Apple U.S. Smartphone Sales Surpasses 50% For First Time

Apple's U.S. smartphone sales has surpassed 50 percent for the first time in its history predominately thanks to the iPhone 5.

According to data stemming from Kantar Worldpanel ComTech, iOS remains the top selling smartphone platform within America via a 53.3 percent share of the market for the 12 week period ending November 25, 2012. It represents the first time the platform has surpassed 50 percent of the U.S. smartphone market based on sales.

Android sales, meanwhile, decreased by 10.9 percent to 41.9 percent during the same period. Windows followed in a distant third place with a 2.7 percent share of smartphones sold.

Meanwhile, during the 12 weeks ending on October 28, Apple's iOS accounted for a 48.1 percent share of the smartphone market within the United States.

AT&T saw the iPhone 5 contributing towards its top selling smartphone carrier title with 35.4 percent of smartphones sold within the 12 week period. Verizon follows with 31.9 percent of smartphones sold, while Sprint settled for third place with 14.5 percent of sales.

"The iPhone 5 has been successful this period however we also see that Apple’s older models – the iPhone 4S and 4 have also contributed to the growing share of iOS," said Kantar Worldpanel ComTech analyst Mary-Ann Parlato. "This is particularly the case for first-time smartphone iPhone buyers where we see the older models still selling well amongst this group."

Out of the consumers who purchased an iPhone in November, 27 percent upgraded from another smartphone platform. 34 percent upgraded from a previous iPhone, while 40 percent upgraded to their first smartphone.


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    Top Comments
  • Anonymous
    Listen up is 16% in market share worldwide and shrinking! The market has spoken...ANDROID IS SUPERIOR!
  • SAL-e
    LOL, Zack before you publish nonsense like: "Apple U.S. Smartphone Sales Surpasses 50% For First Time" you should check your source.

    Kantar Worldpanel ComTech data is based on representative panel of 20000 consumers. From those only 10% actually bought a phone. [1] The rest of them only expressed intent to buy one. In other words Kantar is trying to predict future sales instead of the actual sales. There are other market studies that are counting actual sales and all of them are in sharp contrast with Kantar's data. Why?! It is difficult to tell and to identify a single factor, but I'm suspecting that iPhone has become generic term for smartphone in USA. As result when you ask someone, who is non-tech, what phone they like to buy they say 'iPhone', but when they actually go to the store to buy one they see better phones from Samsung and after some push by carrier representative they buy different phone.

  • builder4
    "Out of the consumers who purchased an iPhone in November, 27 percent upgraded from another smartphone platform."

    There is a mistake in this sentence, it should read "downgraded".
  • Other Comments
  • clubsaucekiller
    Good to see the free market deciding that the superior device gets superior sales.
  • christarp
    Gotta agree with that dude... Apples not only the king of user interaction anymore, but they're also the king of performance and build quality, a company that can pull off all 3 factors that make a phone great deserve the praise they receive.
  • shmung
    Up until the iphone 5 i would have agreed with apple having a good build quality but ive played with my sisters and it just feels so flimsy might be because im not used to phones being as light as it is though