Friday Ubisoft revealed a new program called Uplay Passport that's undoubtedly established to regain revenue lost in the used games sector. The program will reportedly launch in the coming months and be included in many of the company's popular core games.
"In each new copy of a Uplay Passport-enhanced game will be a one-time use registration code that, when redeemed, provides access to Uplay Passport content and features," the company said in an emailed statement. "The code can be found on the insert card inside the game box. Gamers can identify Uplay Passport-enhanced games by looking for the logo on the back of the box."
Given that this code can only be redeemed once, consumers who purchase a used game laced with Uplay Passport restrictions will be forced to shell out an extra $9.99 to unlock online content and features. This means that a used game which normally costs $5 less than the new packaged version will essentially cost $5 more than the new unopened copy.
"Starting with the upcoming DRIVER San Francisco release, games featuring the new Uplay Passport will offer gamers exclusive bonus content plus access to online features," the company said.
Ubisoft is the latest publisher to jump on the "online pass" choo-choo in order to regain revenue lost in the used game market. EA introduced the "Project Ten Dollar" concept last year with the release of Mass Effect 2 and Dragon Age: Origins. As with Ubisoft's Uplay Passport, the new versions come with a one-time use code to unlock specific content and features. Those who purchase the used versions are required to shell out $9.99 for a new code in order to unlock the full game.