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Apple Sells 3 Million iPads in Under Three Months

By - Source: Tom's Hardware US | B 46 comments

Apple is celebrating the launch of the iPhone 4 today but the company has something else to cheer about too; they've shifted three million iPads in less than three months.

It's been just 80 days since the iPad went on sale and in those 80 days, Apple has sold three million units. Apple announced its 'one million unit' landmark at 28 days and revealed it had sold two million iPads before the two month mark. Apple yesterday announced that it had sold its three millionth iPad on Monday.

"People are loving iPad as it becomes a part of their daily lives," said Steve Jobs, Apple’s CEO. "We’re working hard to get this magical product into the hands of even more people around the world, including those in nine more countries next month."

Though it certainly sounds impressive, Wired's Charlie Sorrell points out that though this three million milestone is technically 10 days ahead of schedule, Apple launched the iPad oversees a couple of weeks back so they should actually have sold more, or at least hit three million sooner than they did.

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  • 22 Hide
    sstym , June 23, 2010 6:34 PM
    Even if you don't like Steve Jobs, Apple and/or their products, you have to admire their business savvy, and how they are able to create a captive audience that will buy their products regardless of what they are actually capable of doing.
    Their ability to convince people that they must buy Apple products to be cool and that, in contrast, competitor products are terminally unhip is almost preternatural.

    My hat off to Apple.

    But not my wallet.

  • 19 Hide
    sliem , June 23, 2010 6:25 PM
    Soon, these buyers will regret their purchase. I give them a year.
  • 16 Hide
    halls , June 23, 2010 6:58 PM
    He's still calling it magical?
Other Comments
  • 9 Hide
    maydaynomore , June 23, 2010 6:12 PM
    The only positive thing about this is that many other companies are going to want a piece of that pie.
  • 6 Hide
    dextermat , June 23, 2010 6:17 PM
    soon 3 million RMA, recalls anyone?
  • 19 Hide
    sliem , June 23, 2010 6:25 PM
    Soon, these buyers will regret their purchase. I give them a year.
  • 1 Hide
    Tuguz , June 23, 2010 6:26 PM
    maydaynomoreThe only positive thing about this is that many other companies are going to want a piece of that pie.


    I certainly hope so. I'm really interested in an android or windows based tablet. Its not that I need one, my laptop works well for serious purposes but you can't have enough gadgets hehe.
  • 22 Hide
    sstym , June 23, 2010 6:34 PM
    Even if you don't like Steve Jobs, Apple and/or their products, you have to admire their business savvy, and how they are able to create a captive audience that will buy their products regardless of what they are actually capable of doing.
    Their ability to convince people that they must buy Apple products to be cool and that, in contrast, competitor products are terminally unhip is almost preternatural.

    My hat off to Apple.

    But not my wallet.

  • 8 Hide
    nforce4max , June 23, 2010 6:45 PM
    Hmmmm 3 million who wont see the light of Flash any time soon. 3 million who will learn the hard way when it comes to moving files on to and off though iTunes. 3 million who over paid for as little as 16gb storage vs a 6 year old laptop/macbook that has 40gb+ while they top out at 64gb but like the rest aren't upgradable. 3 million who only bought this to tinker around with instead of daily practical use. 3 million who could have bought something better on the second hand market for less like Motion Computing or a used Figiju stylistic. Don't forget those still useful TC 1100.
  • 6 Hide
    Tmanishere , June 23, 2010 6:53 PM
    It reminds me of the skit Jim Gaffigan does and it goes something like

    Some French guy's sitting there, like "How dumb do I think the Americans are? I bet you we could sell those idiots water." "Look, Pierre, the Americans are pretty dumb, but they're not going to buy water." "Oh yes they are! Let's just tell the Americans the water's from France."
  • 2 Hide
    awood28211 , June 23, 2010 6:58 PM
    The force is strong in that 1... unfortunately the force equates to wool pulled over the eyes of the very sheep that follow him.
  • 16 Hide
    halls , June 23, 2010 6:58 PM
    He's still calling it magical?
  • 10 Hide
    sstym , June 23, 2010 7:18 PM
    hallsHe's still calling it magical?


    The first time he called it magical, 3 million people bought one. Why would he stop?
  • 0 Hide
    Vestin , June 23, 2010 7:19 PM
    hallsHe's still calling it magical?

    Why, yes... ;) 
  • 4 Hide
    lradunovic77 , June 23, 2010 7:21 PM
    I don't understand why are people buying it
  • -9 Hide
    zambutu , June 23, 2010 7:44 PM
    ah you haters don't know what your missing. there's nothing like sitting out on the deck on a breezy day, enjoying a bit of ipad web surfing and an earthquake
  • 0 Hide
    masterasia , June 23, 2010 8:06 PM
    I personally have no use for such device. My kids on the other hand can't take their hands off my brother's iPad 3G. I tried the Netflix app on it and it's slow and and sluggish at best. Must be ATT's 3G network.
  • 2 Hide
    tleavit , June 23, 2010 8:34 PM
    A lady at work got an IPAD right after it came out and of course brought it to me to look at since I’m the head of It. She was so proud of it. I am an avid Kindle lover so I picked the IPAD up and was shocked at how heavy it was... Besides the fact that it is backlit LCD... I wouldn’t touch one for reading. Other than that... it wasn’t connected to any wireless so it was as useful as a brick. I can’t believe 3 million people bought this turd... but it fits the Mac MO so well... I buy and expensive thng to browse the web and pretend I its not a computer (but actually is... even if its limited) Give it Windows 7 or even the full MAC OS and then we will talk. Hell.. Id even take a DROID based pad.
  • -2 Hide
    xerroz , June 23, 2010 8:34 PM
    sstymEven if you don't like Steve Jobs, Apple and/or their products, you have to admire their business savvy, and how they are able to create a captive audience that will buy their products regardless of what they are actually capable of doing.Their ability to convince people that they must buy Apple products to be cool and that, in contrast, competitor products are terminally unhip is almost preternatural.My hat off to Apple.But not my wallet.

    Anyone can attract the sheep. Just say "look this product is awesome" and they will all buy it. its no wonder that the same people who own an apple product right now will buy another tomorrow. By that I mean that the audience never grows, sales will remain the same until a few years when more sheep have matured
  • -2 Hide
    figgus , June 23, 2010 8:44 PM
    3 million iPads sold. Even if this was just in the US, it would be BARELY 1% penetration in the market of 300 million people. In other words, 1 out of 100 Americans would have one.

    Of course, this number is probably closer to worldwide and there are 6 BILLION people on the planet. Assuming they are marketing to 50% of the world, that is 0.1% penetration, or 1/1000 people.

    Not a very awe inspiring number, to be honest.
  • 0 Hide
    Anonymous , June 23, 2010 8:54 PM
    3 million x ~$500 a piece. That's a nifty bump to the bottom line.
  • 4 Hide
    gorehound , June 23, 2010 9:19 PM
    3 million suckers.to bad they will regret it later on

    thank you for supporting DRM and a big thank you from the traditional paper based book publishers
  • 2 Hide
    fatkid35 , June 23, 2010 9:21 PM
    at 600 a pop, thats 1.8 billion gross. holy crap. alot a commas!
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