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Apple Set to Lose iPhone Trademark in Brazil

By - Source: Reuters | B 28 comments

Gradiente filed for the naming rights to the iPhone in 2000.

Apple is expected to lose its rights to use the iPhone name in Brazil due to a forthcoming decision from a patent and trademark office.

Reuters reported that the Brazilian Institute of Intellectual Property is set to award an exclusive iPhone name trademark to the Brazil-based electronics firm, Gradiente, next week.

Gradiente had originally filed for the naming rights to the iPhone in 2000, seven years before Apple's flagship device launched. However, it only recently launched a slate of Android-powered smartphones under the "iPhone" moniker. Gradiente stressed that it had secured the legal rights to the name until 2018.

Back in 2007, months before the iPhone's release, Apple faced a legal battle with Cisco Systems over the naming rights to the "iPhone" in the United States. The latter said it contacted Apple regarding the name on multiple occasions; it even went as far as utilizing a shell company to attempt to acquire the moniker. Ultimately, though, the two firms settled during February of that year.

 

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Top Comments
  • 23 Hide
    Mousemonkey , February 7, 2013 12:11 AM
    iSmiled.
  • 21 Hide
    Anonymous , February 7, 2013 12:04 AM
    iHappy
  • 19 Hide
    house70 , February 6, 2013 11:45 PM
    ^ Apple troll spotted.

    OTOH, since they're named iPhones, they might not stray too far from the garbage-y trend set by the other iPhone. You might be on to something here.
Other Comments
  • 19 Hide
    house70 , February 6, 2013 11:45 PM
    ^ Apple troll spotted.

    OTOH, since they're named iPhones, they might not stray too far from the garbage-y trend set by the other iPhone. You might be on to something here.
  • 4 Hide
    house70 , February 6, 2013 11:48 PM
    Looks like someone is going to shake a bit the apple tree. LOL
  • 15 Hide
    A Bad Day , February 6, 2013 11:49 PM
    I guess the apple...

    got soured...

    YEAAHHH!!!
  • 21 Hide
    Anonymous , February 7, 2013 12:04 AM
    iHappy
  • 23 Hide
    Mousemonkey , February 7, 2013 12:11 AM
    iSmiled.
  • -8 Hide
    wannabepro , February 7, 2013 12:26 AM
    iRage
  • 17 Hide
    rad666 , February 7, 2013 12:38 AM
    iLaughed.
  • 15 Hide
    Anonymous , February 7, 2013 12:41 AM
    iPleased
  • -6 Hide
    ricardok , February 7, 2013 12:43 AM
    For those that down voted the 1st comment, it's true..
    Gradiente is releasing a really awful Android device (really low end with 50% markup comparing to same specs androids).
    So check your facts before down voting someone.

    http://www.engadget.com/2012/12/18/new-iphone-launches-in-brazil/
    Dual-SIM
    Android 2.3.4 Gingerbread.
    3.7-inch, 320 x 480 display
    700MHz CPU, 2GB of expandable storage
    Bluetooth
    3G
    WiFi
    5 / 0.3-megapixel cameras
  • 12 Hide
    fuzzion , February 7, 2013 12:49 AM
    iLike
  • 3 Hide
    bllue , February 7, 2013 12:56 AM
    Best news. We need more companies standing up against Apple and defeating them at the game they created
  • 9 Hide
    SlitelyOff , February 7, 2013 1:00 AM
    iHAHAHAHAHHAHAHAHAHAHAHAHAHHAHAHAHAHAH
  • -4 Hide
    bigdragon , February 7, 2013 1:06 AM
    Maybe Apple should just purchase Brazil. Don't tell me they don't have enough money for that.
  • 11 Hide
    Gundam288 , February 7, 2013 1:17 AM
    iCried (laughing)
  • -5 Hide
    A Bad Day , February 7, 2013 1:22 AM
    bigdragonMaybe Apple should just purchase Brazil. Don't tell me they don't have enough money for that.


    Or incite a revolution. Money talks, and can kill.
  • 7 Hide
    adgjlsfhk , February 7, 2013 1:33 AM
    iDontKnowHowToUsePunctuationCapitilizationorSpaces
  • 4 Hide
    darkavenger123 , February 7, 2013 2:07 AM
    iSeeAppleGettingAtasteOftheirOwnMedicine.
  • 3 Hide
    slabbo , February 7, 2013 2:15 AM
    iPwnd
  • -6 Hide
    okibrian , February 7, 2013 2:32 AM
    iSoSickOfDumbJokeAlready
  • 2 Hide
    halogen , February 7, 2013 2:40 AM
    el comercio from peru wont publish this, they re too fanatic
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