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EA Promises Not To Be Worst Company Ever

By - Source: Electronic Arts | B 94 comments

Some of the complaints against the company are simply bogus, EA claims.

This topic was too good to pass up: EA will try harder to not be one of the worst companies in America. The promise to "do better" comes directly from EA COO Peter Moore himself who acknowledges that work needs to be done to improve the company's status, but that EA also seems to draw in a lot of "undue hate" as well.

This time last year, a poll conducted by a blog affiliated with Consumer Reports named Electronic Arts as the Worst Company of 2012 based on votes submitted by readers, surpassing Bank of America, AT&T, Walmart and numerous others. EA made the list because of the cost of its games and the extra content customers must buy after the initial purchase… in other words, the company will nickel and dime customers to death. EA also seems to scoop up start-ups in order to squash the competition.

"For years, while movies and music became more affordable and publishers piled on bonus content -- or multiple modes of delivery -- as added value to entice customers to buy, video games have continued to be priced like premium goods," the Consumerist stated.

Moore said on Friday that EA was voted to be worse than the companies responsible for the biggest oil spill in history, the mortgage crisis, and bank bailouts that cost millions of taxpayer dollars. Complaints against the publisher ranged from the company's support for SOPA to the ending of Mass Effect 3.

"We can do better. We will do better," he said. "But I am damn proud of this company, the people around the globe who work at EA, the games we create and the people that play them. The tallest trees catch the most wind. At EA we remain proud and unbowed."

He goes on to admit that EA has made plenty of mistakes, including server shut downs too early, games that didn’t meet expectations, missteps on new pricing models, and the "severely fumbling" launch of SimCity (putting it lightly). Some of the complaints EA has received or heard via press are legitimate, while other complaints -- like the always-on feature in SimCity serving as DRM (and it does no matter what he claims) -- are pure garbage.

"In the past year, we have received thousands of emails and postcards protesting against EA for allowing players to create LGBT characters in our games," he said. "This week, we’re seeing posts on conservative web sites urging people to protest our LGBT policy by voting EA the Worst Company in America. That one is particularly telling.  If that’s what makes us the worst company, bring it on.  Because we're not caving on that."

"We are committed to fixing our mistakes," he added. "Over the last three weeks, 900,000 SimCity players took us up on a free game offer for their troubles.  We owed them that."

The full response can be read here.

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Top Comments
  • 49 Hide
    itchyisvegeta , April 5, 2013 11:22 PM
    Vote with your dollar people... vote with your dollar. Everything else is meaningless.
  • 40 Hide
    echondo , April 5, 2013 11:17 PM
    EA has dug themselves into a hole that will need at least 10 years to climb themselves out of.

    Best of luck Peter Moore! You're gonna need it!
  • 35 Hide
    ankit0x1 , April 5, 2013 11:22 PM
    april 1 is already over methink
Other Comments
  • 33 Hide
    Inferno1217 , April 5, 2013 11:15 PM
    "undue hate"

    I imagine that is in reference to the Sim City always online debacle or the Origin deployment fiasco.
  • 40 Hide
    echondo , April 5, 2013 11:17 PM
    EA has dug themselves into a hole that will need at least 10 years to climb themselves out of.

    Best of luck Peter Moore! You're gonna need it!
  • 35 Hide
    ankit0x1 , April 5, 2013 11:22 PM
    april 1 is already over methink
  • 26 Hide
    AzureFlash , April 5, 2013 11:22 PM
    "EA admits that it is the worst company ever, acknowledges that their practices are the worst"... you'd only see that on The Onion.
  • 49 Hide
    itchyisvegeta , April 5, 2013 11:22 PM
    Vote with your dollar people... vote with your dollar. Everything else is meaningless.
  • 24 Hide
    cdburner5911 , April 5, 2013 11:28 PM
    well, its good to see they realize they have some, issues, to work out, but my view of them is, and always will be, negative, when they bought out westwood, they ruined my favorite gaming franchise of all time! Red Alert 2 is, and always will be my favorite game of all time. I know it is hard to come up with a sequel that is as good as the original, but RA3 was just a disappointing twist on the franchise. Don't get me started on the other "sequel" they made...
    So improve as much as you like EA, but I will be taking my money elsewhere.
  • 10 Hide
    griptwister , April 5, 2013 11:28 PM
    Well then... I don't like all those friggin micro-transactions. So I guess it's a really good thing I don't like Sim City, or else I would never buy a game from EA again.
  • 26 Hide
    assasin32 , April 5, 2013 11:32 PM
    "At EA we remain proud and unbowed."

    Sorry you have no right to be proud EA your business practices are beyond morally wrong. Even for a large company that is in a spotlight more than the little guy what you are hated for the most you do in the wide open and not behind close doors. I think most of us can go on for a long time with all the wrongs you have done, but lets leave that to someone else shall we.

    I have several hundred dollars which should be yours had your company been more moral. But until than I am boycotting your products and refuse to buy them.
  • 24 Hide
    Martell1977 , April 5, 2013 11:42 PM
    I didn't like EA since they destroyed Ultima Online, but thought I would try Battlefield 3 anyways. BF3 was fun, but woefully short campaign for $60. When I saw that the first DLC pack was available so quickly after release, I truly believe they made the entire game and then decided to break it up to soak all the money they could. I will NEVER buy another EA game, I learned my lesson.

    IMO, they are the worst game company, but the worst company overall...not really, I'd have to give that honor to Best Buy.
  • 9 Hide
    kev91423 , April 5, 2013 11:44 PM
    If they were sincere (which is dubious at best) they'd prove it by releasing their stranglehold on the sports licenses so we're not forced to buy the same crap year after year because we have no option. "undue hate"? no...pete. You're just too close to see the problem.
  • 19 Hide
    Jack Shappa , April 6, 2013 12:19 AM
    So they make the promise, then that whole article is about placing blame elsewhere and trying to repaint themselves the victim and in a good light via the usual corporate sleazy doubletalk. They couldn't even escape the announcement to be better without cementing their position as the worst lmao.
  • 11 Hide
    Benihana , April 6, 2013 12:22 AM
    Looks like I voted the right way with my dollar.
  • 2 Hide
    jalek , April 6, 2013 12:25 AM
    I'm sure they'll do better, this guy's not in denial or anything. It's just a "vast right-wing conspiracy."
  • 3 Hide
    JJ1217 , April 6, 2013 1:17 AM
    Aren't they the worst company ever because they break promises to their customers? Makes no sense to me.
  • 0 Hide
    _Pez_ , April 6, 2013 1:31 AM
    And that is why I did not buy Battlefield 4.. later they will come up with no sense crap of premium.... I better wait before preorder again.
  • 20 Hide
    randomizer , April 6, 2013 1:48 AM
    Quote:
    The tallest trees catch the most wind.


    Yes, and they tend to fall over when that happens too.
  • 6 Hide
    3ogdy , April 6, 2013 2:20 AM
    I love the fact that EA is going down. May hell be your most enjoyable place,EA.
    Oh and the next time you're. in trouble with sales. and don't know what to release,don't you ever consider releasing a m.f. UNDERGROUND 3.
    Keep doing wrong and be stubborn just like that stupid prick over there at Microsoft is...then you'll see the results . Keep making a mess out of your products and forcing people to buy SEGMENTED games...because ...I'm not sure if you people noticed it it....but this is a hell of a way to go under. So go ahead and screw yourselves -customers will ALWAYS. have the last word - no. customer =no money,got that?
    Keep releasing trash EA, I'll definitely and intentionally(because that's how you do your thing) STAY AWAY. FROM YOUR PRODUCTS. And since I have a deal of influence over my friends,I'll tell them the whole story and make sure they stay away from you as well.
    Hopefully you'll be burning in hell soon.
  • 3 Hide
    Anonymous , April 6, 2013 2:42 AM
    I will not be buying another EA game again other than Need For Speed which are still good fun

    But currently I can't play any of your games because my origin is f**king broken!
  • 4 Hide
    silverblue , April 6, 2013 2:46 AM
    My dislike for EA stems from their half-arsed Saturn games (granted, it was a bitch to code for effectively, but look at Sega's own titles), and their refusal to support the Dreamcast based on the Saturn's failure. A failure that, I'd argue, was partly hastened by their poor titles, though admittedly, mainly by the hands of Bernie Stolar.

    And I still never understood why most of their pre-1994 Megadrive games were in mono, either.
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