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Intel to Rebrand Select Atom CPUs as Celerons, Pentiums

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Certain Silvermont-based Atom chips will be re-branded as Celeron and Pentium processors.

Though Intel’s upcoming Silvermont-based Atom processors have little in common with the underpowered Diamondville and Silverthorne processors that arrived in 2008, the company evidently still feels that the association with netbooks is a problem and will consequently be retailing select Silvermont processors under the Celeron and Pentium brands.

According to Techspot, these rebranded processors will be featured in notebooks, convertibles, all-in-ones and desktops running both Android and Windows whilst chips destined for tablets and mobile devices will not be taking on the new branding.

27 Comments Comment from the forums
  • Avus 07 June 2013 14:35
    Bad move... I hate the Celeron name because they are so shit after the Slot 1 300Mhz. And for Pentium, I hate the Pentium name after Pentium 4. Nowadays Celeron and Pentium names in desktop world mean shit of the shit.
    Reply
  • Someone Somewhere 07 June 2013 14:41
    Yes - but less shit than an Atom is.
    Reply
  • ps3hacker12 07 June 2013 14:49
    If you look at the performance of Ivy Bridge and Sandy Bridge, celeron and pentium based processors, its pretty damn good.
    Reply
  • brandonjclark 07 June 2013 14:53
    This is wrong and misleading!
    Reply
  • WithoutWeakness 07 June 2013 14:55
    This actually makes sense. Celeron and Pentium have become the low-end, budget chips for laptops and desktops. They're good for people who need a web browser and e-mail but don't want to move to a tablet. Atom was Intel's netbook lineup but is now being redesigned as their smartphone/tablet line. The newer Atom chips are just as fast as the Celerons and Pentiums of 2 years ago. It's smart for Intel to take their Atom chips that are fast enough for basic users' needs and make them available to laptop and desktop users. The rebranding is just in place to keep continuity with the previous generations' naming scheme.
    Celeron -> Pentium -> Core i3 -> Core i5 -> Core i7
    Reply
  • Someone Somewhere 07 June 2013 14:56
    Why? There's nothing different about a Celeron, Pentium, or i3 except for what bits have been turned off. In fact a Penium G2120 has more in common with an i3-3220 than a Pentium G630.

    This just moves some of them to the SoC side of the family, rather than the requires-a-southbridge parts. We already had BGA Celerons/Pentiums, so what does this change?
    Reply
  • Soda-88 07 June 2013 14:56
    gib monies fuggg :DDD
    Reply
  • jkflipflop98 07 June 2013 15:47
    I voted for m3/m5/m7 but I got voted down.
    Reply
  • Memnarchon 07 June 2013 15:53
    2013. The great year of rebranding...
    Reply
  • voodoobunny 07 June 2013 16:12
    This is a bad move. The current Celeron and Pentium brands have a pretty good reputation, especially on the desktop (where you can actually build a low-end gaming PC around a Pentium chip).
    The "Atom" brand contaminated netbooks (not the other way around); now Intel are going to let these chips contaminate the Celeron and Pentium brands too?
    The only thing I could see is if Intel rebranded the current lines as "Core i1" and "Core i2".
    Reply