Xiaomi To Launch $100 Android Tablet With iPad Mini-Like Performance

Xiaomi recently became the third largest smartphone manufacturer in the world, and it now has plans for global expansion. One way the company plans to achieve global popularity is through low-priced devices that perform very well. As such, Xiaomi is reportedly working on a 9.2" tablet that is said to have performance that's akin to Apple's iPad Mini, yet costs only $100.

The company intends to use the Snapdragon 410 SoC, which got a significant boost in performance thanks to the switch to ARMv8 architecture and the new Cortex A53 core design. The chip will also come with an Adreno 306, which has also improved over the Adreno 305 in the Snapdragon 400. Although the GPU is not a high-end one, it will only have to support a 720p resolution. That actually seems like a reasonable compromise given the low price.

The device will also have 1 GB of RAM and 8 GB of storage, which isn't too much, but it's what we currently get on devices such as the $180 Moto G, which is considered to have a good value for the price. In fact, with the larger screen and faster processor, all for a significantly lower price, the Xiaomi tablet looks to offer even bigger bang for your buck than the Moto G. Of course, one is a phone and the other is a tablet, but the type of components both are using is essentially the same.

Xiaomi is already highly successful in China, has aggressively entered the Indian market, and is now expanding in regions such as Russia, Brazil and other parts of South America. These are markets that are ripe for the picking by low-cost $100 smartphones or tablets that perform very well. Most of the customers buying such products are not going to care about all the bells and whistles, as long the devices are reliable and "just work."

As an already-large smartphone maker, and with the ability to make quality low-cost products, Xiaomi represents a threat to Apple, but more so to Samsung, which has already seen a significant decline in sales and an even sharper decline in profits. Those profits were probably lost through a combination of expensive yet ineffective marketing campaigns and fierce competition from lesser known brands that undercut the company significantly on prices.

Some developed markets, where customers tend to buy from known brands, will be difficult for Xiaomi to access, but the highest sales growth happens in emerging markets these days. Thus, Xiaomi's success could increase over the next few years if the company sticks to the same low-cost/high-value strategy, while also strengthening its brand globally.

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Lucian Armasu
Lucian Armasu is a Contributing Writer for Tom's Hardware US. He covers software news and the issues surrounding privacy and security.
  • Gazabi
    I guess you could say it was an apples to apples comparison.
  • InvalidError
    I would like to see what they could do if they aimed for the $200 instead of $100. There are far too many 720-800p tablets all over the $50 to $250 range out there already; I would like to see someone bring 1080-1200p down into that price range to fill the shoes left behind by the N7-2013.
  • alextheblue
    It might be great for $100 but the comparison to an iPad mini (or really any similar-size Android tablet in the $200+ price range) is just downright silly. I don't care for iPads but the comparison to an iPad mini is just terrible. Definitely not worth a news article to crow about it.

    It's a cheap low-end tablet with low-end specs. I mean serious, Adreno 306? Wow that's really going to take on the G6430. At least the inferior low-resolution display should boost framerates. Speaking of display quality, build quality is guaranteed to be similar to other low-end devices.
  • ichihaifu
    The article image is misleading, Mi 4 is not the device which this article is about, Mi 4 will be their new flagship smartphone model which has already been out for some time, although only in western continents. That model is in price range of 350$-400$.
  • ET3D
    alextheblue, agreed. That comparison is silly.

    InvalidError, there are Chinese tablets with pretty good specs for $200. 8" tablets with retina (2048x1536) displays, 2GB RAM, RK3288 (Cortex A17, Mali T764), such as the FNF ifive mini4 and Pipo P8. They unfortunately suffer from the usual lack of quality control of such brands. Would be nice if a company which actually cares to release something nice and finished and with some real support released something like that.
  • Marius_Bota
    Felicit?ri Arma?u c? ai ajuns atât de sus. Mai este un cona?ional la Anandtech - Frumu?anu. Foarte frumos!
  • ZolaIII
    S400 is really bad on CPU and GPU side. It also have compatibility issues with AA32 code as used A53 is r0.0 that have those problems. S615 is not struck by this as used A53 rev is 1.0 with fixed compatibility problem, still GPU is not so good on it & it's stupid little little CPU config. Booth SoCs are not competitive to concurrently ones from MTK (I don't know what Marvell used but old LE Vivante GPU can't be good).
    I do recommend you to skip the product's based on those Qualcomm SoCs.

    A source for mentioned CPU info & comparation:
    With a lolli the CPU performance is 5-10% up.
    For GPU performance comparison you can use GFX bench results or this table as a reference expectations one:

    It's time to strike back they co founder's that are trying to sell you defective uncompetitive devices.
  • kenjitamura
    I'd be more enthused if this weren't a chinese android device company. The Android OS sees rapid development and improvements on the software side and most of the time Chinese devices stop producing their own device specific ROM's after just a few months and never release the source code. The GPL doesn't have any power in China so while they are breaking the law there's nothing that can be done to make them comply. People that buy these devices from China will find themselves with outdated proprietary ROM's and no option to use alternatives like Cyanogenmod or AOKP because of the lack of source code.
  • Orionds
    I like the Xiaomi name which means quality and the 9.2-inch size. But, the 720p output is a no-no.

    Chinese tablets have already risen and, locally, we can buy 7-inch tablets with 1080p output, 1Gb ram, 16Gb storage, quad-core cpu for $70 to $80. Though less famous than Xiaomi, these other Chinese brands have already built a reputation for good quality and performance.

    Xiaomi should reconsider and produce the same size with 1080p output, quad-core at, let's say, $110 to $120.