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Nvidia Revealing Tegra 3 at MWC Next Month?

By - Source: Hexus | B 24 comments

Nvidia's Mike Rayfield said he plans to release a new Tegra every year, leading to speculation that the third generation SoC will be revealed next month.

In a recent interview with HEXUS, Nvidia's Mike Rayfield said the he plans to launch a new version of Tegra every year. This will obviously put pressure on Qualcomm. TI and other SoC manufacturers who typically take longer to launch new generations. That said, HEXUS speculates that Nvidia may reveal the new version next month at Mobile World Congress.

"I'm going to come pretty close to my cadence of a launch every year," said Rayfield. "It will be in production around the same time as my competitors' first dual-cores will."

Nvidia officially revealed its current Tegra 2 processor last year during CES 2010, however the chip didn't really take full control of the spotlight until Tegra 2-based products hit the booths earlier this month at CES 2011. The original Tegra processor was introduced to the world back in June 2008, claiming to be the world’s first single-chip computer capable of HD and PC-like Internet experiences for small pocket-type devices.

As for the upcoming Tegra 3, Rayfield wouldn't provide hardware specifics (number of cores, manufacturing process, etc), nor would he offer a precise launch date for the third-generation processor. However, he talked up Project Denver, Nvidia's current project with ARM to produce a powerful CPU/GPU hybrid for desktops.

"As well as licensing Cortex A15, we also have an architectural license with ARM to produce an extremely high performance ARM CPU, which be combined with Nvidia GPUs for super-computing," he said, adding that the Maxwell generation of GPUs will be the first end-product using Project Denver.

"This is a far greater resource investment for us than just licensing a design," he said.

The Maxwell generation is expected to launch sometime in 2013, offering a "massive" increase in processing power over the previous Kepler generation.

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  • 2 Hide
    SlickyFats , January 21, 2011 2:20 PM
    Why announce a new product and make the one that hasn't really even hit the market yet obsolete? Great marketing there. Makes me want to go buy something I know you are getting set to replace very quickly.
  • 1 Hide
    fball922 , January 21, 2011 2:20 PM
    Tegra 3? Really? Is there even a Tegra 2 device available in volume? Sounds like a way to make investors happy...
  • 1 Hide
    bustapr , January 21, 2011 2:30 PM
    tegra 2 has is barely on anything and theyre already saying theyll release a new one every year? At this rate itll be impossible futureproof and be ready for good powerful apps. Im not buying a new phone every year just to play a new tegra game...

    it looks like apple has influenced everyone...
  • 0 Hide
    touchdowntexas13 , January 21, 2011 2:31 PM
    I agree with the comments above. I haven't really seen any real marketing for Tegra 2 yet. This would make me not want to get a Tegra 2 device. I don't think this is the best strategy.
  • 0 Hide
    scrumworks , January 21, 2011 2:37 PM
    They print 3 instead of 2 on the boxes.
  • 0 Hide
    thekitty , January 21, 2011 2:38 PM
    Learn from history: The Osborne Effect
    http://en.wikipedia.org/wiki/Osborne_Effect
  • 0 Hide
    ImagineTek , January 21, 2011 2:59 PM
    Not really so surprising in the IT industry is it? What doesn't change in a year. 12 months from now you'll have more powerful CPUs, GPUs, faster SSDs, pretty much everything. You have to jump on at some point because there's always something better around the corner.
  • 0 Hide
    thearm , January 21, 2011 3:23 PM
    SlickyFatsWhy announce a new product and make the one that hasn't really even hit the market yet obsolete? Great marketing there. Makes me want to go buy something I know you are getting set to replace very quickly.


    You should be happy about that. Now you have the chance to get the latest and greatest. Isn't it good a company does something to benefit it's customers instead of the bottom line?
  • 0 Hide
    SlickyFats , January 21, 2011 3:49 PM
    thearmYou should be happy about that. Now you have the chance to get the latest and greatest. Isn't it good a company does something to benefit it's customers instead of the bottom line?

    It doesn't benefit me in anyway. They are using Apple's marketing scheme. And all they do care about is the bottom line. Put out a product with plans to release a new one each year to entice consumers to buy one and then "need" the next big thing.
    Where is fails though is like me wanting a Samsung Galaxy Tab, but I refuse to buy this one because there is already talk of the next one having a better screen and dual core. No thanks, I'll wait.
    I don't buy into that type of marketing. I would prefer if a company put out the best product they can rather than a mediocre product and add a few features to it each time and call it a new product.
  • 0 Hide
    house70 , January 21, 2011 4:00 PM
    I'm not buying this announcement...
  • -1 Hide
    Yuka , January 21, 2011 4:21 PM
    Vaporware till I see benchies.

    Cheers!
  • 2 Hide
    reprotected , January 21, 2011 6:14 PM
    At the rate Tom's Hardware is adding more news, Tegra 4 is already released.
  • 0 Hide
    blackwidow_rsa , January 21, 2011 6:35 PM
    Geez people, by the time tegra2 devices are common, companies will only be readying tegra3 devices.
  • 0 Hide
    g00fysmiley , January 21, 2011 7:07 PM
    its nvidia... they'll slap a new number series with a minor change and call it good with a full arch change about on the schedule fo the competition.

    but hey a subtle improvment is a improvment nonetheless so that works :D 
  • 7 Hide
    maxh2 , January 21, 2011 7:30 PM
    I don't understand why people are bitching about better technology coming quicker... "No, keep those new processors to yourself, Nvidia, I don't care that they're faster and better. If you release them I might feel bad about my last purchase not measuring up. So instead slow down technological development, please."
  • 1 Hide
    snoogins , January 21, 2011 11:08 PM
    Considering we are just now seeing tegra 2 devices coming out, it would seem that it would take another full year before we BEGIN to see tegra 3 devices. I personally like this, keep things moving forward.

    Does it help the bottom line? Sure - but nvidia isn't trying to lose money...
  • 1 Hide
    knowom , January 22, 2011 2:12 AM
    maxh2I don't understand why people are bitching about better technology coming quicker... "No, keep those new processors to yourself, Nvidia, I don't care that they're faster and better. If you release them I might feel bad about my last purchase not measuring up. So instead slow down technological development, please."
    Seriously the only people complaining are people with a axe to grind or ignorant people no is forcing you to get a new phone every year, but it's nice to know they'll improve yearly so if you want to you can.

    In fact for some people getting a new high tech phone every year would be a drop in the bucket anyway.
  • 1 Hide
    alyoshka , January 22, 2011 6:10 AM
    Instead of releasing it they really ought to work on it further and skip a whole generation and then release the new one, that way they save the consumer all the confusion of having to keep buying new stuff and not knowing how much better it was from their last buys. I wouldn't agree on slowing down the technological progress, but releasing it yes..... they need to give a good gap between models, that way they can justify the high price and yet be competitive in the GPU market....
  • 0 Hide
    zodiacfml , January 22, 2011 11:51 AM
    it's just now that I realized that Microsoft made sense making a version Win8 for ARM...not just for tablets, but also desktops.
    i thought, nvidia just conceived an ARM system just to be relevant in the future,yet, they could be serious competition to small chips of Intel and AMD.
  • 0 Hide
    zodiacfml , January 22, 2011 12:02 PM
    that wouldn't be competitive...they're doing it for competition.
    consider AMD and Nvidia, releasing better and faster cards almost every 6 months. anyways, don't bother with latest tech, wouldn't be much of a difference to last year's.
    what Nvidia is proving here though is they can deliver graphics better and faster than other SoC.


    alyoshkaInstead of releasing it they really ought to work on it further and skip a whole generation and then release the new one, that way they save the consumer all the confusion of having to keep buying new stuff and not knowing how much better it was from their last buys. I wouldn't agree on slowing down the technological progress, but releasing it yes..... they need to give a good gap between models, that way they can justify the high price and yet be competitive in the GPU market....

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