IDF keynotes: Welcome to 'Intel 3.0,' with first look at quad-core CPUs

San Francisco (CA) - Today at the Intel Developers' Forum, chief technology officer Justin Rattner heralded the public introduction of its next generation of 65 nm processor micro-architectures, Conroe (desktop), Merom (mobile) and Woodcrest (server) as representing "the next-generation of Intel," in keeping with the emerging theme of "Intel 3.0." Today, this new architecture has a new name, "Intel Core Microarchitecture, " which may not be as spirited as the "NetBurst" architecture it replaces, but is certain to continue the company's marketing focus on that one central term, "Core."

Calling this week's session "the most memorable IDF ever," Rattner acknowledged his company has been under tremendous competitive pressure lately, in the face of growing consumer market share from chief rival AMD, and a revenue warning last week. "You would think we've lost a lot of enthusiasm," Rattner said, "but that's not true."

More news from this week's Intel Developers' Forum in San Francisco as it happens on TG Daily.

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