Lenovo and Kobe Bryant Team Up to Tease the P780 Phone

We're getting quite used to celebrity endorsements in the smartphone space. Between Jessica Alba and Windows Phone, BlackBerry 10 and Alicia Keys, or Zoe Deschanel and the iPhone/Siri, it's not at all unusual to see a famous actor or single pushing a specific brand of smartphone or smartphone technology. Unfortunately, Kobe fans looking for a piece of the latest Kobe-approved product may have to wait a while, as it seems this phone might be China-only for now.


Lenovo has recruited basketball legend Kobe Bryant to plug an upcoming device. Engadget points to a new behind-the-scenes spot featuring Bryant that hit the web this week.


The ad sees Kobe bouncing a basketball around set before plugging the Lenovo P780. A commercial for the device (this one from Lenovo's own YouTube channel) suggests that this phone is based on an Intel CPU. Other rumors include a 5-inch display and a 4,000mAh battery.

Check out the official ad below, or head over to Engadget for the behind-the-scenes look at the shoot.

  • faster23rd
    I'd refute what Tom's said about this phone being China-only for now since Kobe talked, and the video's title is, in Filipino.
  • I want an Intel phone, I'll just have to stick an unused celeron sticker on my dumb phone :)
  • lpedraja2002
    My contract is about to expire, I wish I could try this phone out before I buy a new one.