Some say perception is everything and perception can be something very different when you work for a company or if you are simply a customer.
While I know that HP can be cool place to work, the outside perception isn't nearly as cool. HP's new CEO, Leo Apotheker, however, envisions HP to be just as cool as Apple. In an interview ith BBC, Apotheker said that “the Internet is going totally mobile, the bandwidth is there ... so many technologies are converging, and HP is the one company that can put it all together. We want to be the leader in this.”
“I hope one day people will say 'this is as cool as HP,' not 'as cool as Apple,'" Apotheker said. He hinted to a few drastic changes on this path. HP will kill the Palm brand and launch new products at its February 9 event as HP products. There is a clear desire to own a certain "wow factor", as Apotheker called it, that will support the future growth of the company. He sees much more potential in the company than has been leveraged in the past: “Shame on us, though,” Apotheker added. “ I don’t think HP has been telling its story as well as it could over the past few years.
It is difficult to walk into an electronics store and have the specific intent look for certain HP products today. Apotheker has a lot of work ahead. However, there has always been the notion in the industry that HP has the talent and resources to take on Apple in design and marketing. The company just needs to proof that it can really do it.

just make great laptops that works and last a long time...
I don't need to carry one like a hipster accessory...
This is where their name has been tarnished the most. They have a lot of work to do to start convincing consumers otherwise.
If they want to take on Apple they have to get their QC/QA levels back up and go back to the way they used to be. Until they resolve the underlying reliability and build quality issues they have NO chance at taking on Apple or any other manufacturer that's using higher end parts and has better QA/QC along with incredibly stable and reliable products
Hp dont sell that defective junk you sell i have seen 10 tablets gone dark and lots of you pavillon crap notebooks
P.S. crap doesnt make you popular
2. who the hell said apple was cool?
3. be a leader, not a follower...
4. did i mentioned apple sux?
Personally I love using old HP calculators (i.e. 11c) with ideal keyboard feel, than there are unbreakable laser printers, professional osciloscopes, even ending with ordinary balanced 6730b, I'm using now.
If they want to be cool they must not follow Apple, rather building new businnes over above value and completely new ideas.
Direct Apple followers fails do gain so, they are just followers - sometimes worsened by small yet visible issues (ie. ergonomics - Samsung galaxy with choppy scrolling)...
PC-Reliability chart
1-ASUS
2-DELL
3-Apple
4-MSI
5-Lenovo(was better when was IBM)
6-Gateway
7-Acer
8-Chevrolet---
------------
-----
50-FudRuckers
51-Mcdonalds
--------
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1,000,000- Hewlett Packard
Tip: stick to build your rappaport Sthetoscope maybe someone with knowledge will take you seriously that way
I have several HP higher end notebooks, and they work well, but they do get hot.
The problem here, in terms of notebooks and pcs, is that HP is not a manufacturuer at a low level, i.e., they do not make the CPU's, Graphic Chips, etc, and thus they are assembling componants, competing against others doing the same. Of course there is lots of technical know how, deisgn, and engineering involved, but there is a difference.
Now Apple also did not manufacture their own chips, but they did have their own OS and it use to run on motorolla chips, and it gave them a closed arena in which to hone their assmebly and design, keep prices high for a niche market, and make a larger profit.
Personally i do not like apple, and yes i have owned their laptops before. I think they are overpriced, over hyped, and the company seems to be un-ethical in their presentation.
HP does have the skill to do all of this right, but they are going to need real clear leadership and precise timing. More than the type of thinking of buying the palm brand.
1) There is a technology issue. They need to have both the power and not overheating problems. I tended to go the HP route, because as a software developer, i need the power and would not consider a laptio without it. But for the mass market, i would say less power, but also less heat is more of a winning formula.
But this might be a non-issue with the new sandy bridge platform.
2) Limit the number of products, and get each one perfect, even if it means loosing initial shelf space. Extra copper on the motherboards, slick design, advanced research into cooling solutions.
3) The display, at least on some models, has to be top notch. What would happen if HP came out with a notebook that used one of the more advance LCD scanning mechanisms, even if this high end notebook cost an extra $500. Imagine a notebook with a screen that could be calibrated - what a market that would open up, and you would get huge points for your reputation as well.
4) Drastically lower the acceptaple failure rate level. Remove problem products from the market, take a loss for a period of time for a future dominance. I think Samsung did something like this, and look where they are now.
Yeah, HP, get back to where you were.