New York (NY) - According to a study by the Pew Internet and American Life Project, the number of people who have downloaded a podcast has reached a new all-time high, though the amount of loyal listeners is still very low.
The study shows that 12% of Internet users have listened to at least one podcast. Earlier this year, the organization said that only 7% had done so.
However, only 1% of people download podcasts daily, a statistic unchanged from the survey from earlier this year. Another trend that remained constant, based on the survey information, is that the demographic of someone most likely to download a podcast is a young to middle-aged male who considers himself to be an "online veteran".
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