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PSY of Gangnam Style Fame Helps Launch Galaxy Note II

By , Photos by Jane McEntegart - Source: Tom's Hardware US | B 26 comments

One of the most popular internet video sensations goes live to launch Samsung's latest Galaxy device.

Last week, Samsung launched its Galaxy Note II in the United States with the help of Kanye West in New York City. On Tuesday, Samsung started shipping the phone to Canadian customers, and the multi-cultural city of Toronto got an even more global star, PSY, to help launch its 5.5-inch phablet (smartphone tablet).

While you probably hadn't heard of PSY up until a few months ago when his Gangnam Style music video went viral, amassing over 600 million views, this Korean rapper has six studio albums. His name is now making it over to the west, having appeared on mainstream television shows such as X-Factor, The Ellen DeGeneres Show and Saturday Night Live. PSY also did an AMA post on Reddit, making it to the site's Front Page in no time.

Samsung likely saw this rising Korean superstar's international fame as something analogous to the growing popularity of the electronic company's smartphones and tablets. Samsung is leading the Android market with its selection of Galaxy devices.

At an event in Toronto, Samsung launched the Galaxy Note II with demonstration areas where people could pick up and play with live devices. There was even a sketch artist creating drawings using the S-Pen and the Note II.

It was a smart marketing effort from the Korean company, even though the real attraction of the event was PSY and his first ever performance in Canada. Casual observations of the crowd revealed that Galaxy devices were particularly popular, which may not be all that surprising given that Samsung held a giveaway for tickets to the event on its Facebook page. Nonetheless, Samsung's commitment to holding such music events, including the Kanye West show in New York City, shows the company is as confident as ever in the North American market.

Of course, PSY performed Gangnam Style at the event, giving the crowd a live-rendition of the most 'Liked' YouTube video of all time. We got it on video and you can check it out below:

PSY Does Gangnam Style to launch Galaxy Note II

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Top Comments
  • 18 Hide
    TheBigTroll , October 31, 2012 11:53 AM
    phablet hmm.... not a big fan of big phones but good job samsung
  • 13 Hide
    syrious1 , October 31, 2012 12:14 PM
    that is a big-ass phone

Other Comments
  • 18 Hide
    TheBigTroll , October 31, 2012 11:53 AM
    phablet hmm.... not a big fan of big phones but good job samsung
  • 13 Hide
    syrious1 , October 31, 2012 12:14 PM
    that is a big-ass phone

  • 8 Hide
    BuckminsterCampione , October 31, 2012 12:24 PM
    Samsung! Throw in some Korean short ribs and you have yourself a customer.
  • 6 Hide
    amdwilliam1985 , October 31, 2012 12:37 PM
    Very surprised by the popularity of this big phone.
    Many of my friends already picked it up, one LINED UP on the first day and got it on TMobile.
  • 0 Hide
    halcyon , October 31, 2012 12:48 PM
    I would have liked to see it with a display with the same ppi (or higher) as the S3. I may have reached for it.
  • -5 Hide
    rebel1280 , October 31, 2012 12:58 PM
    ...i think i missed the whole Gangnam train....thankfully, i have no idea what it is lol
  • 5 Hide
    boju , October 31, 2012 1:35 PM
    Quote:
    ...i think i missed the whole Gangnam train....thankfully, i have no idea what it is lol


    Pair of drum sticks mate, very good dancer. Just silly watching everyone else do it D:
  • 0 Hide
    Anonymous , October 31, 2012 1:53 PM
    I love my Note 1 but hate the reduced resolution to make it 16:9. Came out too soon from the 1st one the same year. It gets lots of attention but most say they wouldnt like the size to carry around. Took me about 2 weeks to get used to it from the Iphone 4 but love it now. I will wait for the Note 3 next year maybe with a 1080p screen and 4gb ram, better camera, and a quad core cpu.
  • 0 Hide
    halcyon , October 31, 2012 1:57 PM
    soldier2013I will wait for the Note 3 next year maybe with a 1080p screen and 4gb ram, better camera, and a quad core cpu.

    Yeah...what he said.
  • 4 Hide
    Old_Fogie_Late_Bloomer , October 31, 2012 2:53 PM
    Oh, Samsung, I had already pretty much decided to buy the Note 2 (seriously, if you spend a little time using it, it kind of sells itself)...you didn't have to go and do that. :p 
  • 0 Hide
    Old_Fogie_Late_Bloomer , October 31, 2012 3:07 PM
    soldier2013I love my Note 1 but hate the reduced resolution to make it 16:9. Came out too soon from the 1st one the same year. It gets lots of attention but most say they wouldnt like the size to carry around. Took me about 2 weeks to get used to it from the Iphone 4 but love it now. I will wait for the Note 3 next year maybe with a 1080p screen and 4gb ram, better camera, and a quad core cpu.

    Seeing how the screen goes from Pentile to full RGB, there's an argument to be made for the idea that you're actually gaining resolution: 2.0 million subpixels to 2.8 million subpixels. Either way it walks all over my poor old Atrix.
  • 0 Hide
    fuzzion , October 31, 2012 3:34 PM
    Thank me later. All note users please get swiftkey 3.
  • 0 Hide
    ikyung , October 31, 2012 4:04 PM
    Loved the first Note, waited for the 2nd Note. At least HTC is making an entry into the 5inch+ display phones as well. Don't know why Samsung was the only ones making it. More variety!
  • 0 Hide
    alidan , October 31, 2012 4:13 PM
    i am curious what kind of audio equipment was used for that video... because it cant handle bass at all...
  • 0 Hide
    penguintech , October 31, 2012 7:11 PM
    Soooooo Tired of this lame song... >eyeroll
  • 0 Hide
    eklipz330 , October 31, 2012 8:26 PM
    i wonder if hes tired of performing this yet. he;s going to hate himself in 10 years
  • 0 Hide
    jaygee02 , October 31, 2012 9:37 PM
    rebel1280...i think i missed the whole Gangnam train....thankfully, i have no idea what it is lol

    It's proof that the average english speaking person, despite hearing a word spoken 15 times in a song, several times a week, still won't bother pronouncing it correctly :S Even radio DJs can't say Gangnam correctly!
  • 1 Hide
    abbadon_34 , October 31, 2012 10:05 PM
    this guy is like the dancing banana "peanut butter jelly time" makes me laugh and shake my head every time
  • 1 Hide
    echondo , October 31, 2012 11:52 PM
    Well, PSY is from South Korea...so is Samsung, good choice! :D 
  • 0 Hide
    btdude6 , November 1, 2012 2:10 AM
    AWESOME! Samsung would be crazy if they didn't jump on Psy's bandwagon! Specially to regain the consumer praise they deserve after the patent wars.
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