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Apple Sells 3 Million iPads in Under Three Months

by - source: Tom's Hardware US

Apple is celebrating the launch of the iPhone 4 today but the company has something else to cheer about too; they've shifted three million iPads in less than three months.

It's been just 80 days since the iPad went on sale and in those 80 days, Apple has sold three million units. Apple announced its 'one million unit' landmark at 28 days and revealed it had sold two million iPads before the two month mark. Apple yesterday announced that it had sold its three millionth iPad on Monday.

"People are loving iPad as it becomes a part of their daily lives," said Steve Jobs, Apple’s CEO. "We’re working hard to get this magical product into the hands of even more people around the world, including those in nine more countries next month."

Though it certainly sounds impressive, Wired's Charlie Sorrell points out that though this three million milestone is technically 10 days ahead of schedule, Apple launched the iPad oversees a couple of weeks back so they should actually have sold more, or at least hit three million sooner than they did.

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maydaynomore 06/23/2010 8:12 PM
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The only positive thing about this is that many other companies are going to want a piece of that pie.

dextermat 06/23/2010 8:17 PM
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soon 3 million RMA, recalls anyone?

sliem 06/23/2010 8:25 PM
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Soon, these buyers will regret their purchase. I give them a year.

Tuguz 06/23/2010 8:26 PM
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maydaynomore :
The only positive thing about this is that many other companies are going to want a piece of that pie.



I certainly hope so. I'm really interested in an android or windows based tablet. Its not that I need one, my laptop works well for serious purposes but you can't have enough gadgets hehe.

sstym 06/23/2010 8:34 PM
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Even if you don't like Steve Jobs, Apple and/or their products, you have to admire their business savvy, and how they are able to create a captive audience that will buy their products regardless of what they are actually capable of doing.
Their ability to convince people that they must buy Apple products to be cool and that, in contrast, competitor products are terminally unhip is almost preternatural.

My hat off to Apple.

But not my wallet.

nforce4max 06/23/2010 8:45 PM
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Hmmmm 3 million who wont see the light of Flash any time soon. 3 million who will learn the hard way when it comes to moving files on to and off though iTunes. 3 million who over paid for as little as 16gb storage vs a 6 year old laptop/macbook that has 40gb+ while they top out at 64gb but like the rest aren't upgradable. 3 million who only bought this to tinker around with instead of daily practical use. 3 million who could have bought something better on the second hand market for less like Motion Computing or a used Figiju stylistic. Don't forget those still useful TC 1100.

Tmanishere 06/23/2010 8:53 PM
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It reminds me of the skit Jim Gaffigan does and it goes something like

Some French guy's sitting there, like "How dumb do I think the Americans are? I bet you we could sell those idiots water." "Look, Pierre, the Americans are pretty dumb, but they're not going to buy water." "Oh yes they are! Let's just tell the Americans the water's from France."

awood28211 06/23/2010 8:58 PM
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The force is strong in that 1... unfortunately the force equates to wool pulled over the eyes of the very sheep that follow him.

halls 06/23/2010 8:58 PM
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He's still calling it magical?

sstym 06/23/2010 9:18 PM
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halls :
He's still calling it magical?



The first time he called it magical, 3 million people bought one. Why would he stop?

Vestin 06/23/2010 9:19 PM
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halls :
He's still calling it magical?


Why, yes... ;)

lradunovic77 06/23/2010 9:21 PM
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I don't understand why are people buying it

zambutu 06/23/2010 9:44 PM
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masterasia 06/23/2010 10:06 PM
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I personally have no use for such device. My kids on the other hand can't take their hands off my brother's iPad 3G. I tried the Netflix app on it and it's slow and and sluggish at best. Must be ATT's 3G network.

tleavit 06/23/2010 10:34 PM
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A lady at work got an IPAD right after it came out and of course brought it to me to look at since I’m the head of It. She was so proud of it. I am an avid Kindle lover so I picked the IPAD up and was shocked at how heavy it was... Besides the fact that it is backlit LCD... I wouldn’t touch one for reading. Other than that... it wasn’t connected to any wireless so it was as useful as a brick. I can’t believe 3 million people bought this turd... but it fits the Mac MO so well... I buy and expensive thng to browse the web and pretend I its not a computer (but actually is... even if its limited) Give it Windows 7 or even the full MAC OS and then we will talk. Hell.. Id even take a DROID based pad.

xerroz 06/23/2010 10:34 PM
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sstym :
Even if you don't like Steve Jobs, Apple and/or their products, you have to admire their business savvy, and how they are able to create a captive audience that will buy their products regardless of what they are actually capable of doing.Their ability to convince people that they must buy Apple products to be cool and that, in contrast, competitor products are terminally unhip is almost preternatural.My hat off to Apple.But not my wallet.


Anyone can attract the sheep. Just say "look this product is awesome" and they will all buy it. its no wonder that the same people who own an apple product right now will buy another tomorrow. By that I mean that the audience never grows, sales will remain the same until a few years when more sheep have matured

figgus 06/23/2010 10:44 PM
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3 million iPads sold. Even if this was just in the US, it would be BARELY 1% penetration in the market of 300 million people. In other words, 1 out of 100 Americans would have one.

Of course, this number is probably closer to worldwide and there are 6 BILLION people on the planet. Assuming they are marketing to 50% of the world, that is 0.1% penetration, or 1/1000 people.

Not a very awe inspiring number, to be honest.

Anonymous 06/23/2010 10:54 PM
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3 million x ~$500 a piece. That's a nifty bump to the bottom line.

gorehound 06/23/2010 11:19 PM
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3 million suckers.to bad they will regret it later on

thank you for supporting DRM and a big thank you from the traditional paper based book publishers

fatkid35 06/23/2010 11:21 PM
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at 600 a pop, thats 1.8 billion gross. holy crap. alot a commas!

Godfail 06/24/2010 12:00 PM
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figgus :
3 million iPads sold. Even if this was just in the US, it would be BARELY 1% penetration in the market of 300 million people. In other words, 1 out of 100 Americans would have one.Of course, this number is probably closer to worldwide and there are 6 BILLION people on the planet. Assuming they are marketing to 50% of the world, that is 0.1% penetration, or 1/1000 people.Not a very awe inspiring number, to be honest.



Interesting, only 70 million people have a Wii after 4 years...yet it's considered a huge success. We're talking 80 days here...

But, your stats are flawed, since you should probably be counting households as the market, not necessarily people.

Godfail 06/24/2010 12:02 PM
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xerroz :
Anyone can attract the sheep. Just say "look this product is awesome" and they will all buy it. its no wonder that the same people who own an apple product right now will buy another tomorrow. By that I mean that the audience never grows, sales will remain the same until a few years when more sheep have matured



That's funny, I think Microsoft said Vista was awesome. I'm sure Palm said the Pre was the best phone in the world. In fact, what company hasn't said their product is awesome? Your logic is fubar.

Userremoved 06/24/2010 12:09 PM
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This proves this world is filled with idiots.

razercultmember1 06/24/2010 12:09 PM
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"overseas" not "oversees"

phexac 06/24/2010 12:11 PM
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Every time Jobs uses the word "magical" I get the same feeling as when a politician use the phrase "American people."

belardo 06/24/2010 12:12 PM
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With those numbers... I think they might have sold more than the PC-Windows based PAD/tablets over the past 8 years.

everlast66 06/24/2010 12:34 PM
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figgus :
3 million iPads sold. Even if this was just in the US, it would be BARELY 1% penetration in the market of 300 million people. In other words, 1 out of 100 Americans would have one.Of course, this number is probably closer to worldwide and there are 6 BILLION people on the planet. Assuming they are marketing to 50% of the world, that is 0.1% penetration, or 1/1000 people.Not a very awe inspiring number, to be honest.



Let me ask you one question, mate,
If Apple has 0.1% of the tablet market which companies have the remaining 99.9% of the market?!?
I've not heard of any company sold 999 times 3,000,000 tablets ?

The american market is NOT the total number of americans but only the customers that are interestd in a tablet device. In this case if the total number of tablets in use before the iPad was 3 mil (which i doubt) Apple effectively expanded the market 2 times and now holds 50% of this market!

Repelsteeltje 06/24/2010 2:43 AM
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Mankind. Down the drain.

Repelsteeltje 06/24/2010 2:44 AM
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maydaynomore :
The only positive thing about this is that many other companies are going to want a piece of that pie.



I like pie.

kronos_cornelius 06/24/2010 5:01 AM
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masterasia :
I personally have no use for such device. My kids on the other hand can't take their hands off my brother's iPad 3G. I tried the Netflix app on it and it's slow and and sluggish at best. Must be ATT's 3G network.



My nieces love to play on a computer those flash games that are ubiquitous on the web these days. I suppose they would get bored with an iPad in 10 seconds.

I recently got a netbook, but I made sure it has enough CPU and acceleration. I think the iPad (based on the comments here) would just anoy me; With no keyboard, touch keyboards make hesitate when typing, and the slow hardware would likely make me go to a real computer (my Desktop or my Laptop) instead of waiting.

j51 06/24/2010 5:31 AM
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sliem :
Soon, these buyers will regret their purchase. I give them a year.



I fully agree with you.

But this is the same as most of computer and electronic products... As soon as you buy them... they will be outdated in 3-10 months (depends on the nature of the products).


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