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Samsung Slapped With Fine for Bad Marketing Tactic

It's been months since Samsung made the news for allegedly paying for negative comments about its competitors, but official investigations take time to run their course. As such, Samsung is only now facing the consequences of its actions. Taiwan's Fair Trade Commission has just levied a fine against the South Korean company for the 'astroturfing' campaign.

According to the Associated Press, Samsung has been handed a fine amounting to $340,000, while two Taiwanese trading companies that played a part in running the campaign also received fines. Back in April, it was alleged that Samsung's marketing division had hired students to post negative comments about the HTC One on a number of tech/gadget websites that linked to favorable benchmark results for the HTC One. At the time Samsung said that "future marketing work would be more in line with its company philosophy of transparency and honesty."

Though Samsung hasn't offered any official comment on the fine, the company hit the headlines this past summer when HTC publicly brought up the astroturfing incident. Samsung and HTC traded barbs following a UK awards show when HTC rubbed its winning Hottest Phone of 2013 (for the HTC One) in Samsung's face (via Twitter, of course). Samsung shot back that it had won three awards; HTC responded with a reference to paid reviews. HTC hasn't yet commented on the fines levied against Samsung (we'll keep an eye on their Twitter accounts, though).

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  • scannall
    $340,000.00 fine? Barely noticeable, and they got their money's worth out of it. It's not at all surprising though. Dishonest, unethical and shady are probably the nicest things you can say about them.
    Reply
  • steved54321
    That's just dirty, but we all live in a dirty world...
    Reply
  • refillable
    AMD had been doing these practices against intel and nvidia on utube do they get fined.
    Reply
  • Fabel
    X had been doing these practices against Y on Z do they get fined.

    Replace X Y Z. If you present no evidence...you are not better.
    Reply
  • sp00
    That is dirty and I don't support that!
    Reply
  • happyballz
    I liked Samsung products but every year they are continually trying to screw their customers more and more... especially the people who like to tinker and mod the OS on the phone. However this time they implemented, "region locking" that makes your phone unable to function in other countries with other SIM cards from other providers.

    And don't even buy into their "activate once with "local" SIM card and then use anywhere BS" ... there are numerous people reporting this to be a lie.
    Reply
  • Lachezar Tsochev
    You actually do support that by buying a Samsung product. Just saying.
    Reply
  • Lachezar Tsochev
    And the guy saying that AMD is doing the same is a complete douche, no excuses. It was Intel paying workshops not to use AMD products. And now Nvidia is doing the same with their battlebox forcing manufacturers not to use AMD for exclusivity. Foul language not necessary.
    Reply
  • littleleo
    That fine is a joke they probably spend more in a day on TP. Looks more like a win for Samsung then a punishment.
    Reply
  • Portser
    I actually think refillable might be getting paid by nVidia. Or be trying to get them to pay him.
    Reply