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Microsoft: We'll Sell 30 Million Phones in 18 Months

By - Source: Tom's Hardware US | B 46 comments

Microsoft has great expectations for Windows Phone 7.

With the Kin One and Two impressing approximately no one, the world is looking to Windows Phone 7 to see what Microsoft is really bringing to the table in terms of competition for Apple and Google.

The first WP7 consignment is due in the fall of this year. Ballmer says in time for the holidays but several reports suggest some manufacturers will get their ducks in a line in time for a September launch. Despite a launch that is no where close to the Windows Phone 7 announcement (which was back in March), Microsoft is extremely optimistic about the OS and how many phones the company will shift.

Microsoft is estimating they'll sell 30 million Windows Phone 7 devices by the end of 2011, or in the next 18 months. When you take away the three months between now and September, that gives Microsoft just 15 months to sell 30 million units. That's 2 million phones per month.

At a ReMix conference in France yesterday, Microsoft said it expects 40 percent of the phones sold in 2011 to be smartphones. This is compared with just 14 percent of phones this year. It seems the company believes that with this high number, the company believes it can shift 30 million devices by the end of 2011.

MobileTechWorld, which attended the conference, reminds us that to date, Apple has sold 51,234,000 iPhones.

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  • 22 Hide
    burnley14 , May 28, 2010 11:14 PM
    Quote:
    With the Kin One and Two impressing approximately no one


    Couldn't have said it better myself, Jane. Those phones suck.
  • 20 Hide
    kyeana , May 28, 2010 11:08 PM
    Heh. Good luck with that one... You're gonna need it.
  • 15 Hide
    cryogenic , May 28, 2010 11:22 PM
    They've managed to beat Sony at their game, while being late to the party. I hope they manage to beat Apple in the same way, because that's what Microsoft is good at.
Other Comments
  • 20 Hide
    kyeana , May 28, 2010 11:08 PM
    Heh. Good luck with that one... You're gonna need it.
  • -8 Hide
    donovands , May 28, 2010 11:14 PM
    Def. not on the back of the uber uggo Kins.
  • 22 Hide
    burnley14 , May 28, 2010 11:14 PM
    Quote:
    With the Kin One and Two impressing approximately no one


    Couldn't have said it better myself, Jane. Those phones suck.
  • 2 Hide
    aneasytarget , May 28, 2010 11:19 PM
    If MSFT gives heavy subsidies so the phones are under $99 each, they could sell that many phones worldwide. Although, I would be surprised if they can sell 10M in the next 18 months.
  • 15 Hide
    cryogenic , May 28, 2010 11:22 PM
    They've managed to beat Sony at their game, while being late to the party. I hope they manage to beat Apple in the same way, because that's what Microsoft is good at.
  • 5 Hide
    stm1185 , May 28, 2010 11:49 PM
    I wonder if they think they can sell that many because the smartphone market is going to grow so large that even if they get only 20% of it, it it still 30mil phones.

    Or do they think they have some sort of Ace up their Sleeve with the new Windows 7 phones. Something that will make them obviously superior to Android.
  • 1 Hide
    outacontrolpimp , May 28, 2010 11:54 PM
    Wow 51 million iPhones... I thought there would be around 20 million sold. I guess it was never important enough for me to keep up with.
  • -2 Hide
    zoemayne , May 29, 2010 12:08 AM
    If apple has sold 51 million android will be in second or 1st place I doubt MSFT can even get ahead of apple cause apple have alot of sheep that just like apples.
  • 3 Hide
    cadder , May 29, 2010 12:59 AM
    The secret is lots of hip advertising, just like Apple does.

    OTOH anybody with past WM phone experience will probably stay away from them. My current WM phone is not very impressive- it has a very slow browser, its gps doesn't work, it has a difficult menu system. The sound quality isn't too bad though.
  • -1 Hide
    Sicundercover , May 29, 2010 1:01 AM
    Well the iPhone is limited to AT&T here in the US, so W7 phone at least has a broad market. Im not a fan of the Android OS at all and I think the only real reason it has sold a lot is because of the broad carrier support.
  • 9 Hide
    idisarmu , May 29, 2010 1:08 AM
    ...and I'm going to have a three-some with Megan Fox and Jessica Alba.
  • 1 Hide
    hp79 , May 29, 2010 1:10 AM
    As long as the data plan is so expensive (additional $30 per month), I don't think that many people will switch over to smart phones. Especially when you have to be on data plan for two freakin years.
  • 0 Hide
    JOSHSKORN , May 29, 2010 1:17 AM
    Not gunna happen. Really, dream on.
  • -3 Hide
    jecastej , May 29, 2010 1:19 AM
    Microsoft: Why the Zunes are not the dominant players and who is stopping you to create phones a millions? I mention the Zune because I remember big Zune expectations from MS. To be honest I appreciate more competition from every company but announcements!
  • 1 Hide
    enforcer22 , May 29, 2010 2:04 AM
    hp79As long as the data plan is so expensive (additional $30 per month), I don't think that many people will switch over to smart phones. Especially when you have to be on data plan for two freakin years.


    Where have you been the past 10 years? tons of people switch to smart phones $30 might be a bit high but for people who want the smart phones like my self its not exactly exorbiant. They need to lower it yes but still. The comment makes no sense when millions of subscribers have already switched to smart phones in such a small ammount of time. I for one am never going back to a normal phone and honestly i think the "normal" phones are dead anyway.
  • 4 Hide
    m-manla , May 29, 2010 2:26 AM
    I so want a WP7 Phone.
  • 4 Hide
    NeeKo , May 29, 2010 2:37 AM
    You guys know nothing about data plans and yet complain. Come to South America where we have to pay 20 USD for 400 SMS.. or 035 Cents/Minute of Call and then think about complaining of what you have.
  • 1 Hide
    therealfly , May 29, 2010 2:51 AM
    Microsoft's numbers sound about right. Most business people carry smart phones for 1 reason, to get emails. Seamless integration with Exchange will sell millions of these phones alone. I bet there are a LOT of companies that will jump at the chance to ditch their BlackBerry Enterprise Server. Apple doesn't need to worry about this cutting into their market, but RIM does.
  • 0 Hide
    popatim , May 29, 2010 4:06 AM
    Win Mobile sucked. I had a 5 and a 6.5 and got so fed up with that piece of garbage I will never go back. I got a basic blackjack phone to hold me over until the tegra phones came out... I'm still waiting... (You listening Nvidia??? It's been almost 2 years!) IMO, the only thing thats going to put competition to the iPhone is the PSP Phone. Thats what people want - Games & Pron! Maybe I should just contact Hugh, The Playboy phone Oh YEah!
  • 1 Hide
    chickenhoagie , May 29, 2010 4:36 AM
    wow..this is a huge goal to accomplish. I'm sorry but as much as I love microsoft (especially over apple), I dont think they can meet such a goal. The WP7 looks like a phone that would fall next to the HTC perhaps, in terms of popularity; which to say is not a bad phone. I'm sure this phone will be good, but they must reallllly have somethin up their sleeve if they're setting their goals so high.
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