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Microsoft: We'll Sell 30 Million Phones in 18 Months

by - source: Tom's Hardware US

Microsoft has great expectations for Windows Phone 7.

With the Kin One and Two impressing approximately no one, the world is looking to Windows Phone 7 to see what Microsoft is really bringing to the table in terms of competition for Apple and Google.

The first WP7 consignment is due in the fall of this year. Ballmer says in time for the holidays but several reports suggest some manufacturers will get their ducks in a line in time for a September launch. Despite a launch that is no where close to the Windows Phone 7 announcement (which was back in March), Microsoft is extremely optimistic about the OS and how many phones the company will shift.

Microsoft is estimating they'll sell 30 million Windows Phone 7 devices by the end of 2011, or in the next 18 months. When you take away the three months between now and September, that gives Microsoft just 15 months to sell 30 million units. That's 2 million phones per month.

At a ReMix conference in France yesterday, Microsoft said it expects 40 percent of the phones sold in 2011 to be smartphones. This is compared with just 14 percent of phones this year. It seems the company believes that with this high number, the company believes it can shift 30 million devices by the end of 2011.

MobileTechWorld, which attended the conference, reminds us that to date, Apple has sold 51,234,000 iPhones.

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kyeana 05/29/2010 1:08 AM
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Heh. Good luck with that one... You're gonna need it.

donovands 05/29/2010 1:14 AM
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burnley14 05/29/2010 1:14 AM
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Quote :With the Kin One and Two impressing approximately no one


Couldn't have said it better myself, Jane. Those phones suck.

aneasytarget 05/29/2010 1:19 AM
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If MSFT gives heavy subsidies so the phones are under $99 each, they could sell that many phones worldwide. Although, I would be surprised if they can sell 10M in the next 18 months.

Cryogenic 05/29/2010 1:22 AM
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They've managed to beat Sony at their game, while being late to the party. I hope they manage to beat Apple in the same way, because that's what Microsoft is good at.

stm1185 05/29/2010 1:49 AM
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I wonder if they think they can sell that many because the smartphone market is going to grow so large that even if they get only 20% of it, it it still 30mil phones.

Or do they think they have some sort of Ace up their Sleeve with the new Windows 7 phones. Something that will make them obviously superior to Android.

outacontrolpimp 05/29/2010 1:54 AM
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Wow 51 million iPhones... I thought there would be around 20 million sold. I guess it was never important enough for me to keep up with.

zoemayne 05/29/2010 2:08 AM
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If apple has sold 51 million android will be in second or 1st place I doubt MSFT can even get ahead of apple cause apple have alot of sheep that just like apples.

cadder 05/29/2010 2:59 AM
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The secret is lots of hip advertising, just like Apple does.

OTOH anybody with past WM phone experience will probably stay away from them. My current WM phone is not very impressive- it has a very slow browser, its gps doesn't work, it has a difficult menu system. The sound quality isn't too bad though.

sicundercover 05/29/2010 3:01 AM
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Well the iPhone is limited to AT&T here in the US, so W7 phone at least has a broad market. Im not a fan of the Android OS at all and I think the only real reason it has sold a lot is because of the broad carrier support.

idisarmu 05/29/2010 3:08 AM
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...and I'm going to have a three-some with Megan Fox and Jessica Alba.

hp79 05/29/2010 3:10 AM
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As long as the data plan is so expensive (additional $30 per month), I don't think that many people will switch over to smart phones. Especially when you have to be on data plan for two freakin years.

JOSHSKORN 05/29/2010 3:17 AM
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Not gunna happen. Really, dream on.

jecastej 05/29/2010 3:19 AM
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Microsoft: Why the Zunes are not the dominant players and who is stopping you to create phones a millions? I mention the Zune because I remember big Zune expectations from MS. To be honest I appreciate more competition from every company but announcements!

enforcer22 05/29/2010 4:04 AM
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hp79 :
As long as the data plan is so expensive (additional $30 per month), I don't think that many people will switch over to smart phones. Especially when you have to be on data plan for two freakin years.



Where have you been the past 10 years? tons of people switch to smart phones $30 might be a bit high but for people who want the smart phones like my self its not exactly exorbiant. They need to lower it yes but still. The comment makes no sense when millions of subscribers have already switched to smart phones in such a small ammount of time. I for one am never going back to a normal phone and honestly i think the "normal" phones are dead anyway.

m-manla 05/29/2010 4:26 AM
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I so want a WP7 Phone.

NeeKo 05/29/2010 4:37 AM
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You guys know nothing about data plans and yet complain. Come to South America where we have to pay 20 USD for 400 SMS.. or 035 Cents/Minute of Call and then think about complaining of what you have.

therealfly 05/29/2010 4:51 AM
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Microsoft's numbers sound about right. Most business people carry smart phones for 1 reason, to get emails. Seamless integration with Exchange will sell millions of these phones alone. I bet there are a LOT of companies that will jump at the chance to ditch their BlackBerry Enterprise Server. Apple doesn't need to worry about this cutting into their market, but RIM does.

popatim 05/29/2010 6:06 AM
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Win Mobile sucked. I had a 5 and a 6.5 and got so fed up with that piece of garbage I will never go back. I got a basic blackjack phone to hold me over until the tegra phones came out... I'm still waiting... (You listening Nvidia??? It's been almost 2 years!) IMO, the only thing thats going to put competition to the iPhone is the PSP Phone. Thats what people want - Games & Pron! Maybe I should just contact Hugh, The Playboy phone Oh YEah!

chickenhoagie 05/29/2010 6:36 AM
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wow..this is a huge goal to accomplish. I'm sorry but as much as I love microsoft (especially over apple), I dont think they can meet such a goal. The WP7 looks like a phone that would fall next to the HTC perhaps, in terms of popularity; which to say is not a bad phone. I'm sure this phone will be good, but they must reallllly have somethin up their sleeve if they're setting their goals so high.

kartu 05/29/2010 7:04 AM
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cadder :
The secret is lots of hip advertising, just like Apple does.OTOH anybody with past WM phone experience will probably stay away from them. My current WM phone is not very impressive- it has a very slow browser, its gps doesn't work, it has a difficult menu system. The sound quality isn't too bad though.


Oh yeah. WM mobiles also allow you to install stuff without using itunes or apple's store. Which is scary.

kartu 05/29/2010 7:07 AM
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jecastej :
Microsoft: Why the Zunes are not the dominant players and who is stopping you to create phones a millions?


No offense and I dunno about Zunes, but I think Sony Walkman aren't dominant players because of average consumer is quite clueless.
If product doesn't sell well it doesn't mean it's bad or even worse than the most successfull one. It's more of a "how well marketing department worked".

Regulas 05/29/2010 7:15 AM
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anamaniac 05/29/2010 7:39 AM
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It's not as simple as making the best product for the right price sadly, Microsoft has a lot to go up against.

idisarmu :
...and I'm going to have a three-some with Megan Fox and Jessica Alba.


And I'm going to bring my camera. A Win7 phone with a 100p video camera in it!

Good luck Microsoft.

sultansulan 05/29/2010 10:48 AM
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Hihi. Both iPhone and Android are far far ahead. Where are all the apps. Windows Phone has flopped too many times.

Goodnight Microsoft.

hp79 05/29/2010 11:07 AM
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EnFoRceR22 :
Where have you been the past 10 years? tons of people switch to smart phones $30 might be a bit high but for people who want the smart phones like my self its not exactly exorbiant. They need to lower it yes but still. The comment makes no sense when millions of subscribers have already switched to smart phones in such a small ammount of time. I for one am never going back to a normal phone and honestly i think the "normal" phones are dead anyway.



I know people are switching to smartphones, especially because apple came up with a very easy to use iphone. Even grandma's can use iphones. What I meant to say was that the data plan is still too expensive. Maybe I'm thinking this way because I'm a student. I would love to use a smartphone, only if the data plan wasn't a mandatory thing. I have access to wifi almost everywhere I go, so I have no need for a data plan. I am a old time PDA user, now I carry ipod touch for those purpose.

randomizer 05/29/2010 1:52 PM
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Microsoft's market share is an order of magnitude smaller than 6 years ago. Their innovation is non-existent in this area and people are looking at better products. I severely doubt these figures unless Steve Ballmer is stocking up his closet.

Microsoft's significance in the smartphone market has evaporated.

jeraldjunkmail 05/29/2010 3:10 PM
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I just don't see it happening. Ballmer is the most fail MS CEO we will ever see. Worse than Jerry Yang was for Yahoo. We need an INNOVATOR at MS, or linux and Chromium OS will replace MS Windows. Apple has peaked, the ipad is simply not innovative and is not STANDARDS COMPLIANT. Android currently has the momentum in the industry.

W7P will be another abysmal failure due to a lack of content. Same fate as WebOS.

nukemaster 05/29/2010 6:02 PM
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A bit optimistic.

Anonymous 05/29/2010 6:51 PM
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this isn't merely a technical feat but a business and marketing feat. I have no doubt that Microsoft has the ability to create a great revolutionary OS but they need to get into people's hands. The Zune had uniqueness and was good but no one bought it...it's hard to compete against Apple, since Microsoft has problems with making great products that not enough people buy (ie. Arc mouse to Zune, Visual Studio especially) since this really is a software feat it should be in Microsoft's forte but they need to give good marketing money and get partners extremely excited and to get them working hand-in-hand. If they can get the makers of old WinMo distributing and making WinMo 7 with a strong marketing campaign in a smartphone market they can do very well even 30 mil but that's a big "if" that is definitely feasible for Microsoft not too many other players can say that.

gmarsack 05/29/2010 7:57 PM
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cadder :
The secret is lots of hip advertising, just like Apple does.OTOH anybody with past WM phone experience will probably stay away from them. My current WM phone is not very impressive- it has a very slow browser, its gps doesn't work, it has a difficult menu system. The sound quality isn't too bad though.


Exactly my experience. My WM6.1 phone sucked bad and I really wanted to develop for it, but it was just so horribly unreliable and slow I switch to Android. I hope WM7 with Silverlight & XNA turns things around, I would love to go back, but won't until I see what others have to say. After my last experience, I'm skeptical. I hope I'm presently surprised. IDK, I felt that Microsoft abandoned WM6 developers and customers. I hope they show more loyalty this time around.


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