide
    JMcEntegart , January 5, 2010 3:04 PM
    Sorry guys. Should be fixed now. :) 
  • 3 Hide
    frozenlead , January 5, 2010 6:03 PM
    Quote:
    While AdMob Founder and CEO, Omar Hamoui said, "I think people underestimate how important ads have been to funding the development of innovative content on the Internet."


    You sir, underestimate AdBlock Plus.
  • 0 Hide
    HansVonOhain , January 5, 2010 8:00 PM
    Apple is going to be a communist manifesto.... eventually.
  • 0 Hide
    wildwell , January 5, 2010 8:28 PM
    I'm confused; Apple has acquired, or plans to acquire Quattro Wireless?
  • -2 Hide
    Shadow703793 , January 5, 2010 9:25 PM
    JMcEntegartSorry guys. Should be fixed now.

    How about fixing these:
    http://www.tomshardware.com/news/ioSafe-SSD-Disaster-eSATA-USB,9350.html