Acer, Asus Planning New Chromebooks for 2H13

The typical "unnamed sources" in the upstream supply chain report that both Acer and Asus plan to release new Chromebooks in the second half of 2013. Google is expected to heavily promote the platform during that timeframe as well as Android-based notebooks which Acer and Asus also plan to produce.

Meanwhile, Asus reportedly had no plans to enter the Chromebook arena, but has changed its mind and will launch a branded solution in the second half. Sources said Asus and Acer will join HP, Lenovo and Samsung who will also launch Chromebooks in the near future.

Google is seemingly gearing up to directly take on Microsoft in the notebook sector through its cloud-based Chrome OS and its more native solution, Android, as OEMs look for alternatives to Windows 8. Although Microsoft is busily working to rectify issues that revolves around the new Windows debut, Google's two platforms offer a quicker, cheaper way to bring notebooks to the market.

Supply chain sources believe that Google's two-prong attack will put even more pressure on Microsoft and its licensing practices for Windows 8. The Redmond company is reportedly offering a discounted bundle to generate Windows 8 sales, but with OEMs moving to Chrome OS, Android and even Ubuntu, the discounts may not be enough in the immediate future.

Google is also taking a shot at Microsoft in the enterprise sector by extending the new Chrome management console to Chrome OS. This will allow businesses to tweak the features of nearly thousands of Chrome OS devices simultaneously from a single place such as setting default Web sites, default Web apps, customized homepage branding and more. This console extension also includes "kiosk" mode settings for public sessions.

Possibly feeling the heat, Microsoft is supposedly including a similar "kiosk" mode in Windows 8.1 called Assigned Access. This will allow the device user profile to be locked down to a single app.

Kevin Parrish
Contributor

Kevin Parrish has over a decade of experience as a writer, editor, and product tester. His work focused on computer hardware, networking equipment, smartphones, tablets, gaming consoles, and other internet-connected devices. His work has appeared in Tom's Hardware, Tom's Guide, Maximum PC, Digital Trends, Android Authority, How-To Geek, Lifewire, and others.

  • dutchling
    Not to be an asshole but, do these actually sell well?
    Reply
  • sonofliberty08
    sure it sell well if the price is rite, people can transform it to in os they want except win8
    Reply