Microsoft Uses Old Spice Man for Win Phone 7 Ads
There's a joke about that diamond iPhone in here somewhere…
When Windows Phone 7 launched earlier this week, Microsoft released a couple of commercials to promote the OS. However, though the ads were aesthetically pleasing, a lot of people were confused by their message. Why would Microsoft want to promote not using your phone in an commercial for its new phones?
Well, here's something less confusing: The always enthusiastic crowd pleaser Old Spice Man. Former NFL player Isaiah Mustafa is apparently heading to Australia with Microsoft to promote Windows Phone 7. We say Isaiah is going, but it seems like he's taking a little of Old Spice Man's egotistical charm with him.
Seen here on this beautiful beach is Mustafa, AKA Old Spice Man, promoting something other than Old Spice. Officially, he's doing the spot as Isaiah Mustafa, but it's impossible to mistake the swagger and ridiculous confidence of Old Spice Man, which has seeped in there. Mustafa likely made sure he was contractually allowed to work with other companies before agreeing to help Microsoft out but this still feels like a cheap rip off of the Old Spice ads.
Check the ad below and let us know what you think!
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SWAN DIVE!
He doesn't look as impressive as the Old Spice commercial. Did Old Spice do more touch up on the video? LOL This seems low budget.
He say "Window" once. No phone, not a single visible "Window", it's corny but not annoying enough to stick. So does MS want people to spread the word for them? As I didn't even know Mr.Old Spice was Mr. Old Spice before he said he was, & "Window" (twinkle/cling) wasn't even any of the standard Windows sounds used.
seemed low budget. sad & unfortunate.
A huge part of what made the Old Spice ads great was the whole seamless change of, and interactions with the scenery. It was also Very flirty and entertaining in its over-the-top-ness whereas this ad is too static and subtle to work the same way...
what's the video about?
Fact: This man is the definition of handsome.
I'm on a Horse
(moo)
Cow....
Wow, great commercial! makes me want to buy Old Spice.
W.T.F.
That is all.
Boosting both Old Spice and Windows Phone 7. Not a bad idea
That...that hurt a little. The quality was terrible too, I could barely understand what he was saying half the time.
i unno, the Old Spice have turned to diamonds ... this one, well turned to crap.
I just saw this guy on the new Will it blend movies. now on Windows phone 7? I wonder if they'll be blending windows phone 7...
Don't tell me... Microsoft diversifying???? into win7 aftershave????
Microsoft always does stuff too late, and not as good as previously done by others. This commercial is yet another example of their lack of foresight.
Old spice huh?
Waste of the guy's potential.
With any thought they coulda made a killer commercial with him, he's already got the following on the internet.
This commercial just plane sucked
Dudes ripping their shirt off, tripping out and staring at rainbows...why not just make a product that works and can sell itself??? The consumer can find weird videos on youtube with the device you make,no need for commercials like this with little or no insight. Give me a upgrade to the touchpro 2,and show me in a witty video why I need it...otherwise I have no reason to upgrade.
HAHAHA, WA_TITCHSSS sound as he snaps his shirt off, funny in a not so good way and absolutely irrelevant in context!
Great add.
If you can't see why, then you're thinking 'tech' and not 'average' joe.
Then again, it's easier to be negative than positive.
Terrible and bad... it's like they took old spice guy (really good) and tried to fit him into MS corporate image / culture. Terribad!
only he can pull off them cheesy comments, does it so great, lol.
This is ALOT funnier IMO. http://www.youtube.com/watch?v=zkd [...] r_embedded They should of used Grover for their ad. LMAO.
Maybe they're trying to say winmo 7 stinks and requires the use of old spice?
Isn't it messed up how a PC software company's best marketing is reserved for its game console???
I'm not surprised. Microsoft has an advertising history of seeming to say "Hey look, that works. Let's do that."
http://www.youtube.com/watch?v=2Q2OlqsknXI
Po-po-po-po-power!
Cheers!
Does that mean that the average Windows user is more inclined to buy something if there's a muscular guy ripping his shirt off in the commercial? Obviously, real men use Linux, but have Windows users sunk to Apple's level of femininity?
I could see that this might miss the point... Namely, just WHAT is he trying to advertise? (other than himself, that is) I mean, EVEN if he'd held a phone in his hands just ONCE, I'm pretty sure most people would put it together, along with the word "Window." As it is, I think this might be a (failed) attempt at subliminal messaging.
This reminds me a bit of an ad from two years ago, back when Jerry Seinfeld appeared in an ad with Bill Gates. At least there, they do make it clear it's about Microsoft, and end with a Windows logo.
Perhaps this ad clip cuts off the end; if it ended similarly, showing a logo, or some other fixed screen to denote that it was about Windows 7, I could see this working.
Swan dive!