Microsoft to Change 'SkyDrive' Name Following UK Lawsuit
Microsoft hasn't offered any information on what the new name might be.
Earlier this month, UK satellite company BSkyB (commonly known as Sky) won a trademark infringement suit against Microsoft. The suit related to Redmond's use of the term 'SkyDrive' in the European Union. Sky claimed that Microsoft's use of 'Sky Drive' in all forms relating to cloud storage services amounted to an infringement of BSkyB's trademarks because BSkyB used to have its own cloud storage service dubbed 'Sky Store & Share.' The service allowed users to upload documents, files and photos for storage or sharing with others and was wound down in 2011. Still, Sky was worried people would be confused by Microsoft's SkyDrive offering and the courts agreed. At the time, Microsoft said it planned to appeal the ruling, though it seems the company will have to change the SkyDrive name after all.
The Verge reports that in a settlement issued on Wednesday, BSkyB notes that Microsoft will not appeal the court ruling. Not only that, but Microsoft will have to find a new name for 'SkyDrive.' BSkyB has given Microsoft permission to continue using the 'SkyDrive' brand until it can find and transition to a new name but financial terms of the agreement were not made public.
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Jane McEntegart is a writer, editor, and marketing communications professional with 17 years of experience in the technology industry. She has written about a wide range of technology topics, including smartphones, tablets, and game consoles. Her articles have been published in Tom's Guide, Tom's Hardware, MobileSyrup, and Edge Up.
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Jonathan Barndt 4real? , now this one is pathetic. I see no connection what so ever. MS should stand its ground with SKY DRIVE. Piss on that Britt.Reply -
back_by_demand Sky is owned by fatheaded Australian Rupert Murdoch, who runs News Corp, who incidentally also own Fox - headquarters in New York - so wind your neck in before you make yourself look stupidReply -
back_by_demand I do of course have a suggestion, re-use the SharePoint brand - SharePoint Pro for business use and SharePoint for everyone elseReply -
heero yuy actually bskyb is not entirely owned by MurdochReply
I believe just before the phone hacking stuff went down he was trying to aqquire all of it but the competition commission (or something) kept saying no -
heero yuy actually bskyb is not entirely owned by MurdochReply
I believe just before the phone hacking stuff went down he was trying to aquire all of it but the competition commission (or something) kept saying no -
rwinches Used to have...Reply
Might get confused? with something that doesn't exist?
No copyright?
I guess the payment was less than legal fees.
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back_by_demand 39% and is a controlling interest, he has his dirty fingers in lots of pies and scandal follows him everywhere he goesReply -
AzureFlash Great, now's the time to perpetuate their insufferable "Live" naming scheme and call it "LiveDrive".Reply