Apple Launches iPhone Addiction Christmas Ad

It's that time of year and it seems even Apple is looking to spread the holiday cheer. The Cupertino-based company released its holiday commercial today wishing viewers a merry Christmas. Of course, it wouldn't be an Apple commercial if there weren't some Apple products in the mix, and Apple is showcasing the iPhone as well as AirPlay this time.

 

Apple - Holiday - TV Ad - Misunderstood

The commercial shows an iPhone-addicted kid and his family visiting his grandparents for the holidays. What follows is a sight anyone who's encountered a teenager over the last few years will recognize. The family bakes cookies, decorates the tree, makes snow angels, and plays in the snow, but the teenager is too engrossed in his iPhone to take part in any meaningful way. All is revealed on Christmas morning, when he turns on AirPlay and plays a video he made (presumably using iMovie for iOS) using footage from the past few days. Everyone cries, and music plays the commercial out.

It's simple and effective, with its focus on family and togetherness sealing the deal. Still, the title, 'Misunderstood' may be a little optimistic. After all, how many of the smartphone addicted teens out there are busy working on perfectly cut video montages to show off on Christmas morning?

Follow Jane McEntegart @JaneMcEntegart. Follow us @tomshardware, on Facebook and on Google+.

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  • keithca
    Filmed right here in Edmonton, Alberta Canada
    -1
  • Patrick Tobin
    Does anybody else notice that the teenager seems to have no shared features with anybody? If you're going to cast a family at least make it look like they belong together :P
    7
  • bmwman91
    lol

    Yes, because people need to watch a video of a family xmas gathering that happened within the last 24 hours, which they all just witnessed with their own eyes. Little Billy was participating in his own way, of course, albeit an entirely passive one. Thankfully, the family video montage didn't include the pictures of his junk that he was taking and snapchatting to most of his classmates during all of this.

    Later that night the entire family got to watch his meltdown vid over the fact that his sister received a new iPad and he is stuck with the model from 6 months ago. Don't forget to turn off airplay, kids! Grandpa doesn't understand "the meltdown", and will just tell you to stop being a pussy. Old people, what do THEY know?
    6