It looks like AMD might be releasing its own physics engine, starting with advanced hair rendering.
AMD has announced a new TressFX hair simulation technology. AMD accomplished this in collaboration with Square Enix's studio, Crystal Dynamics. The goal of this is to give the viewers more dynamic hair physics, particularly Lara Croft's hair in the newest Tomb Raider.
The technology would be exclusive to AMD Radeon DirectX 11 graphics cards, and only those that fall under the Gaming Evolved promotion.
TressFX will provide realism to hair rendering in ways that otherwise can only be done with CGI or pre-rendered scenes. The trick to this is DirectCompute, allowing much better visuals with a minimal impact on CPU performance. The technology is similar to Nvidia's PhysX, making the GPU do the computations rather than the CPU. Need a teaser? See below!
For more info, check out AMD's blog.