VIDEO: Apple Puts the Genius Bar on TV with New Ads
Apple's Genius Bar has a face and it's invading your TV screens.
All eyes were on London last Friday as the city hosted the opening ceremony for the 2012 Summer Olympic Games. Of course, with so many people watching from all around the world, the ceremony represented a golden opportunity for advertisers. Apple was among those that advertised during the opening ceremony, airing brand new material that represents quite a departure from the norm as far as Apple ads are concerned.
Cupertino's latest commercials aren't singing the praises of the iPad, iPhone or iPod. Instead, the company is advertising its Genius Bar (or the people behind said Genius Bar, we're not sure which). This is the first time Apple has featured the Genius Bar in its commercials. The ads show an Apple Genius Bar worker heroically saving technologically-challenged individuals with computer problems.
All told there are three new ads, dubbed Mayday, Labor Day, and Basically. Check them out below and let us know what you think.
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Jane McEntegart is a writer, editor, and marketing communications professional with 17 years of experience in the technology industry. She has written about a wide range of technology topics, including smartphones, tablets, and game consoles. Her articles have been published in Tom's Guide, Tom's Hardware, MobileSyrup, and Edge Up.
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Kami3k Went to each one and disliked it. Not surprisingly they don't allow comments, wouldn't want people to say how their "genius" bar is the complete opposite.Reply -
freggo Let me see what I get from the commercial.Reply
If you buy an Apple device you need the help of a Genius to use the thing ?
It is that difficult to use???
Wow, I better stick with my PC then :-) -
jakes69 is it just me...apple is making all their users look dumb. First it was the Siri commercials now tis.Reply -
I instantly thought of the "Genius" rage face when I saw this.Reply
http://knowyourmeme.com/memes/genius -
house70 " The ads show an Apple Genius Bar worker heroically saving technologically-challenged individuals with computer problems."Reply
Does this mean that Apple users are technologically challenged?
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Yes. Yes, it does.