It's that time of year and it seems even Apple is looking to spread the holiday cheer. The Cupertino-based company released its holiday commercial today wishing viewers a merry Christmas. Of course, it wouldn't be an Apple commercial if there weren't some Apple products in the mix, and Apple is showcasing the iPhone as well as AirPlay this time.
The commercial shows an iPhone-addicted kid and his family visiting his grandparents for the holidays. What follows is a sight anyone who's encountered a teenager over the last few years will recognize. The family bakes cookies, decorates the tree, makes snow angels, and plays in the snow, but the teenager is too engrossed in his iPhone to take part in any meaningful way. All is revealed on Christmas morning, when he turns on AirPlay and plays a video he made (presumably using iMovie for iOS) using footage from the past few days. Everyone cries, and music plays the commercial out.
It's simple and effective, with its focus on family and togetherness sealing the deal. Still, the title, 'Misunderstood' may be a little optimistic. After all, how many of the smartphone addicted teens out there are busy working on perfectly cut video montages to show off on Christmas morning?