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HP Absorbs Voodoo Into Consumer Line

HP announced on Wednesday that it has merged Voodoo PC into its consumer computer business. This development comes after HP acquired boutique PC maker Voodoo in 2006 in an undisclosed sum.

The integration of Voodoo into HP is just another step in the plan, according to HP spokeswoman Ann Finnie. "It is just the next step of integration into the business units that deliver Compaq Presario and [HP] Pavilion," she said to PC World.

Current Voodoo fans shouldn’t notice any difference. "Don’t expect customers to see a difference," Finnie said.

Voodoo founder and HP Chief Technology Officer Rahul Sood explained in his blog, “Voodoo products are no longer going to be stand-alone entities, but rather they have been welcomed into the greater HP catalogue.”

“Ultimately it means that Voodoo and Voodoo-influenced products will be easier to buy, faster to get, they will feature local service, and they will have the full power of HP’s marketing and sales channel behind them,” said Sood, adding that the Voodoo brand will not be dissolved by HP.

Voodoo is known for its design of stylish and high-performing PC desktops and laptops. Its most recent product, the Envy 133 is considered by many as one of the top modern designs in the PC notebook space, and will be a part of the new HP product line.

Marcus Yam served as Tom's Hardware News Director during 2008-2014. He entered tech media in the late 90s and fondly remembers the days when an overclocked Celeron 300A and Voodoo2 SLI comprised a gaming rig with the ultimate street cred.