Zynga reported, as expected, a disappointing Q3 that brought sales of $316.6 million, up from $306.9 million in the third quarter of 2011, and a loss of $52.7 million, down from a profit of $12.5 million in the year-ago-period.
FarmVille 2 and ChefVille remain the cash cows of the company, and The Ville, which was launched with high hopes, will be scaled back and other new games will be canceled. Instead, Zynga is betting on "a full suite of 180 Casino games in the first half of 2013", which the company will launch in a partnership with bwin.party in the UK. The suite will include table games such as slots, roulette and blackjack, Zynga said.
Expect Zynga and bwin.party to leverage their most successful brands to co-market the new games. Zynga said it will be offering "the first-ever, online Farmville-branded real money slots game", and new Zynga poker players will join the bwin.party dotcom player liquidity pool.
The free-to-play concept is not completely out the door, but Zynga has to look at other options, especially since even Mark Zuckerberg has complained that Zynga's payments to Facebook are down by about 20 percent and other social game companies such as King.com are picking up the slack.
It was a smart strategy in the beginning to get people to share their farms because nothing makes people spend money more than "keeping up with the Joneses". My friend has a cow, I guess I have to buy one too plus extra barns and stuff to make my farm look as nice as theirs.
However Zynga took it too far and made it too blatant which turned people off. I think they would've been more successful had they just allowed people the option of upgrading their farms and making purchases without outright pushing them to do so.
Gambling will always be pretty successful, billion dollar casinos are built for a reason. But I think the whole Xville concept has reached its peak.
Hopefully there are more truthful people out there just like you.
I am not sure what they mean by "real money" but if you ask me they are bordering on ilegal gambling.