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AMD Unveils Its Unified Gaming Strategy

At this year's GDC, AMD unveiled its Unified Gaming Strategy that aims to drive the gaming market across consoles, cloud platforms, tablets and PCs. In addition to providing "innovative graphics technologies" and working with the "world's leading hardware and game developers," the strategy focuses on the Radeon Sky Graphics cloud gaming platform, GCN architecture and the Gaming Evolved program.

The Radeon Sky Graphics technology was developed on the company's Graphics Core Next (GCN) architecture and offers a flexible cloud gaming technology that enables game developers and service providers to deliver a world-class content experience to millions of gamers whether it’s through PCs, tablets, Smart TVs or mobile devices. The architecture also features prominently in the company's upcoming range of discrete graphics cards, specifically the recently released Radeon HD 7790 graphics card which AMD describes as the "ultimate choice for gamers looking to maximize their gaming experience in the USD$150 MSRP range."

“Real-time gaming through the cloud represents a significant opportunity, and AMD is poised to lead in this vertical thanks to our extensive graphics hardware and software capabilities,” said David Cummings, senior director, AMD Professional Graphics. “AMD is working closely with CiiNow, G-Cluster, Otoy and Ubitus to deliver exceptional AMD Radeon gaming experiences to the cloud.”

Also featured in AMD's GDC presentation was a sneak peek of its remodeled and reinvented "Ruby" demo that was first revealed a decade ago. The latest "Ruby" demo was designed and developed by IllFonic and employs Crytek's CryEngine 3 to highlight the real world gaming possibilities of AMD's graphics technology. The demo is still under production and is expected to be fully unveiled in the coming weeks.

Finally, AMD's well received Never Settle: Reloaded Bundle was cited as an example of AMD's empowering of "gamers to unleash the most realistic gaming experience" and made specific reference to the presence of BioShock: Infinite's DirectX 11 PC with exclusive features such as anti-aliasing, texture detail and dynamic shadows.

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