iPhone Demand Slips as Galaxy S3 Interest is "Red Hot"

While Apple's iPhone remains the most coveted smartphone among potential consumers, Samsung is enjoying an "explosive wave of momentum" with its in-demand Galaxy S3.

451 Research's ChangeWave service surveyed more than 4,000 consumers in North America who are looking to buy a smartphone in the next 90 days, with half planning to purchase an iPhone. However, it represents a decrease from 71 percent it boasted during the previous quarter's survey, which was carried out as the iPhone 5 launched. Still, it represents a "solid showing" for Apple.

21 percent of prospective buyers are planning to purchase a Samsung device, representing an increase from 13 percent in September. Out of those planning to buy a Samsung handset within the next 90 days, 69 percent are interested in the Galaxy S3, with 23 percent preferring the Galaxy Note 2 phablet.

"Consumer buying intent for Samsung smartphones has been extraordinary to start the year," said Paul Carton, vice president of research for ChangeWave. "Considering the Galaxy S3 has been out for several months we'd normally expect a slowdown by now — but it's still red hot. We're also seeing strong interest in Samsung's large-screen phone — the Galaxy Note 2. Supersize smart phones are taking the industry by storm in 2013."

ChangeWave also asked current smartphone owners how satisfied they are with their device. Categorized by mobile operating systems, Apple's iOS came out on top with 71 percent of users expressing their satisfaction with the iPhone's OS.

Surprisingly, Windows Phone followed in second spot with 53 percent of users stating that they're satisfied with the platform, while Google's Android came in third with 48 percent of users; fourth-placed RIM settled for 26 percent.

Samsung's Galaxy S3 has sold over 41 million units in seven months, while the Galaxy Note 2 sold upwards of 5 million units during its first two months of availability. Samsung expects a record profit of $8.3 billion during 2012's fourth-quarter.

As for Apple, it's not such a bright outlook. As well as reports suggesting that it cut the iPhone 5's production by half, the company recently experienced its largest stock decrease in 11 months.


Contact Us for News Tips, Corrections and Feedback

Create a new thread in the US News comments forum about this subject
This thread is closed for comments
Comment from the forums
    Your comment
    Top Comments
  • siddallj
    Gotta admit changing from Iphone to S3 was the best move ever. Android is so much better for me.
    Live data updates in Widgets, better notification system.
    Totally allows you to set up your phone how you want.
  • icemunk
    Android is open and inclusive, Apple is closed and restrictive; it was just a matter of time.
  • gclambert
    As it should be.
  • Other Comments
  • bluekoala
    This looks about right.
    Now it's just a matter of time before the android synergy kicks in.
    Too bad for Apple; seems the iPhone 5 wasn't as perfect as it should have been.
  • gclambert
    As it should be.
  • vaughn2k
    Let's see what happens next quarter...