Sign in with
Sign up | Sign in

Apple U.S. Smartphone Sales Surpasses 50% For First Time

By - Source: Kantar Worldpanel | B 31 comments

Android sales share dropped by 10.9 percent to 41.9 percent.

Apple's U.S. smartphone sales has surpassed 50 percent for the first time in its history predominately thanks to the iPhone 5.

According to data stemming from Kantar Worldpanel ComTech, iOS remains the top selling smartphone platform within America via a 53.3 percent share of the market for the 12 week period ending November 25, 2012. It represents the first time the platform has surpassed 50 percent of the U.S. smartphone market based on sales.

Android sales, meanwhile, decreased by 10.9 percent to 41.9 percent during the same period. Windows followed in a distant third place with a 2.7 percent share of smartphones sold.

Meanwhile, during the 12 weeks ending on October 28, Apple's iOS accounted for a 48.1 percent share of the smartphone market within the United States.

AT&T saw the iPhone 5 contributing towards its top selling smartphone carrier title with 35.4 percent of smartphones sold within the 12 week period. Verizon follows with 31.9 percent of smartphones sold, while Sprint settled for third place with 14.5 percent of sales.

"The iPhone 5 has been successful this period however we also see that Apple’s older models – the iPhone 4S and 4 have also contributed to the growing share of iOS," said Kantar Worldpanel ComTech analyst Mary-Ann Parlato. "This is particularly the case for first-time smartphone iPhone buyers where we see the older models still selling well amongst this group."

Out of the consumers who purchased an iPhone in November, 27 percent upgraded from another smartphone platform. 34 percent upgraded from a previous iPhone, while 40 percent upgraded to their first smartphone.

 

Contact Us for News Tips, Corrections and Feedback

Display 31 Comments.
This thread is closed for comments
Top Comments
  • 19 Hide
    Anonymous , January 9, 2013 6:23 AM
    Listen up isheep...apple is 16% in market share worldwide and shrinking! The market has spoken...ANDROID IS SUPERIOR!
  • 18 Hide
    SAL-e , January 9, 2013 6:54 AM
    LOL, Zack before you publish nonsense like: "Apple U.S. Smartphone Sales Surpasses 50% For First Time" you should check your source.

    Kantar Worldpanel ComTech data is based on representative panel of 20000 consumers. From those only 10% actually bought a phone. [1] The rest of them only expressed intent to buy one. In other words Kantar is trying to predict future sales instead of the actual sales. There are other market studies that are counting actual sales and all of them are in sharp contrast with Kantar's data. Why?! It is difficult to tell and to identify a single factor, but I'm suspecting that iPhone has become generic term for smartphone in USA. As result when you ask someone, who is non-tech, what phone they like to buy they say 'iPhone', but when they actually go to the store to buy one they see better phones from Samsung and after some push by carrier representative they buy different phone.

    [1] http://www.businessinsider.com/apples-smartphone-market-share-2013-1
  • 16 Hide
    builder4 , January 9, 2013 6:18 AM
    "Out of the consumers who purchased an iPhone in November, 27 percent upgraded from another smartphone platform."

    There is a mistake in this sentence, it should read "downgraded".
Other Comments
  • 7 Hide
    shmung , January 9, 2013 6:13 AM
    Up until the iphone 5 i would have agreed with apple having a good build quality but ive played with my sisters and it just feels so flimsy might be because im not used to phones being as light as it is though
  • 16 Hide
    builder4 , January 9, 2013 6:18 AM
    "Out of the consumers who purchased an iPhone in November, 27 percent upgraded from another smartphone platform."

    There is a mistake in this sentence, it should read "downgraded".
  • 13 Hide
    Anonymous , January 9, 2013 6:22 AM

    clubsaucekiller 01/09/2013 9:00 AM
    Hide
    -1+

    Good to see the free market deciding that the superior device gets superior sales.

    That has got to be the dumbest comment I have seen in awhile. Since when do sales represent quality? National Enquirer sells a lot and yet is nothing but trash.
  • 8 Hide
    memadmax , January 9, 2013 6:23 AM
    Zak islam is always good at bringing out the sheep....

    bah bah baaaah...
  • 19 Hide
    Anonymous , January 9, 2013 6:23 AM
    Listen up isheep...apple is 16% in market share worldwide and shrinking! The market has spoken...ANDROID IS SUPERIOR!
  • 3 Hide
    JOSHSKORN , January 9, 2013 6:44 AM
    memadmaxZak islam is always good at bringing out the sheep....bah bah baaaah...

    Dirty Deeds, Done With Sheep.....BAAAAAAAAHHHHHHH!!!!!!
  • 13 Hide
    JOSHSKORN , January 9, 2013 6:46 AM
    Yeah, the U.S....we're talking about a nation whose 12 year old girls think Justin Bieber has talent, all of which probably have iPhones.
  • 5 Hide
    therabiddeer , January 9, 2013 6:52 AM
    I am shocked at how much growth they had given how HORRIBLE of press they got for iPhone5 issues, complaints and the new iOS fiasco and their new "map" app that failed miserably. Its like, backwards of what you would normally expect.
  • 18 Hide
    SAL-e , January 9, 2013 6:54 AM
    LOL, Zack before you publish nonsense like: "Apple U.S. Smartphone Sales Surpasses 50% For First Time" you should check your source.

    Kantar Worldpanel ComTech data is based on representative panel of 20000 consumers. From those only 10% actually bought a phone. [1] The rest of them only expressed intent to buy one. In other words Kantar is trying to predict future sales instead of the actual sales. There are other market studies that are counting actual sales and all of them are in sharp contrast with Kantar's data. Why?! It is difficult to tell and to identify a single factor, but I'm suspecting that iPhone has become generic term for smartphone in USA. As result when you ask someone, who is non-tech, what phone they like to buy they say 'iPhone', but when they actually go to the store to buy one they see better phones from Samsung and after some push by carrier representative they buy different phone.

    [1] http://www.businessinsider.com/apples-smartphone-market-share-2013-1
  • 6 Hide
    therabiddeer , January 9, 2013 7:14 AM
    That makes a bit more sense SAL-e
    Also, the math in the article doesnt add up from the previous quarter.
    Sales ending in Oct had iPhone at 48.1%, and Droid dropped 10.9% from previous quarter, which means it was at 52.8%.
    iPhone share of 48.1% + Droid share of 52.8% = 100.9%? This ignores the windows phone market and any other OS too.
  • -5 Hide
    marcolorenzo , January 9, 2013 7:18 AM
    ClubbySauceOnRyeclubsaucekiller 01/09/2013 9:00 AMHide-1+Good to see the free market deciding that the superior device gets superior sales.That has got to be the dumbest comment I have seen in awhile. Since when do sales represent quality? National Enquirer sells a lot and yet is nothing but trash.


    He didn't say that sales represent quality. He just said that it's good to see sales are matching the quality. Your comment was probably the dumbest comment i've seen in a while.

    Edit: to all the haters, I don't actually own any Apple products. Windows for PC and Android for phone. But idiots have to be straightened out every now and then, no matter which camp they come from.
  • -4 Hide
    Soda-88 , January 9, 2013 9:54 AM
    Disregarding the question which platform is better, it's good to see that US citizens are supporting their economy at least. Personally, I wouldn't buy an Apple product.
  • 1 Hide
    house70 , January 9, 2013 10:38 AM
    marcolorenzoHe didn't say that sales represent quality. He just said that it's good to see sales are matching the quality. Your comment was probably the dumbest comment i've seen in a while.

    You mean, iPhone is only 50% good? You nailed that one.
  • 2 Hide
    ElMoIsEviL , January 9, 2013 11:30 AM
    "Good to see the free market deciding that the superior device gets superior sales."

    You're joking right? What "Free Market"?

    Apple tends to win most of its cases within the USA and lose most of them outside the USA. Why is that I wonder?

    Why is it that Government agencies are switching all of their staff to Apple devices rather than Dell, HP or Blackberry?

    Protectionism. Apple is about protectionism and succeeds predominantly due to protectionism found in the concept of "Intellectual Property" enforced by the State.

    There is nothing "free" about the American Crony Capitalist system.
  • 5 Hide
    teh_chem , January 9, 2013 11:38 AM
    Not this same story around poor measurements and representation of numbers... Apple's iOS in phone market share is just a hair under 20%. It is nowhere near 50%. New handset sales does not mean phone market share, and choosing a sales window that overlaps with new hardware debut (iPhone 5) is even more absurd to represent actual market share.

    And what about the people who were already using an iOS device and updated to iPhone 5? That's not market share growth.
  • 1 Hide
    TunaSoda , January 9, 2013 11:53 AM
    That's quite a lot of crappy batteries! :D 
  • 4 Hide
    catfishtx , January 9, 2013 12:49 PM
    Well, although I contributed to this number somewhat, I had zero overall effect. My 12-yr. old daughter received an iPhone 4 for Christmas (Her first phone) while her 17-yr. sister went from an iPhone 4 to a Samsung Note 2. BTW, the 17-yr. old says the Note 2 is a much better device overall and Android is almost there in terms of being as polished as iOS but it blows it away in the customization dept. So I added an iOS user and converted an iOS user to an Android user.
  • 2 Hide
    hate machine , January 9, 2013 12:59 PM
    Saw Kantar... immediately laughed at this "Report". These guys are big shareholders of Apple and even though their reports greatly contrast with Comscore they still send em out in hopes of trying to push the stock up.
Display more comments