Apple's U.S. smartphone sales has surpassed 50 percent for the first time in its history predominately thanks to the iPhone 5.
According to data stemming from Kantar Worldpanel ComTech, iOS remains the top selling smartphone platform within America via a 53.3 percent share of the market for the 12 week period ending November 25, 2012. It represents the first time the platform has surpassed 50 percent of the U.S. smartphone market based on sales.
Android sales, meanwhile, decreased by 10.9 percent to 41.9 percent during the same period. Windows followed in a distant third place with a 2.7 percent share of smartphones sold.
Meanwhile, during the 12 weeks ending on October 28, Apple's iOS accounted for a 48.1 percent share of the smartphone market within the United States.
AT&T saw the iPhone 5 contributing towards its top selling smartphone carrier title with 35.4 percent of smartphones sold within the 12 week period. Verizon follows with 31.9 percent of smartphones sold, while Sprint settled for third place with 14.5 percent of sales.
"The iPhone 5 has been successful this period however we also see that Apple’s older models – the iPhone 4S and 4 have also contributed to the growing share of iOS," said Kantar Worldpanel ComTech analyst Mary-Ann Parlato. "This is particularly the case for first-time smartphone iPhone buyers where we see the older models still selling well amongst this group."
Out of the consumers who purchased an iPhone in November, 27 percent upgraded from another smartphone platform. 34 percent upgraded from a previous iPhone, while 40 percent upgraded to their first smartphone.
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Good to see the free market deciding that the superior device gets superior sales.Reply
Gotta agree with that dude... Apples not only the king of user interaction anymore, but they're also the king of performance and build quality, a company that can pull off all 3 factors that make a phone great deserve the praise they receive.Reply
Up until the iphone 5 i would have agreed with apple having a good build quality but ive played with my sisters and it just feels so flimsy might be because im not used to phones being as light as it is thoughReply
"Out of the consumers who purchased an iPhone in November, 27 percent upgraded from another smartphone platform."Reply
There is a mistake in this sentence, it should read "downgraded".
clubsaucekiller 01/09/2013 9:00 AMReply
Good to see the free market deciding that the superior device gets superior sales.
That has got to be the dumbest comment I have seen in awhile. Since when do sales represent quality? National Enquirer sells a lot and yet is nothing but trash.
Zak islam is always good at bringing out the sheep....Reply
bah bah baaaah...
Listen up isheep...apple is 16% in market share worldwide and shrinking! The market has spoken...ANDROID IS SUPERIOR!Reply
memadmaxZak islam is always good at bringing out the sheep....bah bah baaaah...Dirty Deeds, Done With Sheep.....BAAAAAAAAHHHHHHH!!!!!!Reply
Yeah, the U.S....we're talking about a nation whose 12 year old girls think Justin Bieber has talent, all of which probably have iPhones.Reply
I am shocked at how much growth they had given how HORRIBLE of press they got for iPhone5 issues, complaints and the new iOS fiasco and their new "map" app that failed miserably. Its like, backwards of what you would normally expect.Reply