Intel Announces 'Iris' as Top Tier Graphics for Haswell
Intel has its eye on better graphics performance for Haswell.

It's no secret that Intel's been working on its graphics technology for its upcoming Haswell generation of Core processors. As expected in each subsequent iteration, the graphics that will ship with Haswell will be faster and more efficient. Intel, however, isn't satisfied with just HD Graphics. Today, Intel is announcing a brand new trademark for its faster offerings which it calls Iris Graphics.
"Today we unveil the awesome capabilities of Intel Iris graphics, which will be available on select SKUs of our highly-anticipated 4th Gen Intel Core processor family," Intel declared. "With up to a 2X 3D performance improvementover today’s fastest mobile Intel HD Graphics solutions, Intel Iris graphics brings next-generation mobile computing devices to life with a built-in, eye-popping visual experience – no extra graphics card required."
Intel boasts that Iris Graphics will be most appreciated in notebooks and all-in-one computers, especially when compared to existing offerings running the company's 3rd-gen Core processors. Intel notes the following performance gains from generation to generation:
2X 3D performance increase over Intel HD Graphics for the high performing U-series processors designed specifically for Ultrabooks, with Intel Iris graphics.
2X 3D performance increase for Mobile H-series processors (designed for more robust notebook PCs) compared to Intel HD Graphics with Intel Iris Pro graphics and High Speed Memory (eDRAM)
3X 3D performance increase for desktop R-series processors with Intel Iris Pro graphics and High Speed Memory (eDRAM)

Iris Graphics isn't a replacement for HD Graphics, but rather the two brands will co-exist -- or rather, three brands; in addition to Iris Graphics, there will also be Iris Pro graphics, which will represent the very top tier internally known as GT3e.
Stay tuned for more details about Iris Graphics and Haswell.
Looks like intel is becoming more competitive in integrated graphics, this isn't good news for AMD.
seems like a cheap excuse for OEMs to cut costs, and just put the intel BGA into their machines and sell it as is. Intel is just trying to cut out Nvidia and AMD -_-
Seriously, can it? I'd like to know.
Why are they pairing high tier CPU with a decently good IGP, when few will use it anyway.
Why not pair the decently good IGP with Pentium/Celeron or Core i3.
Why are they pairing high tier CPU with a decently good IGP, when few will use it anyway.
Why not pair the decently good IGP with Pentium/Celeron or Core i3.
Because they want you to buy high-end to make business. It's like there isn't a Celeron with an unlocked multiplier, for example. They did that once with the E6500K a few years ago and with the success, they decided to limit the unlocked multiplier to high-end models like they used to (e.g the Pentium Extreme Edition 955). Nowadays we only have the 3570/3770/3930 that are over $200 and the Extreme Edition models that are unlocked which is really sad for us.
Before this, despite inferior CPU performance, AMD could at least boast their iGPU was better, and CPUs were fast enough. But, now, AMD simply can't compete. Intel is using lithography that is so much finer then the 32nm that AMD is using, transistors are cheap for them, and for AMD to match the performance, the processor die would be too big. With all that fab space underutilized, Intel had to find something to do with it, and AMD is suffering badly from the consequences, while GloBlows pounds sand for oil.
With the terrible beating AMD has suffered in market share already for their mainstream processors, this might lower it even further, putting them in negative market share (they not only don't sell processors, but they find themselves obligated to buy them from Intel, due to some weird Apple-Hippie vibe Steve Jobs' ghost is putting out).
It might make more sense for AMD to just get out of the mainstream market with their inferior designs, and just stop the losses there. BD/PD just can't do it. Maybe take one more stab with Steamroller, and then just give up if it continues to lag so badly. When you're in 2013, and you can't match the per thread performance of a 2006 Intel chip, you're clearly not competitive.
Spend the resources on Jaguar, which is very good, and will be wildly successful like Bobcat, and new ARM processors, and discontinue failed lines of hardware that simply don't measure up. Just like Intel did with Pentium 4. It was a bad product, so they went with their other line, and added the stuff that worked well in it. It's time for AMD to accept runthood with a smile, and stop deluding themselves to think they can really compete with Intel in performance. On anything.
Before this, despite inferior CPU performance, AMD could at least boast their iGPU was better, and CPUs were fast enough. But, now, AMD simply can't compete. Intel is using lithography that is so much finer then the 32nm that AMD is using, transistors are cheap for them, and for AMD to match the performance, the processor die would be too big. With all that fab space underutilized, Intel had to find something to do with it, and AMD is suffering badly from the consequences, while GloBlows pounds sand for oil.
With the terrible beating AMD has suffered in market share already for their mainstream processors, this might lower it even further, putting them in negative market share (they not only don't sell processors, but they find themselves obligated to buy them from Intel, due to some weird Apple-Hippie vibe Steve Jobs' ghost is putting out).
It might make more sense for AMD to just get out of the mainstream market with their inferior designs, and just stop the losses there. BD/PD just can't do it. Maybe take one more stab with Steamroller, and then just give up if it continues to lag so badly. When you're in 2013, and you can't match the per thread performance of a 2006 Intel chip, you're clearly not competitive.
Spend the resources on Jaguar, which is very good, and will be wildly successful like Bobcat, and new ARM processors, and discontinue failed lines of hardware that simply don't measure up. Just like Intel did with Pentium 4. It was a bad product, so they went with their other line, and added the stuff that worked well in it. It's time for AMD to accept runthood with a smile, and stop deluding themselves to think they can really compete with Intel in performance. On anything.
1) GT3/GT3e is going to be very expensive relative to a APU to achieve about the same theoretical performance as the top end HD7660D
2) 1300mhz core clocks on the iGPU to achieve performance, thats a near 50% clock bump.
3) Richland Desktop is around 20-40% faster than Trinity on the iGPU side on a mere 44mhz bump and mobile Richland has touted 50-60% graphics improvement. Trinity is over a year old but AMD timed Richland to nullify Haswells effect. On price to performance Richland will be much faster in gaming on integrated solutions.
4) Kaveri based on Steamroller core architecture along with unified memory space and on die GDDR5 will take AMD's APU's to a completely new level. This factoring in AMD's drive to HSA will also yield HPC gains. Early rumors on Kaveri's graphics performance is probably on or better than a HD7770 which will open the game significantly. With broadwell a no go it will be mid 2015 before intel can address it, and by then excavator is out.