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Blizzard: Battle.net Won't Be Another Steam

By - Source: Tom's Hardware US | B 37 comments
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Blizzard is still trying to figure out how to leech money from you wallet via Battle.net.

It's no secret that Blizzard plans to make money off user-generated content uploaded to StarCraft II's Marketplace. As stated earlier, authors providing premium content will get a percentage of the final sale. However, according to a gamesindustry.biz interview with Blizzard CEO Paul Sams, the company isn't quite sure how it's going to work just yet, or how gamers will interact with that system.

But what Sams did reveal was that Battle.net will not become another Steam: the company doesn't plan on opening its borders to other developers and publishers. "I think at the moment our focus is squarely on Blizzard products and we need to make sure that what we're doing is right for our games," he explained. "It's also a big differentiator for us. There's really not a lot of companies out there that can or are willing to do this because it's a huge expense."

It's quite possible that Blizzard could use the same system provided by Xbox Live and the PlayStation Network: gamers purchase "points" using a credit card or gift card. Thus, a StarCraft II fan could purchase a new premium map for 800 Blizzard Points... or use some other monetary system using a nifty Blizzard-related name.

"We can only say so much right now, but the plans are much bigger, much grander... and have long-term positive implications for gamers," he added, referring to Battle.net posing as more than just a free match-making service. His entire interview with gamesindustry.biz is located here.

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  • 22 Hide
    acecombat , August 31, 2009 10:58 PM
    Battle.net is NOT going to be another Steam because last time I checked, I could play my HalfLife mods over LAN.
  • 13 Hide
    ssalim , August 31, 2009 10:04 PM
    "Blizzard is still trying to figure out how to leech money from you wallet via Battle.net."

    you -> your
  • 12 Hide
    jerreece , August 31, 2009 10:41 PM
    How is this going to be good for gamers in the long term again?

    Oh yeah, but asking gamers to pay money for user generated content...

    Remember the day when you could download user created maps for games like Medal of Honor? Some of the user generated maps were a ton more fun than the stock fare.

    It seems like so many games these days are being made in such a way that user generated content is become less and less available. :(  :( 
Other Comments
  • 13 Hide
    ssalim , August 31, 2009 10:04 PM
    "Blizzard is still trying to figure out how to leech money from you wallet via Battle.net."

    you -> your
  • 12 Hide
    jerreece , August 31, 2009 10:41 PM
    How is this going to be good for gamers in the long term again?

    Oh yeah, but asking gamers to pay money for user generated content...

    Remember the day when you could download user created maps for games like Medal of Honor? Some of the user generated maps were a ton more fun than the stock fare.

    It seems like so many games these days are being made in such a way that user generated content is become less and less available. :(  :( 
  • 6 Hide
    jerreece , August 31, 2009 10:42 PM
    jerreece\Oh yeah, but asking gamers to pay money for user generated content...\


    but = by

    We need an edit function.
  • 22 Hide
    acecombat , August 31, 2009 10:58 PM
    Battle.net is NOT going to be another Steam because last time I checked, I could play my HalfLife mods over LAN.
  • 11 Hide
    Impulse Fire911 , August 31, 2009 11:13 PM
    Blizzard used to be my favorite game company but ever since WoW its all about money
  • 2 Hide
    IzzyCraft , August 31, 2009 11:14 PM
    ssalim"Blizzard is still trying to figure out how to leech money from you wallet via Battle.net."you -> your

    sorry all i see is money from my wallet everything before that doesn't matter.
  • 6 Hide
    matt87_50 , August 31, 2009 11:31 PM
    points is RETARTED! its just a way to get us to buy more, cause we always have points left over. I think its a good idea that they only support their games, rather than trying to organise all the 3rd parties to use it properly. as long as its like steam in EVERY OTHER way, ill be fine, most notably, no STUPID POINTS SYSTEM!
    "would you like to buy some Itchy&Scratchy Money? its like real money but... fun!" "ok"..... *we don't except itchy Money* *no itchy Money* *cash only*....
  • 1 Hide
    koga73 , August 31, 2009 11:39 PM
    I like the idea of the content developers getting paid! That'll be me :) 
  • 3 Hide
    Kaiser_25 , August 31, 2009 11:42 PM
    Ya paying for bullshit points is the most retarded stuff ive ever seen for gaming...it cheapens the experince and just makes...rich kids etc have an edge and does nothing to encourage skill...just spending more moneys.
  • 2 Hide
    Geibys , August 31, 2009 11:50 PM
    I guess it was gonna come down to this eventually, we all knew it, but they are getting close to the last straw tho, just wait, battle.net will become a paid service by force. Just think about it, it makes sense, no LAN support on upcoming games, so that means you have to go to battle.net and if you don't pay you're out of luck. But the great thing about the internet is that there will always be "private" servers to link to.
  • 8 Hide
    frozenlead , September 1, 2009 12:11 AM
    I think that once Blizzard got a taste of the money it could make off of people who pay every month to play WoW, they've been searching for another method to extend that to all their games ever since.

    This is the beginning of it.
  • 10 Hide
    tektek2000 , September 1, 2009 1:15 AM
    I dont like blizzard anymore.. sorry i just felt like saying it out loud...

  • 3 Hide
    Master Exon , September 1, 2009 2:34 AM
    People still don't believe Blizzard is Activision's cashcow... Sigh.

    Also, what happens if person A made popular map X in SC1, but user B remakes it for SC2 and makes money?
  • 1 Hide
    g-thor , September 1, 2009 2:58 AM
    They do need a Blizzard connection on naming the points - maybe a per game name. For a start, in Starcraft II they could call them Star Bucks - oops, guess that's already taken.
  • 2 Hide
    scuba dave , September 1, 2009 4:08 AM
    Blizzard is a company. Companies exist to make money through providing services or ideas. So trying to lay blame on them for trying to make money is rediculous. Spend a few dollars. Stop expecting hand-outs and free content all the time. No one here knows just how the new system is gonna be implemented. Free free free. It's all I seem to hear now a days. Blizzard has been very successful up to date, because they do listen to their customers. They actively work based on feedback. If the products they charge for aren't worth it.. they will take it away -OR- make it better til it is. Be optimistic guys and gals. Either they earn their money, or they will be ground into dust.
  • 5 Hide
    Dave_69 , September 1, 2009 4:23 AM
    I agree - they can charge what they want, and you know what, people will buy it.

    Still, fuck 'em.
  • -5 Hide
    pirateboy , September 1, 2009 4:52 AM
    just pirate their shit so hard that they will go out of business, that'll teach 'em :) 
  • 5 Hide
    scuba dave , September 1, 2009 5:00 AM
    pirateboyjust pirate their shit so hard that they will go out of business, that'll teach 'em


    No no no.. we don't want to KILL them.. Their products have been entertaining us for quite some time now..

    But I see nothing wrong with making them squirm! >:D 
  • 2 Hide
    anamaniac , September 1, 2009 6:35 AM
    Wait wait wait...
    You mean people actually gotta pay to play maps after they already bought the fucking game???
  • 1 Hide
    radnor , September 1, 2009 8:25 AM
    Wait wait wait, this news can't be correct.

    Like WoW Gold, there must not be a correlation with currency. The main reason why Blizzard don't want people to buy gold, is because governments may find a correlation with the currency, and thus, tax them.

    Buying "Blizzard Points" is the same scheme. This may generate a private un-taxed activities. That with enough volume (and time), will be taxed.

    I think somebody in blizzard should go on vacations. For a long time.
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