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Samsung Trashes the iPhone (Again) in New Commercial

By - Source: Tom's Hardware US | B 26 comments

Samsung's back to its old tricks.

Samsung isn't shy about trash talking its competitors in its commercials, especially when that competitor is Apple. The company had a whole series of commercials based around Apple and its queue-loving fans but the company is taking things to the next level with its latest commercial.

This commercial takes us to Scott's graduation party. Scott and his friends are all using their Galaxy S4's to capture the party's highlights. Whether it's Drama Shot capturing a belly flop into the pool, S Beam to transfer photos, or waving to answer the kids are really making the most of their smartphones' features. Then you have the "old people" at the party. The parents, the grandparents. They want to bump phones to share, too! Except they have iPhones.

"No, yours doesn't do that," one party goer informs an older guest when she proffers her iPhone for a photo.

"So some smartphones are smarter than other smartphones" another gentleman inquires. "Exactly," comes the response. "What are we doing we these phones?" he then asks his wife.

Samsung Galaxy S4 - Graduation Pool Party

Check the ad for yourself below. When Apple was running the 'I'm a PC/I'm a Mac' ads, a lot of people thought they were a bit childish. How do we feel now that the shoe is on the other foot? Let us know your thoughts in the comments below.

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  • 20 Hide
    nlreynolds80 , May 6, 2013 9:45 AM
    Meh...was hoping for a little more teeth. Unless you're a phone geek you're not going to pick up on any iPhone trashing. This is no way compares to the Mac vs. PC commercials.
  • 12 Hide
    internetlad , May 6, 2013 9:52 AM
    Mac vs PC:
    Mac: HEY VISTA WHY ARE YOU SO FAT AND SLOW AND STUPID
    PC: I DUNNO I"M DUMB AND I CRASH D:
    Samsung Ads:
    Old person: MAN THIS iPhone IS SO COOL AND TRENDY LOL
    Young person: LOL DAD NOBODY SAYS LOL ANYMORE STFU UR OLD
    at least apple is getting as good as it gave.
  • 12 Hide
    Miharu , May 6, 2013 9:59 AM
    "Trashes the iPhone"... you should really watch the ads.
    I can see a little quick jab (base on fact)... but it's really nothing to mention.
    It's the basic theme: "My phone have new features. Your phone don't have them. You should buy a new one.".
    Apple also use this theme so I see nothing wrong with this ads. I see nothing look like Mac VS PC ads.
Other Comments
  • 1 Hide
    jessterman21 , May 6, 2013 9:35 AM
    I wrote a paper on these ads.
  • 3 Hide
    jaber2 , May 6, 2013 9:42 AM
    Samsung is smartest now but they make it look like its going to fix everything, im getting one this week.
  • 20 Hide
    nlreynolds80 , May 6, 2013 9:45 AM
    Meh...was hoping for a little more teeth. Unless you're a phone geek you're not going to pick up on any iPhone trashing. This is no way compares to the Mac vs. PC commercials.
  • 3 Hide
    PudgyChicken , May 6, 2013 9:46 AM
    The ads aren't childish IMO, but their press events are horrid. The one where they showed off the S4 on Broadway was actually one of the most embarrassing things I've ever seen.
  • 12 Hide
    internetlad , May 6, 2013 9:52 AM
    Mac vs PC:
    Mac: HEY VISTA WHY ARE YOU SO FAT AND SLOW AND STUPID
    PC: I DUNNO I"M DUMB AND I CRASH D:
    Samsung Ads:
    Old person: MAN THIS iPhone IS SO COOL AND TRENDY LOL
    Young person: LOL DAD NOBODY SAYS LOL ANYMORE STFU UR OLD
    at least apple is getting as good as it gave.
  • 5 Hide
    Ragnar-Kon , May 6, 2013 9:54 AM
    Eh, from what I've seen based on this commercial and the other S4 videos Samsung hasn't really adding anything new over the S3 that makes me say "WOW, I really want this phone!" Something about pointing awkwardly at my phone and waving my hand over it doesn't really make me care.
    So I guess you could say that the ads aren't working for me. One of the better ads out there for sure, but the PC vs Mac ads were better.
  • 12 Hide
    Miharu , May 6, 2013 9:59 AM
    "Trashes the iPhone"... you should really watch the ads.
    I can see a little quick jab (base on fact)... but it's really nothing to mention.
    It's the basic theme: "My phone have new features. Your phone don't have them. You should buy a new one.".
    Apple also use this theme so I see nothing wrong with this ads. I see nothing look like Mac VS PC ads.
  • 10 Hide
    masterofevil22 , May 6, 2013 10:23 AM
    Apple used the ENTIRE commercial...the entire ad campaign was knocking Windows.
    This is different. Samsung are pointing out 1 fact during the course of a commercial that is relevant. I'm sure if they wanted to spend an entire commercial or ad campaign for that matter talking about how inferior Apple's iphone is to their high end phones...they'd have no problem. They could probably do a completely factual infomercial on it...
  • -1 Hide
    goodegg , May 6, 2013 10:37 AM
    It's cool that they are able to demonstrate their fluff functions in a real world setting. It's neat when you see it work, but honestly, how often are you needing to operate your phone when it's not in your hand already? The built in IR is a very usable function though... making obsolete the $150 Logitech One remote.
    The MORE interesting thing is that phones are far more alike now then ever. What Apple did was smart by building their user base for the last 6 years and now for me to switch to an Android platform is just too much of a hassle. So I will stick with a mostly inferior product because it is integrated better into other parts of my entertainment world.
  • 1 Hide
    bubbathaluva , May 6, 2013 10:55 AM
    Lots of people keep saying that the differences between the S3 and S4 aren't significant enought to justify the switch or all the hype that Samsung is giving it. Apple does the same thing. There were never many differences in hardware from one iPhone to the next. Most of their differences were with software. Android adds new software updates independantly and they are always significant. Apple took the idea of a cell phone that can play music and text from other companys, dumbed the process down for the average apple user and put a shiney polish on it. Samsung took the iPhone, put an open sourse OS on it and fixed just about ever iPhone user complaint (removable batteries, removable storage, easier customization, load music without needing special software like iTunes). Apple is now receiving the same medicine it has been giving out for decades. If you upgrade your phone every 18-24 months and your upgrade is due about now, the S4 is a HUGE upgrade over anything you had 18-24 months ago. If you just got an iPhone or S3 back in Jan or Feb.... well sucks to be you. Have fun waiting. At least you can say that your upgrade 18-24 months from now will likely kick the poo out of the current iPhone or S4.
    Bottom Line. Well Done Samsung. Mobile users spoke and you listened.
  • 1 Hide
    Murissokah , May 6, 2013 11:12 AM
    Light jabs from Samsung at most. Most of those techs are hardly relevant, by the way. I'd much rather they added an awesome camera like those from Nokia. An android phone with the PureView camera would be a killer.
  • 0 Hide
    Bloob , May 6, 2013 11:46 AM
    I wonder how that waving affects the batterylife.
  • 2 Hide
    flamencoguy , May 6, 2013 12:15 PM
    How is this trashing when the competitor is not even mentioned? You just seen a phone and it looks like an iPhone. Are this ads not common now on print an on screen?
    Mine is like this nd the competitor's is like that? So what are you trying to say Jane?
    This is very mild. I think it is a good commercial Very well done. Better than 2 two taling heads in PC vs Mac. On a pure impact and interest basis.
  • 0 Hide
    hunshiki , May 6, 2013 12:24 PM
    Personally I hate such ads. Microsoft wins in this area hands down. They are not even saying competitor or something. No. Clear hatespeech. Disgusting.
  • 2 Hide
    cmi86 , May 6, 2013 1:32 PM
    Apple totally deserves a dose of their own medicine with how long they have been trash talking everyone else. At least samsung is telling the truth with their adds and only pointing out the inferiority of the iphone in a way that is just as obvious as the BLATANT LIES apple told both of their "Mac vs. PC" and "Get a Mac" campaigns which were far more childish.
  • 0 Hide
    ben1680 , May 6, 2013 4:34 PM
    Ho can you compare this to Apple vs PC ads?
    The others are clearly trashtalking their opponent and spelling their opponent name out loud (like Apple always do), while this doesn't do even any of that...
  • -1 Hide
    halcyon , May 6, 2013 4:39 PM
    S4...cute. Note 3 please.
  • 0 Hide
    w0_od , May 6, 2013 8:12 PM
    The high moral ground only works with a tiny subset of the population, ie the one who actually understand and appreciate high morals. And let us be completely honest here, humans are horrible .
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