We're getting quite used to celebrity endorsements in the smartphone space. Between Jessica Alba and Windows Phone, BlackBerry 10 and Alicia Keys, or Zoe Deschanel and the iPhone/Siri, it's not at all unusual to see a famous actor or single pushing a specific brand of smartphone or smartphone technology. Unfortunately, Kobe fans looking for a piece of the latest Kobe-approved product may have to wait a while, as it seems this phone might be China-only for now.
Lenovo has recruited basketball legend Kobe Bryant to plug an upcoming device. Engadget points to a new behind-the-scenes spot featuring Bryant that hit the web this week.
The ad sees Kobe bouncing a basketball around set before plugging the Lenovo P780. A commercial for the device (this one from Lenovo's own YouTube channel) suggests that this phone is based on an Intel CPU. Other rumors include a 5-inch display and a 4,000mAh battery.
Check out the official ad below, or head over to Engadget for the behind-the-scenes look at the shoot.