AMD: It Won't Be About 'AMD vs. Intel' Anymore

So Intel won... for good.

We are rolling over, because we are dead.

And in later news Intel raises the cpu prices by 200% over a 3 year period and Ivy bridge is delayed 5 years and after that its 33mhz increases for 1000$ each!

Yeah, it'll be Intel vs. Intel lol.

Time to Intel chips price Skyrocket

I know Intel is top dog, but still, if they are this far behind Intel, how are they going to compete with anybody else?

Imagine how much better ATI would be doing if it didn't have to prop up AMD.

Good plan. I think coming to this realization is healthy for AMD. I love AMD but with the current line of Intel processors, there is just no compelling reason to buy AMD over Intel.

Hopefully this new strategy will help them become a leader with a different focus. I almost got a job with AMD a few years back, glad I didn't now since they just laid off 1,400 people ... ouch!

Sad.

I think its now intel vs ARM in mobile and server segment(in future) vs amd in mobile segment (in desktop segment amd is 2 step behind intel). I am waiting to upgrade my phenom ii x4 955 to any future amd good gaming cpu(if it is a proper replacement for current phenom ii)

That means Ivy Bridge will now be twice as expensive.

The spokesman can call it whatever he likes. It´s a virtual capitulation. Let´s throw some prices for AMD shares. I´ll start: 30 cents.

Epic I think. I had only AMD processors and I liked it for their prices tolerance all my life.
I think Intel may increase their prices without AMD rivalry. These news is very bad for usual customers I think...

monopoly is never a good thing

sounds like amd threw in the towel in desktop x86 sector.
amd's moving on to untapped mobile sector is a good move. they succeeded in taking away some shares with their mobile llano and bobcat apus. they have a strong gpu division and an adequate cpu - their combined effort might result in cheaper and better laptops.
if nvidia successfully debuts their project denver, 64 bit arm cpu running windows 8, the cpu sector will turn into a three way competition with intel vs amd vs nvidia. amd also has a better chance to build a good and competitive arm apu. the future looks interesting.
best of luck amd.

What AMD should do is to not blindly follow neither Intel as they have been doing nor nVidia as it seem they will be doing but form their own unique platform. And here AMD is in a good position, they have an x86 license, they should use it to make ARM processors that can run legacy x86 code and combine that with their own take of a GPU into an SoC if they so desire. That will be a unique product.
And a product there will be a huge demand for when Microsoft finally release Windows for ARM since the only drawback of that platform would be lack of x86 legacy app compatibility. A processor that combine true ARM cores with a dedicated x86 recoder co-processor could be a game changer for AMD and will likely win them huge marketshares, if not even overtake Intel flat out.

Well, at least we have the great moments to remember. I am thankful that AMD just existed, managed to pull off the Athlon XP and X2 series. But this is just a small period of time. Hopefully when Intel transitions to graphene, or maybe optical/quantum computer, another AMD will emerge.

Basically what i get from this is: Were going to continue doing what we've always been doing but we dont care if our chip wins 3 of 7 benchmarks (or whatever) against this intel chip and 2 of 7 against that chip. By saying that their focus is shifting, they aren't losing any competitions. I do believe that the shift to smart phone type devices is a smart one but the profit margins of the X86 chips (especially the opteron lines) is what will keep the company afloat.

Im sure we will hear of more delays now. Plus, price increase.

AMD can still compete in mid-level with the right price, i hope they don't exit the market completely.

Also, ..... why the hell entering the DRAM market at all?

>>>> This Cant be Good

Stop comparing us with Intel!
The fact we do x86 chips and Intel does x86 chips doesn't mean you should go out and compare the products.
Especially when our products are slower and less efficient!

And hey, please don't compare us to ARM either, because that'd be just as embarrassing,

If they get a foothold in another market, the tablet/smartphone market, it will increase their ability to compete with Intel in the desktop segment, as they will have much more capital to invest into R&D to create better solutions, in addition to furthering their experience with creating more efficient processors that can do more work per cycle (where AMD used to beat Intel into the ground).

I wish they would start moving into RISC processing in general, instead of beating the dead x86 horse any longer. As they said in Hackers in 1994, "RISC architecture is gonna change everything." AMD as a company already has experience with creating RISC processors from the late 80's, which is obviously not relevant now, but shows that they do know how to make something other than x86 already.

umm we kinda need more competitor not less AMD .....

vive le ARM then i guess

what a sad day for AMD. They have Intel in the extreme markets and putting all their efforts towards getting stuff small enough to battle ARM. And then you have ARM moving towards being big enough to move into the classic desktop and laptop markets.
On the graphics end we have Intel with the HD2000 and HD3000 graphics which is more than enough power for the average home user (and even the light gamer... using the term gamer loosely of course). Then we have nVidia which holds all the really neat technology like Physx and CUDA, and finally making a major effort towards power effeciency for their future lineup (which has been AMD's major advantage other than cost and a more effective duel card solution). AMD is not out of the GPU game yet, but it is looking a lot like their CPU market about 3-4 years ago.
I think what they ought to look into is becoming like IBM. Become all about servers, server architecture, and patent everything under the sun in order to lease the patents to other companies.
My bet is that they will not leave the high end CPU market entirely. In fact I would bet that Intel will prop them up before wiping them out entirely, otherwise Intel would be a monopoly, and would rather not deal with the headaches involved there.

RIP AMD.

Without competition there will no profit for customers! What shall we do if nice i7-3770k will cost 500 bucks not 300 like i7-2600k now??? I dont know/ If Intel will increase their prices it will be very very bad for us. I don't want to pay more for the same.

Why do so many people sound like complete retards. The biggest issue for ANY company is finding the point of sale for their product. This is the level that they 'can' charge that we the customers can afford/will pay. If like many comments have mentioned that Intel suddenly raised prices due to a 'lack of competition' I would not be paying £1000 for a mid range CPU, would you? For years the budget segment has been sub £75, Low-Mid £75-£100, Mid-High £100-£200 and High-Extreme £200+ and this is still true today and AMD hasn't been competition now for over 3 years.

I think praise should be heaped on Intel because they are pushing technology advancements while not having a serious competitor and still keeping their CPUs within established price brackets and lowering power requirements.

Also... Competition doesn't always mean better prices for us customers. Competition between ATi and nVidia for the GPU market is arguably at it's peak and yet for high-end GPUs you are looking at £400+ and more for the Extreme models. This is higher than GPUs have ever been valued at.

Bring back Cyrix!