Apple Buys Primesense, Designer of Original Xbox 360 Kinect

Apple has confirmed its acquisition of PrimeSense. PrimeSense is the company behind Microsoft’s motion-sensing Kinect peripheral and last week brought rumors that Apple was looking to acquire the company. This past weekend, Apple confirmed the deal. AllThingsD on Sunday reported receiving confirmation from Apple that the Cupertino-based company had completed its acquisition. Though the company didn’t offer any details on the financials (as usual), AllThingsD sources say it was around $360 million.

PrimeSense was founded in 2005 by Aviad Maizels and is head-quartered in Israel. It also has offices in North America, Japan, Singapore, Korea, China and Taiwan. Though the first iteration of Kinect is the most notable example of PrimeSense in action, the company's 3D sensing technology is present in numerous different devices across TV, entertainment, retail and healthcare.

Now the question is: What is Apple going to do with this new company? Where will motion-sensing equipment fit into Apple's product line? Let us know your predictions in the comments below!

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  • therogerwilco
    Maybe they'll come out with 'new' tech now, like the fingerprint sensor, that's 'new' too.
  • TeraMedia
    They probably got all of the IP - including patents - as part of the deal. Look for lawsuits against anyone trying to use a Kinect in a way that differs even slightly from the basic video game and home page navigation features. Then look for a variant of Kinect to appear "exclusively" on AppleTV or iTV.
  • eklipz330
    this is great. primesense came to apple before going to microsoft, and they refused their offer. now they have to play catchup. microsoft better go above and beyond with the kinect, and try and get it in as many homes as possible