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Battlefield: Play4Free Goes Open Beta in April

PC Gamer reports that EA's upcoming free-to-play shooter Battlefield: Play4Free will go into open beta on Monday, April 4. For those that have already played Battlefield: Bad Company 1 or 2, the doors will swing open on March 31 as long as an EA account is still open. Fans who are currently following the game on Twitter and Facebook will get into the beta on April 2.

In related news, Ben Cousins, general manager of EA's free-to-play studio Easy, told Gameindustry.biz that the upcoming free-to-play Battlefield game only required 5 to 10-percent of the production and marketing budget that's needed to develop and promote Battlefield 3. In fact, the "lite" online-only shooter is a mixture of various parts from other Battlefield titles, consisting of weapons from Bad Company 2 and maps from Battlefield 2.

According to Cousins, this mishmash of previous components was meant to make players feel "a comfortable familiarity." The byproduct of this plate of leftovers is that it kept the overall development costs low. It's a win for everyone.

"We were constrained, but we weren't constrained by costs," Cousins said in an interview. "We were constrained by speed to market. We're paranoid - in this sort of business you have to be very paranoid. We wanted to get something out as fast as possible, so that's why we used those assets. But like I say, there's a reason for using those features which is giving people familiarity."

Currently Battlefield: Play4Free is in closed beta. However, Cousins said that EA is already earning some of the money back thanks to the microtransaction system already up and running within the game. "We're already selling stuff and we're seeing the clothing items do really well," he admitted.

"The key moment in our games, both Battlefield: Play4Free and Heroes, is the kill cam," Cousins added. "As you know, you get killed by someone and you see them straight afterwards. That's the moment when you can say - 'I killed you and I am a badass.' There's another element too, which is the forums. People love to show off their soldiers there - taking screenshots and making a signature."

Battlefield: Play4Free will begin to roll out open beta access starting March 31.

  • Ragnar-Kon
    I'm currently in the closed beta, and if you get past the bugs, the game actually plays similar to the Desert Combat mod for Battlefield 1942.

    Can't comment on the vehicles though, game crashes every time I get in one.
    Reply
  • Flameout
    That's the moment when you can say - 'I killed you and I am a badass.' There's another element too, which is the forums. People love to show off their soldiers there - taking screenshots and making a signature."

    haha lame
    Reply
  • lashton
    i dunno from 2142 the BF series diodn't really feel like BF anymore, I still play BF2 on aussie servers
    Reply
  • azconnie
    Given the fact that this game is published by EA, I VERY STONGLY urge any and all gamers to boycott this, and and EA game entirely. It is time to make EA aware that we are tired of their crooked business practices.
    Reply
  • Bigmac80
    I tried out the Beta i liked it...It's actually pretty good for a free fps game...I find it more fun than black ops because you don't have to worry about enemies spawning behind you..
    Reply
  • @bigmac80 It's not a free game. It's a game in beta, you were testing their software.
    Reply
  • kewlx
    azconnieGiven the fact that this game is published by EA, I VERY STONGLY urge any and all gamers to boycott this, and and EA game entirely. It is time to make EA aware that we are tired of their crooked business practices.
    hell are you talking about?
    Reply
  • kingnoobe
    Lmao 009.. Play4free doesn't make you think it's free. It is a free game with options to buy stuff. Just like plenty of mmo's. Now the only question is do you have to buy stuff to be any competition.
    Reply
  • sunflier
    'I killed you and I am a badass.'

    nice.
    Reply
  • Killcam in Combat Arms?
    Reply