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Microsoft Uses Old Spice Man for Win Phone 7 Ads

By - Source: Tom's Hardware US | B 42 comments

There's a joke about that diamond iPhone in here somewhere…

When Windows Phone 7 launched earlier this week, Microsoft released a couple of commercials to promote the OS. However, though the ads were aesthetically pleasing, a lot of people were confused by their message. Why would Microsoft want to promote not using your phone in an commercial for its new phones?

Well, here's something less confusing: The always enthusiastic crowd pleaser Old Spice Man. Former NFL player Isaiah Mustafa is apparently heading to Australia with Microsoft to promote Windows Phone 7. We say Isaiah is going, but it seems like he's taking a little of Old Spice Man's egotistical charm with him.

Seen here on this beautiful beach is Mustafa, AKA Old Spice Man, promoting something other than Old Spice. Officially, he's doing the spot as Isaiah Mustafa, but it's impossible to mistake the swagger and ridiculous confidence of Old Spice Man, which has seeped in there. Mustafa likely made sure he was contractually allowed to work with other companies before agreeing to help Microsoft out but this still feels like a cheap rip off of the Old Spice ads.

Check the ad below and let us know what you think!

Isaiah Mustafa going Down Under!?

Source: YouTube via Engadget

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Top Comments
  • 18 Hide
    jerreece , October 16, 2010 2:22 AM
    He doesn't look as impressive as the Old Spice commercial. Did Old Spice do more touch up on the video? LOL This seems low budget.
  • 12 Hide
    blazeorangeman , October 16, 2010 2:10 AM
    SWAN DIVE!
  • 11 Hide
    jojesa , October 16, 2010 2:44 AM
    what's the video about?
Other Comments
    Display all 42 comments.
  • 12 Hide
    blazeorangeman , October 16, 2010 2:10 AM
    SWAN DIVE!
  • 18 Hide
    jerreece , October 16, 2010 2:22 AM
    He doesn't look as impressive as the Old Spice commercial. Did Old Spice do more touch up on the video? LOL This seems low budget.
  • 6 Hide
    liveonc , October 16, 2010 2:36 AM
    He say "Window" once. No phone, not a single visible "Window", it's corny but not annoying enough to stick. So does MS want people to spread the word for them? As I didn't even know Mr.Old Spice was Mr. Old Spice before he said he was, & "Window" (twinkle/cling) wasn't even any of the standard Windows sounds used.
  • 8 Hide
    xyster , October 16, 2010 2:39 AM
    seemed low budget. sad & unfortunate.
  • 2 Hide
    Anonymous , October 16, 2010 2:42 AM
    A huge part of what made the Old Spice ads great was the whole seamless change of, and interactions with the scenery. It was also Very flirty and entertaining in its over-the-top-ness whereas this ad is too static and subtle to work the same way...
  • 11 Hide
    jojesa , October 16, 2010 2:44 AM
    what's the video about?
  • -3 Hide
    bison88 , October 16, 2010 3:12 AM
    Fact: This man is the definition of handsome.
  • 8 Hide
    belardo , October 16, 2010 3:26 AM
    I'm on a Horse
    (moo)
    Cow....

  • 8 Hide
    bin1127 , October 16, 2010 3:42 AM
    Wow, great commercial! makes me want to buy Old Spice.
  • 3 Hide
    nicodemus_mm , October 16, 2010 4:25 AM
    W.T.F.

    That is all.
  • 1 Hide
    jazn1337 , October 16, 2010 4:27 AM
    Boosting both Old Spice and Windows Phone 7. Not a bad idea
  • 2 Hide
    Gin Fushicho , October 16, 2010 4:34 AM
    That...that hurt a little. The quality was terrible too, I could barely understand what he was saying half the time.
  • 3 Hide
    deltatux , October 16, 2010 4:50 AM
    i unno, the Old Spice have turned to diamonds ... this one, well turned to crap.
  • 2 Hide
    Marco925 , October 16, 2010 5:03 AM
    I just saw this guy on the new Will it blend movies. now on Windows phone 7? I wonder if they'll be blending windows phone 7...
  • 4 Hide
    alyoshka , October 16, 2010 5:53 AM
    Don't tell me... Microsoft diversifying???? into win7 aftershave????
  • 1 Hide
    Anonymous , October 16, 2010 6:55 AM
    Microsoft always does stuff too late, and not as good as previously done by others. This commercial is yet another example of their lack of foresight.
  • 1 Hide
    dEAne , October 16, 2010 7:04 AM
    Old spice huh?
  • 2 Hide
    SneakySnake , October 16, 2010 7:22 AM
    Waste of the guy's potential.

    With any thought they coulda made a killer commercial with him, he's already got the following on the internet.

    This commercial just plane sucked
  • -2 Hide
    thillntn , October 16, 2010 9:10 AM
    Dudes ripping their shirt off, tripping out and staring at rainbows...why not just make a product that works and can sell itself??? The consumer can find weird videos on youtube with the device you make,no need for commercials like this with little or no insight. Give me a upgrade to the touchpro 2,and show me in a witty video why I need it...otherwise I have no reason to upgrade.
  • 1 Hide
    Anonymous , October 16, 2010 9:56 AM
    HAHAHA, WA_TITCHSSS sound as he snaps his shirt off, funny in a not so good way and absolutely irrelevant in context!
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