Apple U.S. Smartphone Sales Surpasses 50% For First Time
Android sales share dropped by 10.9 percent to 41.9 percent.
Apple's U.S. smartphone sales has surpassed 50 percent for the first time in its history predominately thanks to the iPhone 5.
According to data stemming from Kantar Worldpanel ComTech, iOS remains the top selling smartphone platform within America via a 53.3 percent share of the market for the 12 week period ending November 25, 2012. It represents the first time the platform has surpassed 50 percent of the U.S. smartphone market based on sales.
Android sales, meanwhile, decreased by 10.9 percent to 41.9 percent during the same period. Windows followed in a distant third place with a 2.7 percent share of smartphones sold.
Meanwhile, during the 12 weeks ending on October 28, Apple's iOS accounted for a 48.1 percent share of the smartphone market within the United States.
AT&T saw the iPhone 5 contributing towards its top selling smartphone carrier title with 35.4 percent of smartphones sold within the 12 week period. Verizon follows with 31.9 percent of smartphones sold, while Sprint settled for third place with 14.5 percent of sales.
"The iPhone 5 has been successful this period however we also see that Apple’s older models – the iPhone 4S and 4 have also contributed to the growing share of iOS," said Kantar Worldpanel ComTech analyst Mary-Ann Parlato. "This is particularly the case for first-time smartphone iPhone buyers where we see the older models still selling well amongst this group."
Out of the consumers who purchased an iPhone in November, 27 percent upgraded from another smartphone platform. 34 percent upgraded from a previous iPhone, while 40 percent upgraded to their first smartphone.
Kantar Worldpanel ComTech data is based on representative panel of 20000 consumers. From those only 10% actually bought a phone. [1] The rest of them only expressed intent to buy one. In other words Kantar is trying to predict future sales instead of the actual sales. There are other market studies that are counting actual sales and all of them are in sharp contrast with Kantar's data. Why?! It is difficult to tell and to identify a single factor, but I'm suspecting that iPhone has become generic term for smartphone in USA. As result when you ask someone, who is non-tech, what phone they like to buy they say 'iPhone', but when they actually go to the store to buy one they see better phones from Samsung and after some push by carrier representative they buy different phone.
[1] http://www.businessinsider.com/apples-smartphone-market-share-2013-1
There is a mistake in this sentence, it should read "downgraded".
There is a mistake in this sentence, it should read "downgraded".
clubsaucekiller 01/09/2013 9:00 AM
Hide
-1+
Good to see the free market deciding that the superior device gets superior sales.
That has got to be the dumbest comment I have seen in awhile. Since when do sales represent quality? National Enquirer sells a lot and yet is nothing but trash.
bah bah baaaah...
Dirty Deeds, Done With Sheep.....BAAAAAAAAHHHHHHH!!!!!!
Kantar Worldpanel ComTech data is based on representative panel of 20000 consumers. From those only 10% actually bought a phone. [1] The rest of them only expressed intent to buy one. In other words Kantar is trying to predict future sales instead of the actual sales. There are other market studies that are counting actual sales and all of them are in sharp contrast with Kantar's data. Why?! It is difficult to tell and to identify a single factor, but I'm suspecting that iPhone has become generic term for smartphone in USA. As result when you ask someone, who is non-tech, what phone they like to buy they say 'iPhone', but when they actually go to the store to buy one they see better phones from Samsung and after some push by carrier representative they buy different phone.
[1] http://www.businessinsider.com/apples-smartphone-market-share-2013-1
Also, the math in the article doesnt add up from the previous quarter.
Sales ending in Oct had iPhone at 48.1%, and Droid dropped 10.9% from previous quarter, which means it was at 52.8%.
iPhone share of 48.1% + Droid share of 52.8% = 100.9%? This ignores the windows phone market and any other OS too.
He didn't say that sales represent quality. He just said that it's good to see sales are matching the quality. Your comment was probably the dumbest comment i've seen in a while.
Edit: to all the haters, I don't actually own any Apple products. Windows for PC and Android for phone. But idiots have to be straightened out every now and then, no matter which camp they come from.
You mean, iPhone is only 50% good? You nailed that one.
You're joking right? What "Free Market"?
Apple tends to win most of its cases within the USA and lose most of them outside the USA. Why is that I wonder?
Why is it that Government agencies are switching all of their staff to Apple devices rather than Dell, HP or Blackberry?
Protectionism. Apple is about protectionism and succeeds predominantly due to protectionism found in the concept of "Intellectual Property" enforced by the State.
There is nothing "free" about the American Crony Capitalist system.
And what about the people who were already using an iOS device and updated to iPhone 5? That's not market share growth.