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UK's Superdrug to Get Free WiFi in Stores

By - Source: IDG | B 9 comments

Superdrug teams up with The Cloud.

UK beauty and health store Superdrug has announced that it is rolling out Wi-Fi to its stores. The internet access aims to get customers browsing, learning about its products and accessing online reviews and social media while in store.

"We know how trend-conscious our customers are and free WiFi will allow them to go online to gain instant inspiration. The new technology will add an extra element of interaction and fun for our customers," said Matt Walburn, marketing director at Superdrug.

Of course, nothing in life is free, and Superdrug is getting something out of this deal too. According to IDG, the company will gather anonymized data on users' browsing habits. This data will be used to improve Superdrugs targeted ads. Pocket-lint cites Superdrug as saying 79.5 per cent of mobile consumers are influenced by the availability of in-store WiFi when it comes to deciding where to shop.

The WiFi will be provided by The Cloud, which is owned by Sky parent company BSkyB. BSkyB made the move to purchase The Cloud, a UK-based WiFi hotspot network comprised of 5,000 hotspots, in 2011. The company paid £50 million for The Cloud.

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  • 3 Hide
    fuzzion , March 21, 2013 3:16 AM
    Just give me my slo-mo drug
  • 0 Hide
    JackFrost860 , March 21, 2013 4:33 AM
    How can one company (or any company) own the cloud?
  • 1 Hide
    Dupontrocks11 , March 21, 2013 4:38 AM
    I am slightly disappointed that this article wasnt about a new recreational drug that improves the user's signal reception... I would buy that...
  • 2 Hide
    assasin32 , March 21, 2013 5:01 AM
    fuzzionJust give me my slo-mo drug


    Crime, possession and use of controlled substances. Sentence, two years iso-cubes.
  • 0 Hide
    ojas , March 21, 2013 5:54 AM
    JackFrost860How can one company (or any company) own the cloud?

    The cloud of smoke from all that burning weed!
  • 1 Hide
    Non-Euclidean , March 21, 2013 8:01 AM
    assasin32Crime, possession and use of controlled substances. Sentence, two years iso-cubes.


    Nah, 2 years forced usage of a Surface RT as you only computing device.
  • 1 Hide
    blackmancer , March 21, 2013 5:14 PM
    now thats a wifihigh!
  • 0 Hide
    madjimms , March 21, 2013 10:44 PM
    I'm making my own clouds.
  • 0 Hide
    dennymickelson , March 27, 2013 10:01 PM
    I m not agree with this free store .