Nvidia: Intel is Hindering Graphics

CNET reports that Nvidia senior vice president Daniel Vivoli went on NBC's press:here Friday and gave Intel an indirect one-two punch to the midsection. The Nvidia executive claims that the rival company is denying consumers the chance to use Nvidia chips, clarifying that consumers using Intel's Core i series should have the option to use Nvidia's lower-end GPUs.

The dispute between the two chip manufacturers sparked in February 2009. Intel said in a legal filing that its license agreement with Nvidia does not include the Core i series and future technologies. Nvidia, seemingly kicked to the curb, countersued. Friday's overall Q&A session covered the entire 10-year feud between Nvidia and Intel, starting with the initial agreement allowing Nvidia chipsets to work in conjunction with Intel's CPUs, and leading up to the current Core i processor dispute.

But the discussion eventually went into the lower-end market where Nvidia doesn't currently reside with current Intel-based systems. Does Nvidia really want to enter that arena? Vivoli came back with a stern "certainly!"

The main focal point in regards to Vivoli's defense was that mainstream computing has become more complex. Typical, average users are watching Flash-based video on the Internet. They are editing videos and photos. Applications are now requiring more than just the standard CPU, and those mainstream consumers--those who exist in the low-end and mid-range market--should be allowed to access Nvidia's superior technology (over Intel graphics).

"There are new technologies coming to sort through your photos to (for example) find faces of relatives very quickly," he said. "Those activities are much more efficient on a GPU and appeal to the mainstream user. If you buy a low-end PC, you shouldn't be denied the ability to do those things efficiently."

To see the full Q&A session, check out the video listed in several part here.

  • jazn1337
    Does this mean Nvidia is going to blame Intel for delaying Fermi over half a year and for turning Fermi into a grill?
  • liquidchild
    I will never own a green card but I do feel a little bad for them. Anyone know why Nvidia can't just start making CPUs? Both AMD and intel are making cpu/gpu chips in the future...will this put nvidia out of biz?
  • killerclick
    I don't think that most people who use IGP solutions know or care which chip they have. If AMD and others don't get a slice of the Intel chipset pie, I don't see how nVidia has a case here.
  • wintermint
    Wow such coc- I mean performance blockers :P
  • insider3
    If you can't beat em, Join em.
  • pepperman
    liquidchildI will never own a green card but I do feel a little bad for them. Anyone know why Nvidia can't just start making CPUs? Both AMD and intel are making cpu/gpu chips in the future...will this put nvidia out of biz?
    Unfortunately NVidia can't start manufacturing x86(/x64) cpus due to licensing issues. NVidia would have to buy a company with an x86(/x63) contract (such as VIA, as its unlikely to buy Intel or AMD).
  • etrom
    liquidchildAnyone know why Nvidia can't just start making CPUs? Both AMD and intel are making cpu/gpu chips in the future...will this put nvidia out of biz?
    I think it's basically because the green team don't have yet the know-how to build CPUs for x86 systems.

    AMD bought ATi and only after almost five years we're seeing the result of the marriage: Fusion.

    So far NVidia is trailling behind the blue and red teams, let's see what the green team can pull off the hat in this cpu/gpu trend days :)
  • Nvida should be talking they are having trouble getting their drivers working with Windows 7! (Nvidia kernel mode stop working}
  • milktea
    When I buy a low end device with IGP, I don't care what GPU brand it uses. As long as I get the device for less $$$. And I doubt Nvidia is able to compete with Intel on the CPU/GPU integration.

    Future doesn't look good for Nvidia.
  • RazberyBandit
    Consumers do have the option - they can buy your video cards.

    What you really want is for OEMs to buy IGP chipsets and mass-produce motherboards for major PC makers, such as Dell and HP. Well guess what? Years ago that fell upon the shoulders of the OEM motherboard manufacturers because they chose the components used in their boards. It may come as a surprise to this guy, but Intel is in the chipset business too. According to Intel, there are specific licensing issues that prohibit the use of nVidia chipsets with Core-i CPUs. Compete or die - it's big business. nVidia can't blame Intel for being business savvy and securing more profit for themselves.

    If you made your own CPUs, you'd protect your chipset business just like Intel is doing now. Oh, that's right! You already do that with ION and Tegra...

    This whole debate over whether or not the original license agreement carries over from the previous CPU generations into the Core-i CPUs is just getting old. If nVidia wanted in on that market, they should have just negotiated a new license with Intel to produce Core i compatible IGP chipsets when they were first released instead of claiming the existing license should permit them to do so. If they had done so, they would have been making money since then instead of spending it in court. And of course, they could have gone back and sued to recover the 2nd license's cost if they truly believed the original license granted them the ability to develop for the Core-i. Instead, now they'll try to recover some make believe sum of hypothetical money lost since they weren't able to do so.

    Part of me just wants to punch nVidia in the mouth, tell them to refocus on just making kick-ass video cards, and forget the rest.