Intel to Rebrand Select Atom CPUs as Celerons, Pentiums

This actually makes sense. Celeron and Pentium have become the low-end, budget chips for laptops and desktops. They're good for people who need a web browser and e-mail but don't want to move to a tablet. Atom was Intel's netbook lineup but is now being redesigned as their smartphone/tablet line. The newer Atom chips are just as fast as the Celerons and Pentiums of 2 years ago. It's smart for Intel to take their Atom chips that are fast enough for basic users' needs and make them available to laptop and desktop users. The rebranding is just in place to keep continuity with the previous generations' naming scheme.
Celeron -> Pentium -> Core i3 -> Core i5 -> Core i7

Why? There's nothing different about a Celeron, Pentium, or i3 except for what bits have been turned off. In fact a Penium G2120 has more in common with an i3-3220 than a Pentium G630.

This just moves some of them to the SoC side of the family, rather than the requires-a-southbridge parts. We already had BGA Celerons/Pentiums, so what does this change?

gib monies fuggg :DDD

I voted for m3/m5/m7 but I got voted down.

2013. The great year of rebranding...

This is a bad move. The current Celeron and Pentium brands have a pretty good reputation, especially on the desktop (where you can actually build a low-end gaming PC around a Pentium chip).
The "Atom" brand contaminated netbooks (not the other way around); now Intel are going to let these chips contaminate the Celeron and Pentium brands too?
The only thing I could see is if Intel rebranded the current lines as "Core i1" and "Core i2".