AMD Cuts Prices of its Radeon HD 7000 Series

AMD is preparing another round of prices cuts on its Radeon HD 7900 series and HD 7800 series products. The move is to make them more price competitive against Nvidia's lineup, including the pending release of the GTX 660 Ti.

New Pricing Structure:

Radeon HD 7970 GHz Edition: US $499
Radeon HD 7970: US $429
Radeon HD 7950: US $349
Radeon HD 7870 GHz Edition: US $299
Radeon HD 7850: US $249

The most significant set of price cuts come with the HD 7950 and below, which puts these cards into a more affordable price point, in the price-performance "sweetspot" battle with Nvidia.

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70 Comments Comment from the forums

master_chen 18 July 2012 21:06

Not low enough. But good news anyway, this means I can buy my second 7970 (for CFX) in about half a year from now...or somewhere around that.
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EzioAs 18 July 2012 21:11

^ Agreed. It's not low enough. Let's hope after the 660ti comes out at a frickin $300, which is high for a mid range-card, the 7800 prices go down more.
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freggo 18 July 2012 21:22

Nothing 'sweet' about $349 in this economy :-)

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doomtomb 18 July 2012 21:27

Back in my day (2009), mid-range cards were $200-249. Not this $299+ crap.
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Au_equus 18 July 2012 21:29

$370 for the 7970 with 5 free games at TD. O.O
http://www.tigerdirect.com/applications/SearchTools/item-details.asp?EdpNo=3419957&Sku=V261-7972%20FREE%20GAMES
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tomfreak 18 July 2012 21:30

and 7700 series have no price cut lol........
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buzznut 18 July 2012 21:40

I thought the main reason for the price cuts was GHZ version of the 7970.
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nocteratus 18 July 2012 21:46

Rumors place the gtx660ti above the performance of a gtx580, then it should be between the performance of the 7870 and 7950.

AMD HD 7000 prices are still too high. AMD should lower the 7950 to $300 to be competitive with nvidia.
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boiler1990 18 July 2012 21:46

doomtombBack in my day (2009), mid-range cards were $200-249. Not this $299+ crap.Mid-range cards were in that range less than 3 years ago. It seems like this generation is the beginning of the trend...
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de5_Roy 18 July 2012 21:51

lots of performance for cheap.
love the competition!
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